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Hi, I’m Sarah Guilford, a versatile marketing and creative entrepreneur blending art administration, digital marketing, and small business ownership. I founded SG Nail Shop, a handmade beauty brand specializing in custom press-on nails and handmade crystal bead bags, and I bring a storyteller’s eye and strong aesthetics to every piece of media I produce. I excel in brand development, social media marketing, e-commerce, and consumer engagement. I love video editing (CapCut) and developing content strategies that turn trends into opportunities, guiding products from concept to customer.…Hi, I’m Sarah Guilford, a versatile marketing and creative entrepreneur blending art administration, digital marketing, and small business ownership. I founded SG Nail Shop, a handmade beauty brand specializing in custom press-on nails and handmade crystal bead bags, and I bring a storyteller’s eye and strong aesthetics to every piece of media I produce. I excel in brand development, social media marketing, e-commerce, and consumer engagement. I love video editing (CapCut) and developing content strategies that turn trends into opportunities, guiding products from concept to customer.

Sarah Guilford

Video Editor, Social Media Manager, Brand Designer, +2

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Hi, I’m Sarah Guilford, a versatile marketing and creative entrepreneur blending art administration, digital marketing, and small business ownership. I founded SG Nail Shop, a handmade beauty brand specializing in custom press-on nails and handmade crystal bead bags, and I bring a storyteller’s eye and strong aesthetics to every piece of media I produce. I excel in brand development, social media marketing, e-commerce, and consumer engagement. I love video editing (CapCut) and developing content strategies that turn trends into opportunities, guiding products from concept to customer.…Hi, I’m Sarah Guilford, a versatile marketing and creative entrepreneur blending art administration, digital marketing, and small business ownership. I founded SG Nail Shop, a handmade beauty brand specializing in custom press-on nails and handmade crystal bead bags, and I bring a storyteller’s eye and strong aesthetics to every piece of media I produce. I excel in brand development, social media marketing, e-commerce, and consumer engagement. I love video editing (CapCut) and developing content strategies that turn trends into opportunities, guiding products from concept to customer.

Available to hire

Hi, I’m Sarah Guilford, a versatile marketing and creative entrepreneur blending art administration, digital marketing, and small business ownership. I founded SG Nail Shop, a handmade beauty brand specializing in custom press-on nails and handmade crystal bead bags, and I bring a storyteller’s eye and strong aesthetics to every piece of media I produce.

I excel in brand development, social media marketing, e-commerce, and consumer engagement. I love video editing (CapCut) and developing content strategies that turn trends into opportunities, guiding products from concept to customer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Owner & Operator at SG Nail Shop

January 1, 2023 - Present

Founded and operate a handmade beauty brand offering custom press-on nails and handmade crystal bead bags; manage product creation, branding, social media, e-commerce, and customer relations across Etsy and direct web sales; develop and execute digital marketing campaigns including product photography and short-form video content; oversee end-to-end operations and customer service.

Marketing and Development Associate at The Artists Association of Nantucket

January 1, 2020 - April 1, 2020

Created and implemented social media campaigns across Facebook, Instagram, and Twitter; utilized Versai Museum Software for development tasks such as running lists and reports and tracking Artist and Patron memberships; managed print advertisement schedules and maintained relationships with local newspapers, newsletters, and radio stations; assisted with marketing campaigns and branding.

Education & Outreach Assistant / Box Office Associate at The Paramount Theater

August 1, 2017 - December 1, 2019

Collaborated with public, private, and home school teachers to register and submit financial assistance requests for the Arts Education Program; ran Tessitura reports to track payments and registrations; scheduled and distributed show information; provided customer service to ticket buyers; processed donations and supported donor reporting and marketing initiatives.

Interim Assistant to the Executive and Artistic Directors at CHARLOTTESVILLE OPERA

November 1, 2017 - May 1, 2018

Created budgets for 2018 marketing and advertising; managed and updated social media and website; organized the Artist in Residence Program, including collaboration with schools and teachers, creating educational materials, and coordinating volunteer schedules; processed donations and drafted communications.

Events Intern at THE ISHAN GALA CHILDREN'S CANCER FOUNDATION

September 1, 2017 - January 1, 2018

Managed event setup for the Annual Holiday Cheer Program; coordinated raffle prizes and sponsor booths; handled venue and vendor relationships; supported marketing initiatives, social media posts, and press releases.

Arts Administration Intern at CHARLOTTESVILLE OPERA

January 1, 2017 - August 1, 2017

Assisted in playbill compilation, compiled artist information, and sold ads; arranged trade agreements with local businesses; created and ran supertitles for the opera's premiere in 35 years; developed educational materials and programs for upcoming events; aided performances and rehearsals.