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I'm Utami Nadawati, a marketing leader with 7+ years of experience delivering data-driven, high-impact marketing strategies across paid media, social platforms, influencer campaigns, CRM, and integrated offline-online branding. I excel at building end-to-end brand and content marketing programs, orchestrating multi-channel campaigns, and guiding cross-functional teams to deliver measurable growth. I thrive in collaborative environments where creativity meets analytics, and I love turning niche audiences into brand advocates. I’m motivated to continuously optimize performance through data, testing, and storytelling, while keeping a friendly, can-do attitude.…I'm Utami Nadawati, a marketing leader with 7+ years of experience delivering data-driven, high-impact marketing strategies across paid media, social platforms, influencer campaigns, CRM, and integrated offline-online branding. I excel at building end-to-end brand and content marketing programs, orchestrating multi-channel campaigns, and guiding cross-functional teams to deliver measurable growth. I thrive in collaborative environments where creativity meets analytics, and I love turning niche audiences into brand advocates. I’m motivated to continuously optimize performance through data, testing, and storytelling, while keeping a friendly, can-do attitude.

Utami Nadawati

Social Media Manager, Growth Marketer, Brand Strategist, +7

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I'm Utami Nadawati, a marketing leader with 7+ years of experience delivering data-driven, high-impact marketing strategies across paid media, social platforms, influencer campaigns, CRM, and integrated offline-online branding. I excel at building end-to-end brand and content marketing programs, orchestrating multi-channel campaigns, and guiding cross-functional teams to deliver measurable growth. I thrive in collaborative environments where creativity meets analytics, and I love turning niche audiences into brand advocates. I’m motivated to continuously optimize performance through data, testing, and storytelling, while keeping a friendly, can-do attitude.…I'm Utami Nadawati, a marketing leader with 7+ years of experience delivering data-driven, high-impact marketing strategies across paid media, social platforms, influencer campaigns, CRM, and integrated offline-online branding. I excel at building end-to-end brand and content marketing programs, orchestrating multi-channel campaigns, and guiding cross-functional teams to deliver measurable growth. I thrive in collaborative environments where creativity meets analytics, and I love turning niche audiences into brand advocates. I’m motivated to continuously optimize performance through data, testing, and storytelling, while keeping a friendly, can-do attitude.

Available to hire

I’m Utami Nadawati, a marketing leader with 7+ years of experience delivering data-driven, high-impact marketing strategies across paid media, social platforms, influencer campaigns, CRM, and integrated offline-online branding. I excel at building end-to-end brand and content marketing programs, orchestrating multi-channel campaigns, and guiding cross-functional teams to deliver measurable growth.

I thrive in collaborative environments where creativity meets analytics, and I love turning niche audiences into brand advocates. I’m motivated to continuously optimize performance through data, testing, and storytelling, while keeping a friendly, can-do attitude.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Senior Social Media & Digital Strategist at Pensil Media

June 1, 2019 - December 31, 2020

Researched trends and developed digital asset strategies to drive business results. Created social media, paid media, influencer, and digital campaign strategies; analyzed content performance and generated reporting. Built and executed paid media and influencer strategies, contributed to CRM initiatives, and ensured cross-functional collaboration to meet organizational goals. Managed budgets for social media and KOL activities; planned and executed social advertising campaigns and influencer initiatives to boost brand visibility and engagement across touchpoints.

Social Media Lead at Bukalapak

July 1, 2021 - December 31, 2024

Led a team of 8, including 1 Social Media Officer and 7 Content Creators, ensuring seamless collaboration and delivery of impactful campaigns. Spearheaded brand and content marketing strategies across multiple digital channels to drive customer loyalty and engagement. Developed and implemented comprehensive brand and content strategies to maximize retention and engagement. Monitored, analyzed, and reported on campaign performance to align with business goals. Managed social media and KOL budgets, including paid ads, to optimize cost and reach. Planned and executed offline activations and DK/KO campaigns, collaborating with sales, creative, product, and external vendors. Tracked KPIs (awareness, engagement, reach, ROI).

Marketing Manager at Bank Perdana

July 1, 2021 - December 1, 2024

Led end-to-end marketing campaigns across social media, content creation, and paid media; managed a cross-functional team of 8; established a high-performance culture, ensuring seamless campaign execution and creative excellence; drove improvements in ROIs and audience engagement.

Marketing Manager at Bank Perdana

January 1, 2025 - October 1, 2025

Led integrated brand and marketing initiatives including end-to-end brand strategy, paid media, digital, CRM, and content marketing; managed budgets for social media, KOLs, and paid advertising; improved customer acquisition and retention; optimized cost-per-action.

Marketing Manager at Warung Tani Indonesia

November 1, 2025 - Present

Planned on-ground brand activations and integrated online-to-offline campaigns; built engaged brand communities; orchestrated cross-functional multi-channel campaigns to accelerate brand adoption.

Senior Social Media Strategist & Analyst at DMPG Group (Toolbar Digital Communication)

August 1, 2020 - July 31, 2021

Oversaw digital communication campaigns, analytics, and cross-channel strategy for the group’s social media initiatives.

Senior Social Media Strategist & Analyst at Toolbar Digital Communication (DMPG Group)

August 1, 2020 - July 31, 2021

Led end-to-end social media and digital communications initiatives for a multi-brand portfolio. Developed and executed comprehensive social media strategy, paid media plans, influencer partnerships, and CRM-driven messaging, delivering cohesive brand voice across online and offline channels. Coordinated cross-functional teams to ensure on-time, data-driven campaigns aligned with business KPIs.