Available to hire
I’m Usman Ghani, a digital media professional with over 8 years of experience spanning digital content strategy, video production, and research for makeup, fashion, and apparel brands. I blend data-driven insights with creative storytelling and have worked with global clients, delivering campaigns and content that resonate across markets. I’m certified in AI for Google Analytics, Instructional Design, and Marketing Strategy.
Based in Los Angeles, I lead cross-functional teams, develop branding initiatives, and design multimedia training and experiences. My work emphasizes accessibility, UI/UX considerations, and scalable workflows that elevate content quality and engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Associate Manager Digital Content at Interlink Multi Media (Jang Media Group)
January 1, 2022 - PresentLead and manage a team of 10 video producers, driving content strategy, brand consistency, and video production. Achieved a 60% growth in YouTube subscribers; spearheaded 4 major branding, content, and marketing strategies, boosting revenue by 40% and engagement by 86% in international markets; directed motion graphics production and ensured alignment with brand goals; developed and delivered training programs; optimized SEO, content marketing, and CMS workflows; created 80+ AI-generated videos with Runway and Sora, reducing production time and increasing engagement.
Video Content Producer/Content Strategist at Interlink Multi Media (Jang Media Group)
January 1, 2021 - January 1, 2022Collaborated with teams to align video content with brand vision; drove a 40% increase in YouTube subscribers; led a team of 5 editors; integrated video into campaigns; implemented strategies that expanded the brand's global reach by 54%, resulting in a 20% revenue boost and increased audience engagement.
Multimedia Content Editor/Motion Graphics Artist at Interlink Multi Media (Jang Media Group)
January 1, 2020 - January 1, 2021Developed and edited multimedia content (video, audio, images, motion graphics) to enhance visual storytelling and drive engagement across digital platforms. Created motion graphics and animations for social media, websites, and marketing campaigns, contributing to a 34% increase in audience engagement.
Multimedia Editor/Designer at Interlink Multi Media (Jang Media Group)
January 1, 2019 - January 1, 2020Curated and edited videos, audio, and images, ensuring adherence to brand guidelines and maintaining high-quality standards. Collaborated with the creative team to craft multimedia narratives that enhanced the brand's online presence and boosted audience engagement. Designed compelling thumbnails and promotional posters for digital channels.
Graphic Designer (Intern) at Interlink Multi Media (Jang Media Group)
January 1, 2018 - January 1, 2019Developed visual identity and branding across digital and print media; collaborated with teams to create impactful marketing graphics; applied UI/UX principles in Figma and created motion graphics for multimedia campaigns.
Director of Photography at Abdul Mohsee Photography
January 1, 2014 - January 1, 2018Directed cinematography for corporate events, fashion shows, sports, and weddings; collaborated with directors and production teams to execute effective visual storytelling; managed lighting, camera angles, and shot composition to enhance narrative and visual impact.
Instructional Designer/Learning Specialist at Bahria University (Part-Time)
January 1, 2020 - January 1, 2025Delivering engaging media production and storytelling courses using LMS tools such as Articulate, Camtasia, and Moodle; design multimedia curriculums aligned with local standards, focusing on accessibility and inclusive course content; facilitate workshops and lectures; train faculty on integrating innovative multimedia tools and teaching methods; awarded the Dean’s Award for excellence in instructional design.
Creative Consultant at Freelance / Self-Employed
January 1, 2015 - January 1, 2025Provided UI/UX, motion graphic design, and video editing services for global brands; produced ad copies and pitch decks for UGC campaigns; worked with Outfitters, Ego, Bata, Payoneer, Sensodyne, The Ordinary, and Bacardi.
Video Producer/Motion Graphics Artist/Strategist at Self-Employed
January 1, 2015 - January 1, 2025Edited videos for top YouTubers, increasing CTR by 64% and subscribers by 38%; led video production and motion graphics for campaigns; integrated video assets into multi-channel marketing.
Education
BS in Film and TV Production at Iqra University
January 1, 2015 - January 1, 2019Qualifications
AI for Google Analytics
January 11, 2030 - March 11, 2026Instructional Design
January 11, 2030 - March 11, 2026Marketing Strategy
January 11, 2030 - March 11, 2026Industry Experience
Financial Services, Healthcare, Gaming, Life Sciences, Professional Services, Software & Internet, Media & Entertainment, Telecommunications, Education, Retail
• E Learning/Instructional Designer Portfolio: https://www.twine.net/signin
• Explainers and Shorts Portfolio: https://www.twine.net/signin
• UGC, Branding, Design, and Ad Portfolio: https://www.twine.net/signin
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