As a graphic designer & media strategist, I merge communication theory with creativity to craft visually compelling designs. I specialize in cultural promotion and create impactful campaign assets for diverse audiences. With a strong understanding of social identity and current design trends, I align visuals with audience preferences to ensure each piece tells a compelling story. I enjoy collaborating to turn ideas into engaging, brand-consistent solutions across campaigns and platforms.…

Ujala

As a graphic designer & media strategist, I merge communication theory with creativity to craft visually compelling designs. I specialize in cultural promotion and create impactful campaign assets for diverse audiences. With a strong understanding of social identity and current design trends, I align visuals with audience preferences to ensure each piece tells a compelling story. I enjoy collaborating to turn ideas into engaging, brand-consistent solutions across campaigns and platforms.…

Available to hire

As a graphic designer & media strategist, I merge communication theory with creativity to craft visually compelling designs. I specialize in cultural promotion and create impactful campaign assets for diverse audiences.

With a strong understanding of social identity and current design trends, I align visuals with audience preferences to ensure each piece tells a compelling story. I enjoy collaborating to turn ideas into engaging, brand-consistent solutions across campaigns and platforms.

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Work Experience

Graphic Designer (Freelance) at Skéft Studios
January 1, 2024 - March 31, 2025
Graphic Designer (Graphic Design Intern) at British Council
December 1, 2022 - June 30, 2023
Produced graphic design deliverables for academic/media-related work supporting institutional communications.
Graphic Designer / Media Studies (Student Council & Projects) at Kinnaird College for Women, Lahore
March 1, 2021 - June 30, 2023
Volunteered for the Mashal ACP project by designing and implementing an interactive campaign to improve soft skills and communication abilities of elementary students through sessions and classes. Designed campaigns for multiple national and international brands including Alfatah and Skechers. Worked on academic projects such as advertising campaigns, hypothetical branding, short films, and analytical research related to media studies. Served in multiple graphic design and event roles, including leadership positions such as Head of Graphic Design Team (multiple clubs/events). Contributed to multiple institutional and NGO graphic design initiatives including Roza­n-e-Zindan NGO graphic design team leadership and Rabt-e-Rizq’s Qur­bani campaign graphics.
Lead Graphic Designer at Freelance
March 1, 2021 - Present
Led a skilled command over storyboards, brand identity, and social media creatives for hundreds of international brands under the guidance of a creative department. Created branding and marketing materials to support client communication and public engagement, including social impact campaigns for community-focused initiatives. Translated complex institutional data into accessible, high-impact infographics and visual layouts to improve public information dissemination. Ensured visual continuity by aligning all campaign assets with established corporate aesthetics and strategic communication objectives.

Education

B.A (Hons) at Kinnaird College for Women, Lahore
January 1, 2022 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services
    Evaluate — Brand Identity (Tech/AI Recruitment)

    A modern brand identity for Evaluate, a tech company focused on outsourcing recruitment services using AI to match candidates with the right opportunities. The logo blends a question mark and magnifying glass motif to represent search and evaluation, set in a blue-to-teal gradient with the Poppins typeface. The identity was applied across app icons, business cards, merchandise, mobile UI mockups, social ads, and signage/holographic mockups for a cohesive digital-forward brand.