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A dedicated, enthusiastic, and proactive strategic marketer who is extremely results orientated. With a focus on trade and a track record of leading successful B2B and B2C campaigns within partnership marketing for John Lewis Finance, Tesco Bank, M&S Bank and Nationwide. Core competencies and experience include marketing strategy, planning and communication, campaign and data analysis, plus stakeholder and partnership management, to exceed targets.…A dedicated, enthusiastic, and proactive strategic marketer who is extremely results orientated. With a focus on trade and a track record of leading successful B2B and B2C campaigns within partnership marketing for John Lewis Finance, Tesco Bank, M&S Bank and Nationwide. Core competencies and experience include marketing strategy, planning and communication, campaign and data analysis, plus stakeholder and partnership management, to exceed targets.

Uma Nayee

Marketer, Marketing Consultant, Marketing Strategist, +2

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A dedicated, enthusiastic, and proactive strategic marketer who is extremely results orientated. With a focus on trade and a track record of leading successful B2B and B2C campaigns within partnership marketing for John Lewis Finance, Tesco Bank, M&S Bank and Nationwide. Core competencies and experience include marketing strategy, planning and communication, campaign and data analysis, plus stakeholder and partnership management, to exceed targets.…A dedicated, enthusiastic, and proactive strategic marketer who is extremely results orientated. With a focus on trade and a track record of leading successful B2B and B2C campaigns within partnership marketing for John Lewis Finance, Tesco Bank, M&S Bank and Nationwide. Core competencies and experience include marketing strategy, planning and communication, campaign and data analysis, plus stakeholder and partnership management, to exceed targets.

Available to hire

A dedicated, enthusiastic, and proactive strategic marketer who is extremely results orientated. With a focus on trade and a track record of leading successful B2B and B2C campaigns within partnership marketing for John Lewis Finance, Tesco Bank, M&S Bank and Nationwide. Core competencies and experience include marketing strategy, planning and communication, campaign and data analysis, plus stakeholder and partnership management, to exceed targets.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Senior Marketing Executive at RSA Insurance Group

January 1, 2023 - November 20, 2025

Providing data and insight driven marketing consultancy and expertise to M&S Bank in the Personal Lines business. Sharing best practice and strategic thinking to guide and deliver sustainable marketing strategies and campaigns. Exceeded M&S partner growth targets by +34% sales in 2023. Led and delivered marketing campaigns achieving 35% uplift on sales to prior year. Launched abandoned basket emails for M&S Bank: £71k GWP to-date. Managed and collaborated with agencies to create marketing strategies for M&S Bank. Managed the allocated M&S marketing budgets exceeding £350k across multi-media platforms.

Marketing Executive at RSA Insurance Group

December 31, 2023 - December 31, 2023

Appointed to support the marketing manager to improve partner relationship. Consult and deliver strategic marketing campaigns. Share market insight to elevate and strengthen performance to deliver new business growth. Delivered Nationwide Paperless Campaign, saving RSA over £30,000 in postage costs. Created an SEO optimisation programme, improving organic, non-brand search results for our Tier 3 Banks and Building Society. Created and delivered strategy sessions to increase market awareness and articulate marketing campaigns for the next quarter. Owned ‘Marketing Matters’ programme and delivered quarterly sessions.

Marketing Executive at RSA Insurance Group

December 31, 2020 - December 31, 2020

Promoted to support the marketing manager in consulting and delivering marketing campaigns across our retail partners M&S Bank, John Lewis Finance, Argos and Tesco Bank. Managed multi-channel marketing campaigns achieving a 47% uplift in sales on prior period. Lead and delivered strategic John Lewis Projects, resulting in reaching out to a marketing database of over 3 million JL members, increasing new business sales. Delivered digital social media marketing activities to our partners resulting in 1,600 views, with 1,400 unique viewers and over 3,800 people reach and active engagement rate of 5.6% outperforming our competitor. Lead, managed & negotiated the ways of working with 3rd party agency to fulfil marketing campaigns.