Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half. --- **Employment and project experience** **Head Of Art (India) ** Grapes Worlwide. _August 2021 - June 2024_ **Senior Creative Director ** Wunderman Thompson. _October 2018 - July 2021_ **Creative Director ** J. Walter Thompson Worldwide. _July2016- September 2018_ **Associate Creative Director** Havas Worldwide. _September 2014- June 2016_ **Creative Team Leader** Mccann Erickson India Pvt. Ltd.. _June 2009- August 2014_

Udi Baba

Udi Baba (Stuck in Popverse. Suffering from severe Creative Compulsive Disorder.) I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it's painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force. My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half. --- **Employment and project experience** **Head Of Art (India) ** Grapes Worlwide. _August 2021 - June 2024_ **Senior Creative Director ** Wunderman Thompson. _October 2018 - July 2021_ **Creative Director ** J. Walter Thompson Worldwide. _July2016- September 2018_ **Associate Creative Director** Havas Worldwide. _September 2014- June 2016_ **Creative Team Leader** Mccann Erickson India Pvt. Ltd.. _June 2009- August 2014_

Available to hire

Udi Baba
(Stuck in Popverse.
Suffering from severe Creative Compulsive Disorder.)

I prefer to call myself a ‘Creator’ rather than an art director, painter, or filmmaker. Whether it’s painting a portrait, sculpting an automaton, or crafting a magic trick with a deck of cards, the joy of creation has always been my driving force.
My nearly two-decade-long quest for solutions in this ‘problematic’ industry has been a fun ride. Advertising gives me the opportunity to channel this passion into solving problems for brands through thoughtful art and creative strategy. I earn my bread from advertising, but creating something new has always been the butter to my creative half.

Employment and project experience

**Head Of Art (India) ** Grapes Worlwide.
August 2021 - June 2024

**Senior Creative Director ** Wunderman Thompson.
October 2018 - July 2021

**Creative Director ** J. Walter Thompson Worldwide.
July2016- September 2018

Associate Creative Director Havas Worldwide.
September 2014- June 2016

Creative Team Leader Mccann Erickson India Pvt. Ltd…
June 2009- August 2014

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Work Experience

Add your work experience history here.

Education

Bachelor of Visual Communication at National Institute of Design
January 1, 2004 - January 1, 2008

Qualifications

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Industry Experience

Other, Professional Services
    uniE621 National Gallery of Modern Art : Branding
    The National Gallery of Modern Art (NGMA) in India, headquartered in New Delhi with branches in Mumbai and Bengaluru, is a cornerstone of contemporary Indian art. Established in 1954, NGMA curates a diverse collection spanning paintings, sculptures, and other visual art forms. It features works by iconic Indian artists such as Raja Ravi Varma, Amrita Sher-Gil, and M.F. Husain, offering a deep exploration of Indian artistic evolution. Beyond preservation and exhibition, NGMA fosters cultural dialogue, making it a global magnet for art enthusiasts and scholars alike. The Logo- The new logo showcases handmade, customized lettering that ingeniously integrates initials into an artistic focal point. The cluster of eyes dispersed throughout highlights the logo's art gallery-inspired theme. The logo's design can be tailored to a generative form. The logo's versatility allows it to embody various art styles and pieces in the collection, ranging from paintings to sculptures and photographic interpretations . This flexibility adds a playful dimension to the museum's brand identity, as the logo can be tailored for specific exhibitions and collections. It serves as a dynamic symbol that can adapt seamlessly to different targeted campaigns and events. SEE THE FULL PROJECT AT https://www.behance.net/gallery/218705475/National-Gallery-Of-Modern-Art graphicdesigner branding artdirection
    uniE621 Mehrauli Archaeological Park : Branding
    Mehrauli Archaeological Park, a beautiful pocket of calm at the heart of Old Delhi's mayhem, is a captivating blend of British and Islamic architectural legacies. Amidst its over 200 acre expanse, the park seamlessly weaves together nature and history, providing a serene escape where one can marvel at the ingenuity of bygone eras. Mehrauli Archaeological Park stands as a living chronicle, inviting enthusiasts to unravel the mysteries of Delhi's past within its leafy embrace. Steeped in antiquity, this park is a treasure trove of centuries-old monuments, build across seven dynasties. The elaborate arch forms effortlessly blend the grace of Islamic design with the exacting refinement of British architectural craftsmanship. As a result the Islamic landmarks has the unique pointed (ogee style) arches, while the British intervention is indicated by the semi-circular arches. The Logo- The logo emerges from the seamlessly interwoven tapestry of nature and history that encapsulates the essence of the Park. The letter 'm' embodies the amalgamation of two distinct architectural (Islamic and British) styles, manifesting in the graceful arches. Together, it assumes a floral form that not only elevates the visual allure but also emphasizes the seamless coexistence of nature and archaeology embedded in its soul. Iconography- The consistent design language was extended to the visual iconography of the monuments across the Park. Each architectural marvel was distilled to its most minimal form, skillfully depicted through the use of arches. SEE THE FULL PROJECT AT https://www.behance.net/gallery/218703569/Mehrauli-Archaeological-Park
    uniE621 Popcorn
    SEE THE FULL PROJECT AT https://www.behance.net/gallery/173042111/PopCorn graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
    uniE621 Primetime Nostalgia
    Stroll into the past with a poster project that treasures prime time nostalgia and the 90's vibe. SEE THE FULL PROJECT AT https://www.behance.net/gallery/218634183/Primetime-Nostalgia graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
    uniE621 भयkhana lI
    presence of ghosts and spirits that haunt the cultural tapestry of India. SEE THE FULL PROJECT AT https://www.behance.net/gallery/173040875/khana-ll graphicdesigner illustrator posterdesign childrenbookillustration comicsart popart
    uniE621 Children Of Ray
    As a tribute to Satyajit Ray's cinematic legacy, this art project features portraits of beloved child characters from Ray's iconic films, capturing their innocence and wonder. SEE THE FULL PROJECT AT https://www.behance.net/gallery/173044413/Children-Of-Ray graphicdesigner illustrator posterdesign childrenbookillustration
    uniE621 Devi
    A vibrant illustration project showcasing the Indian goddesses from the 'Dasa Mahavidya' each embodying unique spiritual qualities and symbols, blending mythology, mysticism, and cultural richness in stunning visuals. SEE THE FULL PROJECT AT https://www.behance.net/gallery/218632663/The-Devi-Series graphicdesigner illustrator
    uniE621 Bhaikhana - The Museum Of Bollywood Ghouls And Creeps
    From the terrifying Bhoot to the eerie Chudail, with spine-tingling Atmas to hair-raising thrills of Raat, SEE THE FULL PROJECT AT https://www.behance.net/gallery/173036503/khana discover the otherworldly creatures that have haunted the silver screen for decades. graphicdesigner illustrator poster Comicsart