I’m a marketing professional with extensive experience in B2B SaaS, campaign marketing, demand generation, content marketing, and email marketing. I’ve led multi-channel campaigns across international markets, built strong partnerships with media vendors, and consistently delivered results that lowered CPL and improved lead-to-sale conversion. My strength lies in combining creative content with strategic execution, from writing and messaging to designing email sequences and content strategies that engage audiences and move them through the funnel. I’ve worked across SaaS, tech, and consulting, which allows me to adapt quickly to different industries and business goals. If you’re looking for someone who can shape your messaging, launch demand generation campaigns, craft impactful email marketing, or strengthen your content strategy, I bring both hands-on expertise and a results-driven approach.

Vasso Georgiou

I’m a marketing professional with extensive experience in B2B SaaS, campaign marketing, demand generation, content marketing, and email marketing. I’ve led multi-channel campaigns across international markets, built strong partnerships with media vendors, and consistently delivered results that lowered CPL and improved lead-to-sale conversion. My strength lies in combining creative content with strategic execution, from writing and messaging to designing email sequences and content strategies that engage audiences and move them through the funnel. I’ve worked across SaaS, tech, and consulting, which allows me to adapt quickly to different industries and business goals. If you’re looking for someone who can shape your messaging, launch demand generation campaigns, craft impactful email marketing, or strengthen your content strategy, I bring both hands-on expertise and a results-driven approach.

Available to hire

I’m a marketing professional with extensive experience in B2B SaaS, campaign marketing, demand generation, content marketing, and email marketing. I’ve led multi-channel campaigns across international markets, built strong partnerships with media vendors, and consistently delivered results that lowered CPL and improved lead-to-sale conversion.

My strength lies in combining creative content with strategic execution, from writing and messaging to designing email sequences and content strategies that engage audiences and move them through the funnel. I’ve worked across SaaS, tech, and consulting, which allows me to adapt quickly to different industries and business goals.

If you’re looking for someone who can shape your messaging, launch demand generation campaigns, craft impactful email marketing, or strengthen your content strategy, I bring both hands-on expertise and a results-driven approach.

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Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Senior Demand Generation & Campaign Marketing Manager at Storyblok
August 22, 2022 - March 3, 2025
Drove multi-channel marketing initiatives across Tier 1 regions, combining content creation, localisation, and campaign management. Owned lifecycle email flows, external placements, and sponsorship copy while leading integrated campaigns that scaled regional presence. Partnered with sales on ABM and market expansion, consistently improving engagement and conversion.
Content & Marketing Consultant (Freelance) at Self-Employed
October 1, 2021 - December 30, 2022
Developed blogs, articles, newsletters, white papers and website copy for clients; maintained brand voice across channels; advised on content strategy and broader marketing initiatives; recommended improvements to visibility, engagement, and brand positioning.
Content Marketing Lead at MTG (Marketing Town Group)
April 1, 2020 - October 1, 2021
Led content marketing and digital initiatives including website development, SEO optimization, social media strategy, paid advertising, and media outreach; developed landing pages and case studies; supported ABM initiatives and cross-functional collaboration with design, product, and sales teams.
Senior Marketing Manager at MTG (Marketing Town Group)
November 1, 2018 - March 31, 2020
Marketing Manager at MTG (Marketing Town Group)
October 10, 2016 - October 31, 2018
Marketing Executive at KSBC-Lanix
April 1, 2015 - September 30, 2016

Education

MA in Communications and International Marketing at University of Surrey
September 10, 2013 - September 5, 2014
BA English Language Studies at University of Central Lancashire
September 14, 2009 - May 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services