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I’m Victoria Maddi, Founder & Marketing Strategist at VIMA Digital — a Finnish boutique agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and Nordic calm. With 10+ years of experience in international marketing, export management and global advertising (Finland, EU, Asia, Russia), I specialize in SEO, AEO, GEO, content strategy and website creation. My work is rooted in behavioural psychology and conversion-driven copywriting: every project is built to increase trust, clarity and measurable results. Before founding VIMA Digital, I worked with global brands such as Volvo, Coca-Cola, McDonald’s, Nokian Tyres & Vianor across the Nordic markets. I bring that same strategic precision to small and medium-sized businesses — in a more agile, transparent and human way. If you need a partner who can turn complex marketing into clear, scalable actions, let’s build your brand’s “silent growth and strong visibility” together.…I’m Victoria Maddi, Founder & Marketing Strategist at VIMA Digital — a Finnish boutique agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and Nordic calm. With 10+ years of experience in international marketing, export management and global advertising (Finland, EU, Asia, Russia), I specialize in SEO, AEO, GEO, content strategy and website creation. My work is rooted in behavioural psychology and conversion-driven copywriting: every project is built to increase trust, clarity and measurable results. Before founding VIMA Digital, I worked with global brands such as Volvo, Coca-Cola, McDonald’s, Nokian Tyres & Vianor across the Nordic markets. I bring that same strategic precision to small and medium-sized businesses — in a more agile, transparent and human way. If you need a partner who can turn complex marketing into clear, scalable actions, let’s build your brand’s “silent growth and strong visibility” together.

Victoria Maddi

Brand Strategist, Marketing Strategist, Content Strategist, +7

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I’m Victoria Maddi, Founder & Marketing Strategist at VIMA Digital — a Finnish boutique agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and Nordic calm. With 10+ years of experience in international marketing, export management and global advertising (Finland, EU, Asia, Russia), I specialize in SEO, AEO, GEO, content strategy and website creation. My work is rooted in behavioural psychology and conversion-driven copywriting: every project is built to increase trust, clarity and measurable results. Before founding VIMA Digital, I worked with global brands such as Volvo, Coca-Cola, McDonald’s, Nokian Tyres & Vianor across the Nordic markets. I bring that same strategic precision to small and medium-sized businesses — in a more agile, transparent and human way. If you need a partner who can turn complex marketing into clear, scalable actions, let’s build your brand’s “silent growth and strong visibility” together.…I’m Victoria Maddi, Founder & Marketing Strategist at VIMA Digital — a Finnish boutique agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and Nordic calm. With 10+ years of experience in international marketing, export management and global advertising (Finland, EU, Asia, Russia), I specialize in SEO, AEO, GEO, content strategy and website creation. My work is rooted in behavioural psychology and conversion-driven copywriting: every project is built to increase trust, clarity and measurable results. Before founding VIMA Digital, I worked with global brands such as Volvo, Coca-Cola, McDonald’s, Nokian Tyres & Vianor across the Nordic markets. I bring that same strategic precision to small and medium-sized businesses — in a more agile, transparent and human way. If you need a partner who can turn complex marketing into clear, scalable actions, let’s build your brand’s “silent growth and strong visibility” together.

Available to hire

I’m Victoria Maddi, Founder & Marketing Strategist at VIMA Digital — a Finnish boutique agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and Nordic calm.

With 10+ years of experience in international marketing, export management and global advertising (Finland, EU, Asia, Russia), I specialize in SEO, AEO, GEO, content strategy and website creation. My work is rooted in behavioural psychology and conversion-driven copywriting: every project is built to increase trust, clarity and measurable results.

Before founding VIMA Digital, I worked with global brands such as Volvo, Coca-Cola, McDonald’s, Nokian Tyres & Vianor across the Nordic markets. I bring that same strategic precision to small and medium-sized businesses — in a more agile, transparent and human way.

If you need a partner who can turn complex marketing into clear, scalable actions, let’s build your brand’s “silent growth and strong visibility” together.

Skills

Experience Level

Expert

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Language

English

Fluent

Finnish

Fluent

Russian

Fluent

Work Experience

Founder & Marketing Strategist at VIMA DIGITAL

October 23, 2025 - Present

VIMA Digital is a Finnish marketing agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and aesthetics. My work includes: – Developing SEO, AEO and GEO strategies for clients in Finland and abroad. – Building content and brand communication that drive trust and measurable results. – Creating data-driven campaigns, websites and digital concepts. – Conducting market research and offering strategic marketing consulting. At the heart of VIMA Digital is a belief in silent growth – strong visibility: growth built through clarity, focus and authenticity.

