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I am a first-class Advertising and Digital Marketing graduate with international experience, including a 12-month B2C marketing placement at Lenovo. I have a strong background in social media strategy and hands-on experience with photo and video editing software, supporting campaigns, rebrands, and brand activations. I’m creative and analytical, skilled at reporting and presenting insights and translating them into informed marketing decisions. I’m passionate about social media and create lifestyle and fitness content on Instagram and TikTok in my spare time, always looking for opportunities to grow audiences and drive engagement.…I am a first-class Advertising and Digital Marketing graduate with international experience, including a 12-month B2C marketing placement at Lenovo. I have a strong background in social media strategy and hands-on experience with photo and video editing software, supporting campaigns, rebrands, and brand activations. I’m creative and analytical, skilled at reporting and presenting insights and translating them into informed marketing decisions. I’m passionate about social media and create lifestyle and fitness content on Instagram and TikTok in my spare time, always looking for opportunities to grow audiences and drive engagement.

Sophia Bains

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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I am a first-class Advertising and Digital Marketing graduate with international experience, including a 12-month B2C marketing placement at Lenovo. I have a strong background in social media strategy and hands-on experience with photo and video editing software, supporting campaigns, rebrands, and brand activations. I’m creative and analytical, skilled at reporting and presenting insights and translating them into informed marketing decisions. I’m passionate about social media and create lifestyle and fitness content on Instagram and TikTok in my spare time, always looking for opportunities to grow audiences and drive engagement.…I am a first-class Advertising and Digital Marketing graduate with international experience, including a 12-month B2C marketing placement at Lenovo. I have a strong background in social media strategy and hands-on experience with photo and video editing software, supporting campaigns, rebrands, and brand activations. I’m creative and analytical, skilled at reporting and presenting insights and translating them into informed marketing decisions. I’m passionate about social media and create lifestyle and fitness content on Instagram and TikTok in my spare time, always looking for opportunities to grow audiences and drive engagement.

Available to hire

I am a first-class Advertising and Digital Marketing graduate with international experience, including a 12-month B2C marketing placement at Lenovo. I have a strong background in social media strategy and hands-on experience with photo and video editing software, supporting campaigns, rebrands, and brand activations.

I’m creative and analytical, skilled at reporting and presenting insights and translating them into informed marketing decisions. I’m passionate about social media and create lifestyle and fitness content on Instagram and TikTok in my spare time, always looking for opportunities to grow audiences and drive engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing B2C Associate at Lenovo

August 1, 2023 - August 1, 2024

Market research on trends and competitive analysis to inform strategy; corporate social media scheduling for Meta, X, LinkedIn and YouTube; organized activations such as Westfields Pop Up events and UCAS participation; content distribution for Lenovo retailers to support online ads, catalogue spreads and brand storefronts.

Marketing Strategist at Artesanias Morelia

August 1, 2022 - December 1, 2022

Led the rebrand campaign book including social media strategy, budgeting and creative briefs; devised plans to raise brand presence by 50%, increase online sales by 20% and grow social following by 40%; rebranded logo, color palette, textiles, imagery, and tagline; created mockups of redesigned website and social media; served as Head of Social Relations to maintain client rapport.

Brand Consultant at ETCS

June 1, 2020 - October 1, 2021

Strategised a plan to rebrand the company's image, including adding a contact form and journey narrative; utilised LinkedIn for brand awareness; assisted with client tax filings.