I am a results-driven Web Manager with 12+ years of experience orchestrating digital presence, content strategy, and web operations for SaaS, energy, and financial services organizations.
I am a results-driven Web Manager with 12+ years of experience orchestrating digital presence, content strategy, and web operations for SaaS, energy, and financial services organizations. I partner with SEO and marketing stakeholders to accelerate organic growth and optimize conversions, translating analytics into strategic actions that improve customer journeys and reduce friction across digital touchpoints.
I excel at managing CMS platforms, building internal roadmaps for cross-functional visibility, and leading cross-team initiatives in fully distributed environments. My technical fluency combined with business-minded communication helps align front-end execution with organizational objectives and measurable pipeline contributions.
Developed a robust Shopify-based e-commerce site with tailored themes and plugins to suit the brand identity.
Integrated third-party payment gateways and implemented advanced cart functionalities.
Customized product recommendation algorithms to enhance user experience and increase sales.
Result: The platform experienced a 40% increase in sales within the first three months of launch due to a seamless and intuitive user interface.
Designed and implemented a Drupal-based CMS with multi-language support for 10+ languages.
Integrated translation management systems and optimized the site for global SEO.
Customized modules to manage user roles, course materials, and interactive features.
Result: The platform enabled the client to reach a diverse audience, driving a 50% increase in international student enrollment.
Built the frontend using React.js for a responsive and user-friendly interface.
Developed the backend with Node.js and MongoDB, focusing on scalability and robust data handling.
Implemented secure APIs with JWT authentication and real-time data updates using WebSockets.
Result: The application successfully handled over 10,000 concurrent users during its launch and was highly praised for its performance and usability.
Project: As a skilled Full Stack Developer, I proudly present a CRM solution designed to revolutionize project management, task handling, and client interactions. This dynamic platform empowers users with its wide array of carefully crafted features, fostering heightened efficiency, and unlocking untapped potential.
Highlights:
Streamlined Project Management - Boost productivity through automatic time recording, milestone tracking, and smooth invoicing with optional online payments. Engage in fruitful discussions and closely monitor expenses alongside project progression.
Superior Task Handling - Experience refined task administration featuring flexible viewing modes (List & Kanban), multi-assignee collaboration, deadline enforcement, and version history integration. Strengthen communication lines with mentions, priority tagging, and attachment capabilities.
Optimal Timesheet Control - Harness actionable insights delving into resource distribution and allocate tasks accordingly. Fine-tune timesheet exposure to clients based on individual projects.
Milestones & Gantt Charts - Structure projects diligently by breaking tasks into digestible chunks displayed chronologically through interactive Gantt charts.
Customer Lifecycle Mastery - Effectively manage clients, contacts, and relevant documentation, complemented by intelligent categorization for expedited retrieval. Encourage autonomy through a bespoke client portal showcasing pertinent information and interaction possibilities.
Polished Invoice System - Produce captivating invoices accompanied by digital copies and painless electronic transactions. Obtain concise financial overviews spanning diverse durations and entities.
Recurrent Billing Cycles - Implement periodic invoicing routines targeting select clients with adaptable frequency.
Online Payment Methods - Accept payments in varied currencies courtesy of leading gateways (Stripe, PayPal). Offer fractional payments upon request.
Directed website strategy and CMS management; migrated a legacy CMS to a modern headless architecture on Contentful, improving page load speed by 44% and reduced content publishing time by 60%. Developed a repeatable landing page production framework, reducing time-to-launch from 3 weeks to 5 days. Managed data-driven roadmap prioritization across seven internal stakeholder groups and implemented enhanced event tracking via Google Tag Manager. Led quarterly UX audits, reducing homepage bounce rate by 18% and increasing scroll depth on key service pages.
Own end-to-end web presence strategy for multiple B2B SaaS client accounts, managing content publishing cadences, page governance, and taxonomy structures within WordPress and HubSpot CMS. Achieved a 38% average increase in organic sessions across managed domains within 18 months. Partnered with SEO and content teams to develop high-conversion landing pages, lifting form completion rates by 27% across three priority campaigns. Built and maintained a structured internal web roadmap in Confluence to provide cross-functional visibility into status, timelines, and risks. Coordinated a distributed front-end team of five to align delivery with campaign launches and produced executive web performance reports monthly.
Managed Sitecore CMS across multi-language, multi-region site architecture, maintaining publishing governance and content integrity for 300+ pages. Partnered with SEO to perform technical audits, addressing crawl errors and Core Web Vitals issues, resulting in a 33% improvement in Lighthouse scores and gains in non-branded keyword rankings. Developed user flow documentation for primary conversions and coordinated QA/launch for 20+ campaign landing pages annually with CRM integrations (Salesforce, Marketo). Produced bi-weekly stakeholder reports in Adobe Analytics and Tableau.
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