Digital Marketer (PCT, Nordics) at Nokian Tyres plc

January 13, 2025 - June 13, 2025

Nokian Tyres plc is the world’s northernmost tire manufacturer, producing safe and sustainable tires designed to perform in all conditions. The company is a market leader in premium tires in the Nordic countries, with core markets also in North America and Central Europe. Nokian Tyres is listed on Nasdaq Helsinki. My main responsibilities: - Assisting with ongoing marketing campaigns; - Collecting and analyzing customer behavior metrics, such as web traffic and search rankings; - Monitoring metrics to evaluate trends and assess SEO performance; - Implementing keywords for SEO; - Developing optimization strategies to improve search rankings; - Managing the company’s online marketing presence, including social media platforms; - Tracking website traffic and sales metrics to identify trends and opportunities.

Export Manager at Kalaneuvos Oy

February 10, 2014 - January 31, 2024

Kalaneuvos Oy has operated in the fish industry since 1975 and at the moment it is one of the biggest operators in Finnish and Swedish market. My main tasks in the company were: export sales developing, control and administration, new customer acquisition in different markets (e.g. China, Singapore, Hong Kong, Japan, EU etc.) and increasing the brand awareness there. Also I was responsible for some financial operations and cooperation with Food Safety Authorities of different countries (e.g. Ruokavirasto, GAQSIQ, FDA). I started my career in the company in 2014 and it’s export volume was about 4% from the whole company turnover. In 2017 it was about 20% already and company got an Export Award 2017 among all the companies of the county (Pirkanmaa).

Key Account Manager / Executive Manager at Leo Burnett LLC

June 1, 2009 - June 30, 2010

Leo Burnett is one of the most awarded creative communications companies in the world, creating work for some of the world's most valuable brands. I used to organise and run different advertising campaigns; communicate with the clients and make some financial operations.

Account Manager at Young & Rubicam Group

March 2, 2009 - May 29, 2009

Young & Rubicam Group is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. The main of my tasks were to make market researches and to analyze them.

Key Account Manager / Executive Manager at Leo Burnett LLC

June 1, 2010 - June 30, 2011

Education

Master of Marketing at International Institute of Advertising

September 1, 2006 - June 30, 2011

International Institute of Advertising (IIA) is a privately owned, non-commercial institution, a member of International Advertising Association (IAA, USA). The studying program was a strong combination of learning marketing, advertising and management. During my study I have participated into different international advertising festivals (e.g. Red Apple, Cannes Lions International Festival of Creativity). Approved for Advertising Association (IAA) membership (New York, USA).

International Trade Training Program at The Summer University of Tampere

September 2, 2013 - January 31, 2014

The program I studied was created for people, interested in international business between Finland and other countries. The main contents was about export/ import processes, characteristics of different countries, logistics, sales culture etc.

Vocational Qualification, Sales at SASKY Municipal Education and Training Consortium

January 7, 2015 - March 31, 2016

SASKY Municipal Education and Training Consortium provides VET of nearly all fields around Finland. Training course provides a vocational qualification in Sales. The main contents: - Sales process preparation; - Sales implementation; - Marketing measures implementation.

Further Vocational Qualification, eCommerce & Digital Marketing at Tredu Tampereen seudun ammattiopisto

November 4, 2024 - June 13, 2025

Training program designed to build expertise in business, e-commerce, and marketing communications. This program deepens my knowledge of communication tools, enhances digital marketing skills, and develops competencies in managing sustainable e-commerce. Key areas of focus include marketing, online retail, and media industry tools and methods, with a strong emphasis on sustainability across various business operations and fields. Study modules: - Office 365 cloud services and web-based applications; - Organizational principles; - Organizational communications; - Corporate social responsibility and fundamentals of climate change; - Customer experience development and service design; - Planning, executing, and analyzing marketing communications assignments; - Responsible marketing; - Business competence vocational qualification; - Online services design and implementation; - E-commerce design and updates; - InDesign and Photoshop in e-commerce design.

Managing Customer Relationships and Services at University of Jyväskylä, Open University studies

September 2, 2024 - January 13, 2025

I have successfully completed the 'Managing Customer Relationships and Services' course, which deepened my expertise in service marketing and relationship management. Through this course, I gained a strong understanding of service and relationship-based business approaches, the role of service logic in business, and the significance of services in customer value creation. Additionally, I developed skills in utilizing customer data for relationship management, analyzing service quality factors, and formulating and communicating value propositions in customer interactions. This knowledge strengthens my ability to develop customer relationships, enhance service experiences, and drive business success through a customer-focused approach.