I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.

Adam McVay

I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.

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