Muhammad Umer

Language

Urdu
Fluent
English
Advanced

Work Experience

SEO Specialist at MyWorthyHome
January 1, 2025 - Present
Boosted traffic to home improvement content by 45% through site structure, internal linking, and product listing optimization. Improved domain authority via competitor analysis and strategic backlinking. Enhanced Core Web Vitals and technical SEO in collaboration with content and development teams. Delivered actionable insights through weekly reports using SEMrush, Ahrefs, and Google Search Console.
SEO Executive at CrawBytes
February 1, 2025 - Present
Boosted organic traffic by 80% in six months through a targeted SEO strategy. Conducted keyword research, competitor analysis, and technical audits using SEMrush, Ahrefs, and Google Analytics. Optimized content for search intent, managed link-building campaigns, and improved domain authority. Tracked performance and KPIs via Google Search Console and Data Studio dashboards.
Marketing Officer at RRR Group of Companies
June 1, 2024 - Present
Drove 35% lead growth through multi-channel digital marketing campaigns. Improved efficiency by 10% and engagement by 15% through data-driven analysis. Built real-time performance dashboards for monitoring campaigns. Managed Google Ads and Meta paid campaigns. Promoted PR services and UAE visa solutions via targeted content and advertising.
Marketing Manager at Nexte Zone
April 1, 2021 - Present
Designed and managed campaigns across Google Ads, Meta, LinkedIn; achieved ROI growth. Enhanced online presence with SEO, SEM, content marketing, and web development solutions. Leveraged AI automation tools to optimize marketing workflows and improve lead generation. Created engaging social media content, websites, and landing pages to maximize conversions. Expert in Google Analytics, Meta Business Suite, and marketing automation platforms for performance tracking.
Digital Marketing Manager at Nexte Zone
April 1, 2021 - Present
Drove business growth by closing new IT and digital solutions clients and building strong, trust-based relationships. Executed strategic sales and marketing plans and coordinated with cross-functional teams to deliver custom solutions. Conducted market research and competitor analysis to identify trends and opportunities. Achieved lead generation and revenue growth through targeted outreach and networking.

Education

Intermediate at BISE Abbottabad
August 1, 2021 - January 19, 2026
Diploma in IT at DIT BISE Peshawar
March 1, 2020 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other