Victoria Maddi

VIMA Digital is a Finnish marketing agency focused on sustainable digital growth. I help brands strengthen their online visibility by combining strategy, data and aesthetics. My work includes: – Developing SEO, AEO and GEO strategies for clients in Finland and abroad. – Building content and brand communication that drive trust and measurable results. – Creating data-driven campaigns, websites and digital concepts. – Conducting market research and offering strategic marketing consulting. At the heart of VIMA Digital is a belief in silent growth – strong visibility: growth built through clarity, focus and authenticity.

Nokian Tyres plc is the world’s northernmost tire manufacturer, producing safe and sustainable tires designed to perform in all conditions. The company is a market leader in premium tires in the Nordic countries, with core markets also in North America and Central Europe. Nokian Tyres is listed on Nasdaq Helsinki. My main responsibilities: - Assisting with ongoing marketing campaigns; - Collecting and analyzing customer behavior metrics, such as web traffic and search rankings; - Monitoring metrics to evaluate trends and assess SEO performance; - Implementing keywords for SEO; - Developing optimization strategies to improve search rankings; - Managing the company’s online marketing presence, including social media platforms; - Tracking website traffic and sales metrics to identify trends and opportunities.

Kalaneuvos Oy has operated in the fish industry since 1975 and at the moment it is one of the biggest operators in Finnish and Swedish market. My main tasks in the company were: export sales developing, control and administration, new customer acquisition in different markets (e.g. China, Singapore, Hong Kong, Japan, EU etc.) and increasing the brand awareness there. Also I was responsible for some financial operations and cooperation with Food Safety Authorities of different countries (e.g. Ruokavirasto, GAQSIQ, FDA). I started my career in the company in 2014 and it’s export volume was about 4% from the whole company turnover. In 2017 it was about 20% already and company got an Export Award 2017 among all the companies of the county (Pirkanmaa).