Available to hire
I’m Umay Önkol, a marketing professional based in Istanbul with a passion for building strong brands and driving sustainable growth across digital, traditional, and experiential channels. I excel at turning consumer insights into compelling campaigns, coordinating cross-functional teams, and shaping product positioning for global markets.
I thrive on data-informed decision-making, creative execution, and stakeholder collaboration—from agencies and retailers to R&D and export teams—delivering measurable results and a positive brand impact.
Experience Level
Language
English
Fluent
German
Beginner
Turkish
Fluent
Work Experience
Hybrid Marketing Executive at Anavarza Bal
May 1, 2024 - PresentDevelop brand strategy; plan and manage marketing activities across digital, traditional and corporate channels; coordinate external agencies; oversee corporate identity; lead end-to-end creative processes; contribute to product development; plan CSR and sustainability projects; increased earned media visibility by 50%; co-manage digital and performance marketing with agency; improved digital ad efficiency by 30% and reduced CPC by 15% through optimization and refined targeting; collaborate with sales and export at international trade fairs; evaluate campaigns with data-driven KPIs; cross-functional collaboration; manage agencies and external partners; conduct market research and budgeting; lead internal brand trainings; plan events and product launches.
Marketing Executive at Pişir App
August 1, 2023 - March 31, 2024Planned weekly push notification calendar; optimized content and segmentation, increasing campaign engagement by 25%. Managed marketing communications and content planning; coordinated product selection and sales forecasts across departments, improving stock and operational efficiency by 30%. Collaborated with R&D and CRM to manage new product development, accelerating product launches by 20%. Partnered with dietitians, chefs, and third-party brands to define online and offline media strategies, coordinating with agencies to increase campaign visibility by 15%. Analyzed user data to develop personalized content and strategies, enhancing segmentation accuracy and in-app conversions by 20%. Leveraged UGC and social content to strengthen brand awareness and boost digital campaign ROI by 18%. Worked with Growth and CRM teams to improve user experience and loyalty by 22%.
Social Media Marketing Specialist at TheLifeCo Holistic Wellbeing
July 1, 2022 - August 31, 2023Developed comprehensive content and marketing strategies for all product lines, resulting in a 25% increase in social media engagement. Managed Influencer Marketing and Email Marketing campaigns, achieving higher open rates and CTR. Oversaw Google & Facebook Ads campaigns, optimizing ad performance and ROI by 30%. Coordinated with graphic designers and agencies to produce campaign materials aligned with brand identity. Prepared briefs for banners and flyer designs, ensuring timely delivery. Monitored site traffic and campaign performance using Google Analytics, identifying opportunities to increase website conversions by 10%.
Dietitian in the E-commerce Department at TheLifeCo
January 1, 2022 - August 31, 2023Founded and led TheLifeCo Dietitians Club, driving engagement and professional networking among dietitians. Designed and implemented the Dietitian Affiliate System, increasing affiliate partnerships by 100%. Executed retail sales strategies targeting dietitians, healthcare professionals, and corporate partners. Organized a 42-hour Certificate Program in collaboration with Bahçeşehir University, managing logistics, content, and marketing activities. Delivered product training sessions to dietitians, doctors, physiotherapists, retail chains, and hotels, improving product adoption and customer knowledge. Led marketing initiatives related to training programs, professional outreach, and campaign activation.
Content Creator at Freelance
September 1, 2019 - January 1, 2022Developed recipes, shot and edited videos based on brand briefs. Created original content and managed collaborations for brands; designed creative concepts for partnerships and campaigns.
Freelance Marketing Consultant at Self-Employed
April 1, 2023 - July 31, 2023Provided digital marketing strategy, campaign planning, content strategy, and performance optimization for multiple clients.
Online Nutrition Consultancy at Freelance
January 1, 2021 - January 1, 2023Online nutrition consultancy services, content creation and social media management for health-focused brands.
Education
Undergraduate Program in Nutrition and Dietetics at Bezmialem Vakıf University
January 1, 2017 - January 1, 2021Associate Degree in Social Media Management at Anadolu University
January 11, 2030 - February 26, 2026Qualifications
Google Foundations of Digital Marketing and E-Commerce
January 11, 2030 - February 26, 2026Coursera - Google Ads
January 11, 2030 - February 26, 2026Meta - Marketing Analytics
January 11, 2030 - February 26, 2026Meta - Introduction to Social Media Marketing
January 11, 2030 - February 26, 2026Microsoft - Project Management Fundamentals
January 11, 2030 - February 26, 2026Salesforce - Sales & CRM Overview
January 11, 2030 - February 26, 2026Bahçeşehir University x TheLifeCo - Detox and Functional Nutrition
January 11, 2030 - February 26, 2026Stanford University - Child Nutrition and Cooking
January 11, 2030 - February 26, 2026Industry Experience
Media & Entertainment, Retail, Healthcare, Education, Professional Services
Experience Level
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