Available to hire
Hi, I’m Valerie Chew, a graphic designer specializing in branding and visual identity design, with experience developing cohesive brand systems across digital and print platforms.
I’m passionate about crafting refined, modern brand experiences with a strong focus on visual consistency, user experience, and storytelling. I’m experienced in translating brand values into impactful design solutions, and I’m increasingly interested in luxury and hospitality branding.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior Graphic Designer at FreshKon
May 1, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (HK, KR, CN) to deliver promotional campaigns across 3 major markets.
Senior Designer at FreshKon
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong’s website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Collaborate with HQ product teams on lens pattern design, contributing to the development of new colored lens series and product innovation. Handle POSM design for China market, adapting brand visuals to meet regional aesthetics and consumer behaviors. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong, ensuring timely delivery of creative assets across multiple time zones. Trusted by leadership to propose creative concepts and strategic design solutions for regional campaigns.
Owner / Freelance Graphic Designer at Self-Employed
April 30, 2023 - September 12, 2025Own business designing custom journals and social content that enhanced client brand storytelling. Provided graphic design services across branding, layout and visual communications for diverse clients.
Senior Graphic Designer at FreshKon
April 30, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (Hong Kong, Korea, China) to deliver promotional campaigns across 3 major markets.
Senior Designer at FreshKon
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong’s website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong to ensure timely asset delivery across time zones.
Self-Employed Graphic Designer at Own business
January 1, 2023 - September 12, 2025Designed custom journals and social content that enhanced client brand storytelling.
Senior Graphic Designer at FreshKon (Singapore HQ)
May 1, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (Hong Kong, Korea, China) to deliver promotional campaigns across three major markets.
Senior Designer at FreshKon (Singapore HQ)
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong's website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Collaborate with HQ product teams on lens pattern design, contributing to the development of new colored lens series and product innovation. Handle POSM design for China market, adapting brand visuals to regional aesthetics and consumer behaviors. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong, ensuring timely delivery of creative assets across time zones. Trusted to propose creative concepts and strategic design solutions for regional campaigns.
Branding Designer / Graphic Designer (Freelance) at Self-Employed
January 1, 2019 - December 31, 2023Developed marketing visuals aligned with brand identity and product positioning. Maintained consistent visual language across campaigns and platforms. Collaborated with teams to ensure brand alignment in campaign executions. Assisted in adapting visuals across multiple touchpoints while preserving brand integrity. Strengthened understanding of consumer-facing design and visual communication.
Freelance Graphic Designer at FreshKon (Oculus Pte Ltd)
May 1, 2023 - December 31, 2025Led branding and visual identity projects from concept to execution, including logo design, typography, and brand systems. Developed cohesive brand guidelines covering colour palettes, typography, imagery, and usage rules. Designed logo concepts and brand marks tailored to client positioning and target audience. Created brand applications across touchpoints, including social media, marketing materials, and digital platforms. Collaborated with clients to translate brand values and business goals into visual direction. Designed website layouts and UI concepts (e.g. in Figma), focusing on clarity, user experience, and visual hierarchy. Ensured consistency across all deliverables, aligning visuals with overall brand identity. Managed projects independently, maintaining timelines and delivering high-quality final assets.
Education
Bachelor’s Degree in Graphic Design (First-Class Honours, CGPA 3.73) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate (8As) at Pay Fong Middle School, Malacca
January 1, 2013 - January 1, 2018Bachelor’s Degree in Graphic Design (First-Class Honours) at UCSI University, Malaysia
January 1, 2019 - December 31, 2022UEC Certificate (8As) at Pay Fong Middle School, Malaysia
January 1, 2013 - December 31, 2018Bachelor’s Degree in Graphic Design (First-Class Honours) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate (8As) at Pay Fong Middle School, Malaysia
January 1, 2013 - January 1, 2018Bachelor’s Degree in Graphic Design (First-Class Honours, CGPA 3.73) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate at Pay Fong Middle School, Malacca
January 1, 2013 - January 1, 2018Qualifications
Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - January 1, 2022Copyrighted Intellectual Property Artwork
January 1, 2021 - January 1, 2021UEC Certificate (8As)
January 1, 2013 - January 1, 2018Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - September 12, 2025Selected Top 6 in Atmosphere Graduation Showcase (Branding Innovation)
January 1, 2022 - September 12, 2025Copyrighted Intellectual Property Artwork
January 1, 2021 - September 12, 2025Top 6 — UCSI Atmosphere Showcases (Branding Category)
January 1, 2022 - September 12, 2025Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - September 12, 2025Copyrighted Intellectual Property Artwork
January 1, 2021 - September 12, 2025Google UX Design Professional Certificate
January 11, 2030 - April 24, 2026Copyrighted Motion Graphic Project on SDGs (2022)
January 1, 2022 - December 31, 2022Copyrighted Intellectual Property Artwork (2021)
January 1, 2021 - December 31, 2021Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Retail, Education, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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