I’m a Lead Visual Designer with a background spanning well over a decade in brand identity, digital design, and creative direction. At the core of my work is a strong drawing and illustrative ability — it’s how I think, explore ideas, and bring concepts to life visually. Over the years, I’ve helped brands and organisations craft meaningful visual stories that connect with people — from sketches and storyboards to complete brand systems. My approach blends design thinking, storytelling, and technical skill, bridging creativity with strategy. Whether I’m shaping a new brand, refining a digital experience, or developing visuals that inspire action, I aim to create design that feels thoughtful, human, and distinctly original.…

Uzo Victor-Ifeanyi

I’m a Lead Visual Designer with a background spanning well over a decade in brand identity, digital design, and creative direction. At the core of my work is a strong drawing and illustrative ability — it’s how I think, explore ideas, and bring concepts to life visually. Over the years, I’ve helped brands and organisations craft meaningful visual stories that connect with people — from sketches and storyboards to complete brand systems. My approach blends design thinking, storytelling, and technical skill, bridging creativity with strategy. Whether I’m shaping a new brand, refining a digital experience, or developing visuals that inspire action, I aim to create design that feels thoughtful, human, and distinctly original.…

Available to hire

I’m a Lead Visual Designer with a background spanning well over a decade in brand identity, digital design, and creative direction. At the core of my work is a strong drawing and illustrative ability — it’s how I think, explore ideas, and bring concepts to life visually.

Over the years, I’ve helped brands and organisations craft meaningful visual stories that connect with people — from sketches and storyboards to complete brand systems. My approach blends design thinking, storytelling, and technical skill, bridging creativity with strategy. Whether I’m shaping a new brand, refining a digital experience, or developing visuals that inspire action, I aim to create design that feels thoughtful, human, and distinctly original.

See more

Language

English
Fluent

Work Experience

Graphic Design & Brand Specialist at Freelance
March 1, 2025 - Present
Lead brand strategy development for clients, create brand style guides and corporate brand books, collaborate with design teams to deliver digital touchpoints (social media and websites), ensure consistency with visual and brand standards across channels, and research and implement trends in graphics and digital content.
Senior Graphic Designer at Church of the Living God (Sydney)
July 1, 2023 - February 28, 2025
Created on-brand graphics for print, web, digital, and social media; conceptualized and produced visual design content for weekly services and conferences; led the CLG rebrand; ensured cross-channel brand consistency; researched trends to align with ministry messaging; supported the technical team with visuals during peak production periods.
Senior Designer at Freelance Design
March 1, 2019 - April 30, 2023
Led design projects from conception to completion across branding, packaging, marketing materials, and website design; developed concepts and rationale, incorporating client feedback to align with brand messaging; established and maintained brand standards; created print & digital assets using Adobe Creative Suite; designed practical websites from information architecture to UI/UX and WordPress development; created visuals for marketing/social campaigns; identified trends and best practices and integrated them into projects.
Lead, Brands and Digital at Dmastermind Agency
April 1, 2017 - March 31, 2019
Led a small team of graphic, motion, and UI/UX designers and web developers to deliver design solutions meeting client briefs; interpreted briefs from stakeholders and produced concepts and final designs addressing objectives; delivered illustrations, print and digital designs, packaging, and web/UI/UX; helped develop and implement key visual marketing/brand strategies; drove the agency’s brand presence and evolution; oversaw projects from idea to completion on time and within budget.
Graphic Designer at IMS Advertising
November 1, 2014 - December 31, 2016
Interpreted briefs, created artwork and visual communications on-brand and on-time; supported sub-teams during emergencies; collaborated with copywriters to craft visual content; art-directed photoshoots and visual assets; adapted to brands across the agency’s portfolio.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Healthcare
    paper Vinoko Brand Designs

    The Brief
    Vinoko is a boutique luxury hotel brand. I was subcontracted by Cluebox, a brand agency, to expand the brand’s presence beyond its newly created logo.

