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I’m a data-driven marketing leader with 7+ years of experience building end-to-end brand and digital campaigns across paid media, social platforms, influencer/KOL programs, CRM, and offline-to-online activations. I enjoy translating audience insights and campaign data into clear actions—so every creative decision is backed by measurable outcomes. In my roles, I’ve led multi-brand strategies and managed performance marketing to improve ROAS, conversion efficiency, and customer retention through segmentation and automated messaging. I also thrive in cross-functional environments, coordinating with creative, sales, product, and external partners to deliver consistent brand voice, strong community engagement, and scalable campaign execution—often recognized through industry awards.…I’m a data-driven marketing leader with 7+ years of experience building end-to-end brand and digital campaigns across paid media, social platforms, influencer/KOL programs, CRM, and offline-to-online activations. I enjoy translating audience insights and campaign data into clear actions—so every creative decision is backed by measurable outcomes. In my roles, I’ve led multi-brand strategies and managed performance marketing to improve ROAS, conversion efficiency, and customer retention through segmentation and automated messaging. I also thrive in cross-functional environments, coordinating with creative, sales, product, and external partners to deliver consistent brand voice, strong community engagement, and scalable campaign execution—often recognized through industry awards.

Utami nandawati

Social Media Manager, Growth Marketer, Brand Strategist, +7

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I’m a data-driven marketing leader with 7+ years of experience building end-to-end brand and digital campaigns across paid media, social platforms, influencer/KOL programs, CRM, and offline-to-online activations. I enjoy translating audience insights and campaign data into clear actions—so every creative decision is backed by measurable outcomes. In my roles, I’ve led multi-brand strategies and managed performance marketing to improve ROAS, conversion efficiency, and customer retention through segmentation and automated messaging. I also thrive in cross-functional environments, coordinating with creative, sales, product, and external partners to deliver consistent brand voice, strong community engagement, and scalable campaign execution—often recognized through industry awards.…I’m a data-driven marketing leader with 7+ years of experience building end-to-end brand and digital campaigns across paid media, social platforms, influencer/KOL programs, CRM, and offline-to-online activations. I enjoy translating audience insights and campaign data into clear actions—so every creative decision is backed by measurable outcomes. In my roles, I’ve led multi-brand strategies and managed performance marketing to improve ROAS, conversion efficiency, and customer retention through segmentation and automated messaging. I also thrive in cross-functional environments, coordinating with creative, sales, product, and external partners to deliver consistent brand voice, strong community engagement, and scalable campaign execution—often recognized through industry awards.

Available to hire

I’m a data-driven marketing leader with 7+ years of experience building end-to-end brand and digital campaigns across paid media, social platforms, influencer/KOL programs, CRM, and offline-to-online activations. I enjoy translating audience insights and campaign data into clear actions—so every creative decision is backed by measurable outcomes.

In my roles, I’ve led multi-brand strategies and managed performance marketing to improve ROAS, conversion efficiency, and customer retention through segmentation and automated messaging. I also thrive in cross-functional environments, coordinating with creative, sales, product, and external partners to deliver consistent brand voice, strong community engagement, and scalable campaign execution—often recognized through industry awards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Marketing Manager at Warung Tani Indonesia

November 1, 2025 - Present

Planned on-ground brand activations and integrated online-to-offline campaigns; built engaged brand communities; orchestrated cross-functional multi-channel campaigns to accelerate brand adoption.

Marketing Manager at Bank Perdana

July 1, 2021 - December 1, 2024

Led end-to-end marketing campaigns across social media, content creation, and paid media; managed a cross-functional team of 8; established a high-performance culture, ensuring seamless campaign execution and creative excellence; drove improvements in ROIs and audience engagement.

Social Media Lead at Bukalapak

July 1, 2021 - December 31, 2024

Led a team of 8, including 1 Social Media Officer and 7 Content Creators, ensuring seamless collaboration and delivery of impactful campaigns. Spearheaded brand and content marketing strategies across multiple digital channels to drive customer loyalty and engagement. Developed and implemented comprehensive brand and content strategies to maximize retention and engagement. Monitored, analyzed, and reported on campaign performance to align with business goals. Managed social media and KOL budgets, including paid ads, to optimize cost and reach. Planned and executed offline activations and DK/KO campaigns, collaborating with sales, creative, product, and external vendors. Tracked KPIs (awareness, engagement, reach, ROI).

Senior Social Media Strategist & Analyst at Toolbar Digital Communication (DM P Group)

August 1, 2020 - July 31, 2021

Supported brand marketing through development and execution of social media strategy, paid media strategy, influencer strategy, and digital campaign planning. Managed social media accounts and created content strategy and posting plans. Analyzed content performance and created reporting, while researching the latest digital and interactive trends to continually improve how digital assets were optimized for business outcomes.

Senior Social Media Strategist & Analyst at Toolbar Digital Communication (DMPG Group)

August 1, 2020 - July 31, 2021

Led end-to-end social media and digital communications initiatives for a multi-brand portfolio. Developed and executed comprehensive social media strategy, paid media plans, influencer partnerships, and CRM-driven messaging, delivering cohesive brand voice across online and offline channels. Coordinated cross-functional teams to ensure on-time, data-driven campaigns aligned with business KPIs.

Senior Social Media Strategist & Analyst at DMPG Group (Toolbar Digital Communication)

August 1, 2020 - July 31, 2021

Oversaw digital communication campaigns, analytics, and cross-channel strategy for the group’s social media initiatives.

Senior Social Media & Digital Strategist at Pensil Media

June 1, 2019 - December 31, 2020

Researched trends and developed digital asset strategies to drive business results. Created social media, paid media, influencer, and digital campaign strategies; analyzed content performance and generated reporting. Built and executed paid media and influencer strategies, contributed to CRM initiatives, and ensured cross-functional collaboration to meet organizational goals. Managed budgets for social media and KOL activities; planned and executed social advertising campaigns and influencer initiatives to boost brand visibility and engagement across touchpoints.

Content Writer at Asso Ciate (are na Indonesia)

January 2, 2015 - November 1, 2018

Contributed as a content writer and supported social media-related activities, including research and content planning aligned to campaign objectives. Helped produce and organize content assets for digital promotion and community engagement needs.

Marketing Manager (Integrated Marketing Leadership, Performance Optimization, Budget Management, Omnichannel Positioning)

January 1, 2013 - Present

Owned the full lifecycle of performance marketing and optimized Meta, Google, and programmatic ads to maximize ROAS and improve conversion efficiency while maintaining cost-effective acquisition. Oversaw total marketing budget planning and allocation with rigorous tracking to strengthen ROI across channels. Developed omnichannel brand positioning connecting offline activations to digital storytelling. Defined content and social ecosystem guidelines to ensure cohesive brand visuals and high engagement. Led influencer programs and community advocacy to transform audiences into brand advocates, and pioneered data-driven retention strategy using automated segmentation and personalized messaging to improve LTV.

Marketing Manager (Brand Marketing Strategy, Social Media Strategy, Paid Media Strategy, Community Relations & Development, Influencer Management, Project Management) at Golden Award (PGN Inside 59/2013 & 60/2013 team/brand context)

January 1, 2013 - Present

Led end-to-end marketing initiatives across brand strategy, social media, paid media, influencer/KOL programs, community relations, and project management. Managed dedicated budgets and optimized spend for cost-effective reach and strong ROI. Orchestrated strategic KOL and paid media campaigns to support adoption of core brand services and product features. Analyzed campaign data to deliver actionable insights and ensure marketing activities stayed aligned with organizational KPIs, while building retention-focused content frameworks to strengthen brand-consumer relationships.