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I am an influencer and social commerce marketing professional with 5+ years of experience across creator partnerships, affiliate operations, and campaign execution for FMCG, beauty, and ecommerce brands. I am experienced in scaling TikTok creator pipelines, managing cross-functional campaign delivery, and optimizing influencer performance across regional markets. I have a strong understanding of creator ecosystems, conversion-focused content, and fast-paced campaign operations.…I am an influencer and social commerce marketing professional with 5+ years of experience across creator partnerships, affiliate operations, and campaign execution for FMCG, beauty, and ecommerce brands. I am experienced in scaling TikTok creator pipelines, managing cross-functional campaign delivery, and optimizing influencer performance across regional markets. I have a strong understanding of creator ecosystems, conversion-focused content, and fast-paced campaign operations.

Rachel Le

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +3

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I am an influencer and social commerce marketing professional with 5+ years of experience across creator partnerships, affiliate operations, and campaign execution for FMCG, beauty, and ecommerce brands. I am experienced in scaling TikTok creator pipelines, managing cross-functional campaign delivery, and optimizing influencer performance across regional markets. I have a strong understanding of creator ecosystems, conversion-focused content, and fast-paced campaign operations.…I am an influencer and social commerce marketing professional with 5+ years of experience across creator partnerships, affiliate operations, and campaign execution for FMCG, beauty, and ecommerce brands. I am experienced in scaling TikTok creator pipelines, managing cross-functional campaign delivery, and optimizing influencer performance across regional markets. I have a strong understanding of creator ecosystems, conversion-focused content, and fast-paced campaign operations.

Available to hire

I am an influencer and social commerce marketing professional with 5+ years of experience across creator partnerships, affiliate operations, and campaign execution for FMCG, beauty, and ecommerce brands. I am experienced in scaling TikTok creator pipelines, managing cross-functional campaign delivery, and optimizing influencer performance across regional markets. I have a strong understanding of creator ecosystems, conversion-focused content, and fast-paced campaign operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

A&I Manager at Onefluence (WPP)

August 1, 2025 - September 30, 2025

Act as project manager leading a team of four full-time accounts to drive brand ranking through advocacy campaigns. Built content strategy and end-to-end campaign execution from ideation to delivery. Liaised across vendors, clients, and internal teams to balance priorities and mitigate risks in real time. Notable projects include Tiger Beer × Coca-Cola collaboration (ideation through execution) and the Tiger Beer product launch.

Account Manager at Anymind Group

June 1, 2024 - September 30, 2025

Account Management for KOL Management: Worked closely with KOLs to ensure the brand's message via KOL voices on social media. Collaborated with the tech team to identify data insights and craft strategic, data-driven campaigns; planned with cross-functional teams to execute campaigns.

A&I Manager at WPP's Onefluence

August 20, 2025 - September 30, 2025

Acted as project manager, leading a team of 4 full-time accounts to drive brand ranking through advocacy campaigns for L’Oréal Vietnam. Strategic thinker and problem-solver: analyzed data, identified priorities, and acted fast. Led content strategy and end-to-end campaign execution from ideation to delivery. Coordinated across vendors, clients, and internal teams to balance priorities and mitigate risks in real time. Typical project: CeraVe Acne product launch (May 2025): brand uplift of 242%.

Influencer Marketing Lead — US Market Entry at NeoPharm / Zeroid

January 1, 2026 - Present

Owned end-to-end KOL seeding pipeline for Zeroid medical skincare brand, covering creator sourcing, outreach, onboarding, briefing, shipment coordination, and performance tracking across TikTok and Instagram. Recruited and onboarded 1,500+ creators per quarter across beauty and lifestyle verticals, maintaining a high-performing creator pool with consistent weekly content output. Developed a scalable creator scoring and scouting framework to identify affiliate-ready creators based on engagement quality, content fit, and conversion potential. Built operational dashboards tracking creator pipeline, shipment status, content delivery, and activation performance across concurrent campaigns.

Advocacy & Influencer Manager at VML / WPP (Dedicated to L'Oreal)

December 1, 2024 - August 1, 2025

Led influencer campaign execution across four L'Oreal Dermatological Beauty brands: CeraVe, La Roche-Posay, SkinCeuticals, and Vichy. Delivered a +242% improvement in brand perception for CeraVe through a creator-led campaign strategy integrating KOL content, paid amplification, and performance optimization. Built and maintained a database of 500+ creators segmented by category, platform, engagement quality, and historical campaign performance. Monitored TikTok trends, creator movements, and competitor activity weekly to optimize content direction and creator recruitment strategy.

Account Manager at ICON Media

October 1, 2021 - June 1, 2024

Led integrated influencer and digital campaigns for Heineken Vietnam portfolio brands including Tiger Beer, Edelweiss, and Larue, managing monthly budgets ranging from $100K-$400K. Coordinated cross-functional execution across influencer, content, production, and media teams to deliver large-scale campaign rollouts. Tiger Beer: #1 Brand Strength Index for 4 consecutive months (2022-2023) | Edelweiss: #2 Earned Digital Worth (YouNet, Jul 2023) | Larue: Top 3 BSI (Jan 2023).

Senior Influencer Marketing Executive at AnyMind Group

April 1, 2019 - May 1, 2021

Introduced affiliate tracking links and UTM measurement frameworks into Shopee influencer campaigns, enabling attribution for influencer-driven traffic and conversions. Handled day-to-day creator communication including product briefings, shipment coordination, feedback loops, and performance check-ins, maintaining high creator retention and output quality.