I'm Usman Ghani, a digital media professional with over 8 years of experience spanning digital content strategy, video production, and research for makeup, fashion, and apparel brands.
I’m Usman Ghani, a digital media professional with over 8 years of experience spanning digital content strategy, video production, and research for makeup, fashion, and apparel brands. I blend data-driven insights with creative storytelling and have worked with global clients, delivering campaigns and content that resonate across markets. I’m certified in AI for Google Analytics, Instructional Design, and Marketing Strategy.
Based in Los Angeles, I lead cross-functional teams, develop branding initiatives, and design multimedia training and experiences. My work emphasizes accessibility, UI/UX considerations, and scalable workflows that elevate content quality and engagement.
• E Learning/Instructional Designer Portfolio: https://www.twine.net/signin
• Explainers and Shorts Portfolio: https://www.twine.net/signin
• UGC, Branding, Design, and Ad Portfolio: https://www.twine.net/signin
Lead and manage a team of 10 video producers, driving content strategy, brand consistency, and video production. Achieved a 60% growth in YouTube subscribers; spearheaded 4 major branding, content, and marketing strategies, boosting revenue by 40% and engagement by 86% in international markets; directed motion graphics production and ensured alignment with brand goals; developed and delivered training programs; optimized SEO, content marketing, and CMS workflows; created 80+ AI-generated videos with Runway and Sora, reducing production time and increasing engagement.
Collaborated with teams to align video content with brand vision; drove a 40% increase in YouTube subscribers; led a team of 5 editors; integrated video into campaigns; implemented strategies that expanded the brand's global reach by 54%, resulting in a 20% revenue boost and increased audience engagement.
Delivering engaging media production and storytelling courses using LMS tools such as Articulate, Camtasia, and Moodle; design multimedia curriculums aligned with local standards, focusing on accessibility and inclusive course content; facilitate workshops and lectures; train faculty on integrating innovative multimedia tools and teaching methods; awarded the Dean’s Award for excellence in instructional design.
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