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Design and Product Leader with 20+ years’ experience delivering end-to-end product development, innovation, and brand strategy for global sportswear, lifestyle, and fashion brands. Founder of Ume Studio, a concept-to-production studio supporting impact-driven brands, and former lead designer for iconic brands including JAG, Ted Baker, and Pure Apparel. Experienced in scaling product lines, leading design and technical teams, and driving sourcing and production strategies across Asia, Europe, and the US. Recognised for industry thought leadership through workshops, innovation projects, and speaking engagements at Li & Fung and Pure Group.…Design and Product Leader with 20+ years’ experience delivering end-to-end product development, innovation, and brand strategy for global sportswear, lifestyle, and fashion brands. Founder of Ume Studio, a concept-to-production studio supporting impact-driven brands, and former lead designer for iconic brands including JAG, Ted Baker, and Pure Apparel. Experienced in scaling product lines, leading design and technical teams, and driving sourcing and production strategies across Asia, Europe, and the US. Recognised for industry thought leadership through workshops, innovation projects, and speaking engagements at Li & Fung and Pure Group.

UmeStudio

Designer, Product Designer, Graphic Designer, +1

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Design and Product Leader with 20+ years’ experience delivering end-to-end product development, innovation, and brand strategy for global sportswear, lifestyle, and fashion brands. Founder of Ume Studio, a concept-to-production studio supporting impact-driven brands, and former lead designer for iconic brands including JAG, Ted Baker, and Pure Apparel. Experienced in scaling product lines, leading design and technical teams, and driving sourcing and production strategies across Asia, Europe, and the US. Recognised for industry thought leadership through workshops, innovation projects, and speaking engagements at Li & Fung and Pure Group.…Design and Product Leader with 20+ years’ experience delivering end-to-end product development, innovation, and brand strategy for global sportswear, lifestyle, and fashion brands. Founder of Ume Studio, a concept-to-production studio supporting impact-driven brands, and former lead designer for iconic brands including JAG, Ted Baker, and Pure Apparel. Experienced in scaling product lines, leading design and technical teams, and driving sourcing and production strategies across Asia, Europe, and the US. Recognised for industry thought leadership through workshops, innovation projects, and speaking engagements at Li & Fung and Pure Group.

Available to hire

Design and Product Leader with 20+ years’ experience delivering end-to-end product development, innovation, and brand strategy for global sportswear, lifestyle, and fashion brands. Founder of Ume Studio, a concept-to-production studio supporting impact-driven brands, and former lead designer for iconic brands including JAG, Ted Baker, and Pure Apparel. Experienced in scaling product lines, leading design and technical teams, and driving sourcing and production strategies across Asia, Europe, and the US. Recognised for industry thought leadership through workshops, innovation projects, and speaking engagements at Li & Fung and Pure Group.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder - Design & Production - Brand Consulting at Ume Studio

August 1, 2018 - Present

Leading sportswear and teamwear concept development; designing apparel and accessories ranges; establishing and managing Asia-based supply chain; owning the full design and product lifecycle through bulk production; driving range planning and product line strategy; creating tech packs, overseeing fit development and approvals; sourcing and developing innovative, performance-led materials; negotiating costs, MOQs, and lead times to meet commercial targets; collaborating with marketing to ensure brand consistency.

Design & Product Development Manager at Park Social Sports Pty Ltd

February 1, 2022 - Present

Lead design and product development for Park Social's activewear line; manage concept development, ranges, and timelines; collaborate with cross-functional teams; part-time role.

Lead Designer - Activewear at Pure Apparel

August 1, 2016 - July 31, 2018

Creative concept development for activewear; design ranges aligned with growth strategy; manage tech packs, fit development, and sampling; coordinate with sourcing and supply chain; travel for supplier meetings.

Product Development - Menswear at Ted Baker

January 1, 2004 - September 30, 2006

Managed product development and sourcing for well-known US brands; led and developed the Product Development team; researched and presented product and fabric innovations; travel to US client headquarters for range concept meetings; built supplier relationships; managed sourcing timelines; negotiated costs and MOQs; collaborated with Li & Fung teams across regions.

Product Development Manager at Li & Fung

September 1, 2014 - August 31, 2015

Evolved JAG’s product lines over seven years across multi-category menswear; end-to-end design and product development; trend research; presented range concepts; led a team; collaborated with Merch; implemented sourcing strategies; travel for sourcing trips; analyzed sales; participated in weekly and post-season meetings.

Senior Designer - Menswear at JAG

December 1, 2006 - December 1, 2013

Supported Ted Baker’s menswear design team; led technical development to deliver products aligned with the brand’s premium positioning; travel for factory visits; collaborated with suppliers and internal teams.