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    Essentially, I would need to extend the Vinoko identity into a luxury lifestyle system, creating branded assets from room essentials to uniforms — everything a guest would see or touch.

    ![Vinoko Brand Designs](https://www.twine.net/signin

    The Challenge

    The identity had to feel luxurious yet subtle, ensuring the brand experience extended seamlessly from logo to bathrobe.

    Working closely with Cluebox, I translated Vinoko’s high-end positioning into tangible assets: room keycards, toiletries, bathrobes, bedding designs, staff uniforms and more. Each item was carefully detailed to echo the refined luxury expected of the brand.

    I created assets not limited to keycard/keycard holders, soap and shampoos, towels and bathrobes, staff uniforms and aprons, beddings and diaries, brochures and rollup banners. I also extended the Brand guidelines to include these callateral items.

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    ![Vinoko Brand Designs](https://www.twine.net/signin

    In the end, Vinoko gained a consistent, high-standard identity that extends across the customer journey — from check-in to check-out.

    paper Time Life Brand Design

    Brand identity project for a unique docu-story brand

    The Brief

    Timelife Africa is a lifestyle documentary brand with a unique mission: preserving the stories of individuals for their loved ones and for posterity. The brand needed a clear identity and positioning to stand out in the personal documentary space.

    ![TLA Brand Identity](https://www.twine.net/signin

    I set out to create a full brand strategy and visual identity system — from logo to style guide — that could capture the emotional weight of documenting a life while remaining approachable and inspiring.

    ![TLA Brand Identity](https://www.twine.net/signin

    ![TLA Brand Identity](https://www.twine.net/signin

    The Challenge

    The main creative challenge involved figuring out how to turn something as profound as “documenting your life” into a brand that feels personal yet professional, warm but strategic.

    ![TLA Brand Identity](https://www.twine.net/signin

    ![TLA Brand Identity](https://www.twine.net/signin

    ![TLA Brand Identity](https://www.twine.net/signin

    ![TLA Brand Identity](https://www.twine.net/signin

    Starting from brand strategy, and several sessions with the TLA team, the tagline “Document Your Life” was born, and became the ancor for the identity design. Building on this foundation, I designed the logo, and complete identity system including typography, and color pallete, supported by a full style guide that ensures consistency across all future assets.

    ![TLA Brand Identity](https://www.twine.net/signin

    The client received a brand that resonates emotionally, differentiates in a niche market, and provides a toolkit for cohesive, timeless storytelling.

    This project portrays my creative philosophy that strategy drives design — a simple but powerful idea can shape every element of a brand.

    paper Brade Energy Website Rebuild

    Brade is an energy and exploration group that needed a complete digital overhaul. Their existing website was outdated, clunky to use, and far from the professional image they wanted to project. With a fresh new logo in hand, the client wanted a website that matched their evolving identity and solved long-standing usability issues.

    ![Brade Homepage Redesign](https://www.twine.net/signin

    I was tasked with redesigning and rebuilding the company’s website to align with their new logo and brand direction. The goal was to deliver a modern, responsive, user-friendly website with a backend that was easy for the team to update and maintain.

    ![Brade Homepage Redesign](https://www.twine.net/signin

    The Challenge:
    The old site was outdated, cluttered, and non-responsive with a broken backend. The goal was to replace it with a platform that was clean, intuitive, and future-proof.

    ![Brade Homepage Redesign](https://www.twine.net/signin

    ![Brade Homepage Redesign](https://www.twine.net/signin

    I began by mapping out the site structure and user journeys, creating wireframes and later hi-fidelity prototypes in Figma to ensure clarity and flow. Once the structure was approved, I developed the site in WordPress, focusing on responsive design and ease of use.

