I am a results-driven digital marketer with a passion for performance marketing, paid media optimization, and data-driven growth strategies. With experience managing multi-region campaigns and handling large-scale ad budgets, I specialize in full-funnel marketing that drives measurable business impact. What I Do Best: Paid Media Strategy & Execution – I have managed close to a million dollars+ in annual ad spend across Meta, Google Ads, TikTok, LinkedIn, and Pinterest, optimizing for CPA, ROAS, and lead generation. Full-Funnel Marketing – I design awareness-to-conversion strategies, leveraging audience segmentation, retargeting, and creative testing to maximize impact. Ad Tech & Data Integration – Experienced with GA4, DOMO, Meta Business Suite, and TikTok Analytics, I unify data across platforms for real-time performance tracking and campaign optimization. Cross-Industry Expertise – I have executed successful campaigns in e-commerce, travel, education, automotive, and consumer brands, including Slush Puppie Canada, Bel-Air Lexus, Trillium College, and SinaLite. I thrive on turning insights into action, ensuring that marketing isn’t just about the numbers, but also about connecting the right message with the right audience for scalable growth.

Udit Soni

I am a results-driven digital marketer with a passion for performance marketing, paid media optimization, and data-driven growth strategies. With experience managing multi-region campaigns and handling large-scale ad budgets, I specialize in full-funnel marketing that drives measurable business impact. What I Do Best: Paid Media Strategy & Execution – I have managed close to a million dollars+ in annual ad spend across Meta, Google Ads, TikTok, LinkedIn, and Pinterest, optimizing for CPA, ROAS, and lead generation. Full-Funnel Marketing – I design awareness-to-conversion strategies, leveraging audience segmentation, retargeting, and creative testing to maximize impact. Ad Tech & Data Integration – Experienced with GA4, DOMO, Meta Business Suite, and TikTok Analytics, I unify data across platforms for real-time performance tracking and campaign optimization. Cross-Industry Expertise – I have executed successful campaigns in e-commerce, travel, education, automotive, and consumer brands, including Slush Puppie Canada, Bel-Air Lexus, Trillium College, and SinaLite. I thrive on turning insights into action, ensuring that marketing isn’t just about the numbers, but also about connecting the right message with the right audience for scalable growth.

Available to hire

I am a results-driven digital marketer with a passion for performance marketing, paid media optimization, and data-driven growth strategies. With experience managing multi-region campaigns and handling large-scale ad budgets, I specialize in full-funnel marketing that drives measurable business impact.

What I Do Best:
Paid Media Strategy & Execution – I have managed close to a million dollars+ in annual ad spend across Meta, Google Ads, TikTok, LinkedIn, and Pinterest, optimizing for CPA, ROAS, and lead generation.

Full-Funnel Marketing – I design awareness-to-conversion strategies, leveraging audience segmentation, retargeting, and creative testing to maximize impact.

Ad Tech & Data Integration – Experienced with GA4, DOMO, Meta Business Suite, and TikTok Analytics, I unify data across platforms for real-time performance tracking and campaign optimization.

Cross-Industry Expertise – I have executed successful campaigns in e-commerce, travel, education, automotive, and consumer brands, including Slush Puppie Canada, Bel-Air Lexus, Trillium College, and SinaLite.

I thrive on turning insights into action, ensuring that marketing isn’t just about the numbers, but also about connecting the right message with the right audience for scalable growth.

See more

Work Experience

Add your work experience history here.

Education

Post Graduate Certificate - Brand Management at Algonquin College
September 9, 2019 - April 30, 2020
Post Graduate Certificate - Marketing Management at Algonquin College
January 7, 2019 - August 15, 2019
Bachelor of Business Administration at GLS University
June 15, 2015 - April 30, 2018

Qualifications

Add your qualifications or awards here.