Managed and optimized Amazon Ads campaigns with a data-driven approach. Created 25+ Sponsored Brand and Sponsored Display campaigns, performed keyword research, A/B testing, and bid adjustments to improve ROAS and reduce CAC. Coordinated full-funnel strategies across product categories including eyewear, health supplements, apparel, and tech; optimized monthly ad budgets and reporting.

Digital Marketing Executive at Last 2 Brain Cells, Delhi

February 1, 2024 - February 1, 2024

Led multi-channel digital marketing initiatives, analyzed performance data, and produced weekly reports. Collaborated on paid and organic campaigns to drive growth, optimize spend, and improve overall ROAS across platforms.

E-Commerce Growth Intern at ANS Commerce, Gurugram

January 1, 2023 - January 1, 2023

Supported growth initiatives for e-commerce accounts, performed keyword research, competitive analysis, and audience targeting; contributed to product listing optimization and listing visibility improvements.

Marketing & Growth Associate at The Marketing Launch Pad Krafts Hal, New Delhi

November 1, 2022 - November 1, 2022

Launched and scaled new product listings, performed data-driven inventory and seasonal trend planning, and built paid campaigns. Implemented optimization strategies across campaigns, resulting in improved visibility and conversions.

Store Manager at Reliance Retail, Dehradun

April 1, 2022 - April 1, 2022

Managed store operations and led a team of 80+ employees. Played a key role in transforming Big Bazaar to Smart Bazaar through process improvements, promotions, and vendor coordination; exceeded sales targets and maintained high service standards.

Orator and Organizer at Institute of Hotel Management, Dehradun

January 1, 2021 - January 1, 2021

Public speaking and event coordination for campus activities. Organized institutional events and led teams to ensure smooth execution, developing leadership and organizational skills.

Freelancer at Amazon Ads

October 1, 2025 - October 1, 2025

Freelance management of Amazon Ads campaigns across categories, optimizing for ROAS and conversions.

Amazon Ads Specialist at Commerceify 360, Gurugram

January 1, 2025 - January 1, 2025

Led Amazon Ads strategy; created 25+ Sponsored Brand and Sponsored Display campaigns; improved ROAS; managed campaigns across eyewear, health supplements, apparel, and tech.

Digital Marketing Executive at Last 2 Brain Cells

February 1, 2024 - February 1, 2024

Led end-to-end digital marketing campaigns; performed data analysis and strategic planning; produced weekly performance reports; drove ROAS improvements.

E-commerce Growth Intern at ANS Commerce

January 1, 2023 - January 1, 2023

Supported growth initiatives across e-commerce platforms; assisted in marketplace campaigns; contributed to channel experimentation and optimization.

Intern at Kraftshala (The Marketing Launchpad)

November 1, 2022 - November 1, 2022

Contributed to marketing launch campaigns and content planning; supported brand-building activities.

Store Manager at Reliance Retail

April 1, 2022 - April 1, 2022

Managed store operations, led a team, and coordinated with stakeholders; achieved improvements in operations and sales.