    ![Brade Homepage Redesign](https://www.twine.net/signin

    The backend was rebuilt with clear content fields, making updates straightforward for the client. The emphasis on responsive design was carried through into the entire design, ensuring the site looked great on smaller devices. Every detail, from typography to layout, was refined to reflect a contemporary, responsive, professional image.

    ![Brade Homepage Redesign](https://www.twine.net/signin

    The result?
    A restructured, redesigned, and re-engineered website — modern in look, logical in flow, and easy to update. A website visually aligned with their brand and practical for day-to-day use – solving design, structure, and backend pain points all at once.

    paper GEWC 50th Anniversary Brand

    A commemorative brand identity to celebrate a legacy of faith and growth.

    The Brief

    To celebrate 50 years of growth, faith, and community, GEWC (Greater Evangelism World Crusade) needed a brand identity that would capture the depth of its heritage while marking a joyful, forward-looking milestone. I was commissioned to lead the creative development for this special celebration.

    ![GEWC Brand Designs](https://www.twine.net/signin

    Celebrating five decades of ministry, GEWC’s 50th anniversary was more than an event — it was a milestone of legacy, faith, and transformation. This identity had to communicate that depth while standing tall on event visuals and beyond.

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    The Challenge

    The main creative challenge was integrating the church’s existing iconic logo, which was complex, text-heavy, and carried deep meaning for the congregation. It needed to remain recognizable while being refined enough to sit seamlessly within a new commemorative identity.
    Issues of legibility and scale had to be solved without losing the emblem’s spiritual and visual weight.

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    ![GEWC Brand Designs](https://www.twine.net/signin

    The outcome was an identity that captured the spirit of such a monumental event and milestone, and translated into a versatile visual system that could be applied through all touchpoints of the event – from posters to social media, video to billboard, t-shirts to items as small as pens.

    paper Sheila the Whale

    Illustration and Book Design project for a unique Children’s Story.

    The Brief

    Author Obiara Ekuge set out to reimagine the story of Jonah for young readers, adding a fresh spin while keeping the spirit of the tale alive. My role was to bring this vision to life through character creation, illustrations, and complete book design.

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    I focused on developing engaging characters and illustrations that would make the story relatable and fun for children, while also creating a fun design for the entire book — going from page layouts and typography to final print-ready files.

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    The Challenge

    How do you balance faithful storytelling with a fun and playful style that captures the imagination of young readers?

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    I began by sketching early character concepts, exploring styles that were both lively and approachable. Once the direction was clear, I created full illustrations that carried emotion and narrative through every scene. Parallel to the artwork, I refined the book’s layout and text flow, ensuring the pacing between visuals and words would keep readers, especially the young ones, engaged.

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    ![Sheila the Whale - Book Illustrations](https://www.twine.net/signin

    A beautifully illustrated children’s book that reintroduces Jonah with vibrant characters, playful design, and a layout crafted for clarity and delight.

    paper Aisha Lagunju Brand Strategy & Design

    Brand Strategy and Identity Deisgn for a Lifestyle and Crafts focused Personal Brand based in Melbourne

    The Brief

    Aisha Lagunju is a Melbourne-based creative who makes lifestyle products like scented candles, pillows, and curated gift boxes. She needed an identity that matched the warmth and creativity of her work.

    I was engaged to develop a brand strategy and visual identity that captures her personality and resonates with her lifestyle-focused audience.

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    The Challenge

    How do you balance cozy, handcrafted charm with the sophistication of a personal lifestyle brand?

    Through brand strategy, I uncovered her core story: gifting comfort and connection. The identity grew from there, combining a warm, inviting logo with a clean design system. Colors, typography, and assets were chosen to reflect personal creativity with polish.

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    We ended up with a brand identity that feels handcrafted but elevated — one that Aisha can proudly use across packaging, social, and her growing product line.

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    ![Aisha Lagunju Brand Strategy & Design](https://www.twine.net/signin

    Crafting for a crafter means respecting the handmade spirit while adding clarity and direction — a balance that makes a lifestyle brand shine.