Available to hire
I’m a graphic designer with a strong foundation in visual design, layout, and branding, experienced in creating clean and engaging creatives across digital and print platforms. I thrive on collaborative storytelling, turning brand values into visually compelling work, and delivering high-quality design under tight deadlines. I enjoy exploring multiple creative directions and leveraging AI-assisted tools to boost efficiency while preserving premium aesthetics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Graphic Designer at FreshKon
May 1, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (HK, KR, CN) to deliver promotional campaigns across 3 major markets.
Senior Designer at FreshKon
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong’s website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Collaborate with HQ product teams on lens pattern design, contributing to the development of new colored lens series and product innovation. Handle POSM design for China market, adapting brand visuals to meet regional aesthetics and consumer behaviors. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong, ensuring timely delivery of creative assets across multiple time zones. Trusted by leadership to propose creative concepts and strategic design solutions for regional campaigns.
Owner / Freelance Graphic Designer at Self-Employed
April 30, 2023 - September 12, 2025Own business designing custom journals and social content that enhanced client brand storytelling. Provided graphic design services across branding, layout and visual communications for diverse clients.
Senior Graphic Designer at FreshKon
April 30, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (Hong Kong, Korea, China) to deliver promotional campaigns across 3 major markets.
Senior Designer at FreshKon
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong’s website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong to ensure timely asset delivery across time zones.
Self-Employed Graphic Designer at Own business
January 1, 2023 - September 12, 2025Designed custom journals and social content that enhanced client brand storytelling.
Senior Graphic Designer at FreshKon (Singapore HQ)
May 1, 2025 - September 12, 2025Led regional branding and design campaigns, contributing to a 25% increase in social media engagement. Collaborated with cross-cultural teams (Hong Kong, Korea, China) to deliver promotional campaigns across three major markets.
Senior Designer at FreshKon (Singapore HQ)
May 1, 2025 - PresentPromoted to Senior Designer for consistent high performance and ability to lead cross-border creative execution. Independently manage the full creative direction of FreshKon Hong Kong's website and social media, including monthly digital campaigns, landing pages, content visuals, and platform branding consistency. Collaborate with HQ product teams on lens pattern design, contributing to the development of new colored lens series and product innovation. Handle POSM design for China market, adapting brand visuals to regional aesthetics and consumer behaviors. Work closely with cross-functional marketing teams from China, Korea, and Hong Kong, ensuring timely delivery of creative assets across time zones. Trusted to propose creative concepts and strategic design solutions for regional campaigns.
Branding Designer / Graphic Designer (Freelance) at Self-Employed
January 1, 2019 - December 31, 2023Developed marketing visuals aligned with brand identity and product positioning. Maintained consistent visual language across campaigns and platforms. Collaborated with teams to ensure brand alignment in campaign executions. Assisted in adapting visuals across multiple touchpoints while preserving brand integrity. Strengthened understanding of consumer-facing design and visual communication.
Freelance Graphic Designer at FreshKon (Oculus Pte Ltd)
May 1, 2023 - December 31, 2025Led branding and visual identity projects from concept to execution, including logo design, typography, and brand systems. Developed cohesive brand guidelines covering colour palettes, typography, imagery, and usage rules. Designed logo concepts and brand marks tailored to client positioning and target audience. Created brand applications across touchpoints, including social media, marketing materials, and digital platforms. Collaborated with clients to translate brand values and business goals into visual direction. Designed website layouts and UI concepts (e.g. in Figma), focusing on clarity, user experience, and visual hierarchy. Ensured consistency across all deliverables, aligning visuals with overall brand identity. Managed projects independently, maintaining timelines and delivering high-quality final assets.
Brand Creative Designer at Hooga
January 1, 2026 - March 1, 2026Lead brand creative direction across digital and premium touchpoints for Hooga's lifestyle brand, ensuring visual consistency. Develop campaign key visuals, social assets, and branding materials aligned with seasonal launches. Collaborate with marketing and product teams to translate brand values into compelling visual storytelling. Utilize AI-assisted design tools and efficient production workflows to optimize output and reduce costs while preserving premium aesthetics. Drive visual cohesion across platforms to strengthen brand recognition and emotional connection with consumers.
Graphic Designer at FreshKon (Oculus Pte Ltd)
May 1, 2023 - December 1, 2025Produced marketing visuals across digital and print platforms (social media assets, brochures, promotional materials). Designed clean, engaging layouts aligned with brand identity and campaign objectives. Adapted creatives for multiple formats and platforms (web, ads, in-store) to ensure consistency. Collaborated with marketing teams to support campaign launches. Strengthened visual hierarchy, typography, and composition for clear communication. Delivered work under tight timelines and maintained brand consistency across outputs. Managed multiple projects simultaneously while ensuring quality and timely delivery.
Freelance Graphic Designer at Self-Employed (Singapore)
January 1, 2019 - January 1, 2023Created social media content, campaign visuals, and digital assets for various projects and clients. Designed engaging visuals for Instagram and online platforms with emphasis on clarity and visual appeal. Worked independently to manage projects, ensuring timely delivery and effective communication.
Education
Bachelor’s Degree in Graphic Design (First-Class Honours, CGPA 3.73) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate (8As) at Pay Fong Middle School, Malacca
January 1, 2013 - January 1, 2018Bachelor’s Degree in Graphic Design (First-Class Honours) at UCSI University, Malaysia
January 1, 2019 - December 31, 2022UEC Certificate (8As) at Pay Fong Middle School, Malaysia
January 1, 2013 - December 31, 2018Bachelor’s Degree in Graphic Design (First-Class Honours) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate (8As) at Pay Fong Middle School, Malaysia
January 1, 2013 - January 1, 2018Bachelor’s Degree in Graphic Design (First-Class Honours, CGPA 3.73) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate at Pay Fong Middle School, Malacca
January 1, 2013 - January 1, 2018Bachelor’s Degree in Graphic Design (First-Class Honours, CGPA 3.73) at UCSI University, Malaysia
January 1, 2019 - January 1, 2022UEC Certificate (8As) at Pay Fong Middle School, Malacca
January 1, 2013 - January 1, 2018Qualifications
Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - January 1, 2022Copyrighted Intellectual Property Artwork
January 1, 2021 - January 1, 2021UEC Certificate (8As)
January 1, 2013 - January 1, 2018Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - September 12, 2025Selected Top 6 in Atmosphere Graduation Showcase (Branding Innovation)
January 1, 2022 - September 12, 2025Copyrighted Intellectual Property Artwork
January 1, 2021 - September 12, 2025Top 6 — UCSI Atmosphere Showcases (Branding Category)
January 1, 2022 - September 12, 2025Copyrighted Motion Graphic Project on SDGs
January 1, 2022 - September 12, 2025Copyrighted Intellectual Property Artwork
January 1, 2021 - September 12, 2025Google UX Design Professional Certificate
January 11, 2030 - April 24, 2026Copyrighted Motion Graphic Project on SDGs (2022)
January 1, 2022 - December 31, 2022Copyrighted Intellectual Property Artwork (2021)
January 1, 2021 - December 31, 2021Google UX Design Professional Certificate
January 11, 2030 - May 31, 2026Artmosphere Branding Innovation — Top 6 (UCSI University)
January 11, 2030 - January 1, 2022Copyrighted Intellectual Property Artwork
January 1, 2021 - December 31, 2021Copyrighted Motion Graphics Project on SDGs
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Retail, Education, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Brand Designer
We have the best brand designer experts on Twine. Hire a brand designer today.