IC

India Crook

Available to hire

I’m a multidisciplinary professional working at the intersection of behavioral health, program management, and creative media.

About

I’m a multidisciplinary professional working at the intersection of behavioral health, program management, and creative media. I started in clinical care as a Registered Behavioral Therapist, where I provided ABA therapy to children with Autism and developmental delays, focusing on behavior intervention, skill-building, and data-driven progress tracking.

From there, I expanded into leadership and operations, serving in roles such as Assistant Program Manager in residential treatment settings and working in nonprofit and organizational development, where I helped build systems, manage care programs, and support both staff and client outcomes.

Alongside that, I’ve built a strong creative background as a Creative and Media Director, leading digital storytelling, social media strategy, and content production, including hosting and producing interview-based media series.

What makes me different is my ability to combine structure and creativity—I understand people, systems, and behavior on a clinical level, but I also know how to translate that into compelling storytelling, strong branding, and engaging digital content.

  • 8 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment

Work experience

Creative Director · The Rooftop VibeJan 2025 – Present · 1 yr 11 mos

Led the development of digital media strategy and on-camera commentary, driving audience engagement through short-form video, editorial features, and multimedia storytelling; oversaw end-to-end production and platform alignment.

Brand and Media Director · Exchange to ChangeJan 2021 – Dec 2023 · 3 yrs

Directed brand strategy and media content; led creative teams; developed digital media campaigns; oversaw audience growth and platform visibility; aligned brand voice with marketing objectives across multi-channel channels.

Creative Director · Brown Sisters AgencyJan 2017 – Dec 2020 · 4 yrs

Led the creative vision and direction for the agency’s branding and multimedia projects, ensuring alignment with client aesthetics. Conceptualized and executed creative ideas for photoshoots, directed and curated the overall visual identity across campaigns, and collaborated with teams to maintain consistency across brand identity, layout, and execution. Curated and managed digital content, ensuring cohesive online presence. Provided strategic direction and curated projects that strengthened brand voice and audience growth.

Education

Bachelor of Arts · Texas Southern University2030 – 2026

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