I'm Victor Lee Hernandez, a senior graphic designer with 10+ years of experience delivering innovative visual solutions across motion graphics, UI design, and brand development. I excel at turning complex ideas into clear, engaging visuals that drive measurable results. I thrive in collaborative environments and love applying cutting-edge design technologies to create cohesive brand experiences across digital and print media.

Victor Lee Hernandez

I'm Victor Lee Hernandez, a senior graphic designer with 10+ years of experience delivering innovative visual solutions across motion graphics, UI design, and brand development. I excel at turning complex ideas into clear, engaging visuals that drive measurable results. I thrive in collaborative environments and love applying cutting-edge design technologies to create cohesive brand experiences across digital and print media.

Available to hire

I’m Victor Lee Hernandez, a senior graphic designer with 10+ years of experience delivering innovative visual solutions across motion graphics, UI design, and brand development. I excel at turning complex ideas into clear, engaging visuals that drive measurable results.

I thrive in collaborative environments and love applying cutting-edge design technologies to create cohesive brand experiences across digital and print media.

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Experience Level

Language

English
Fluent

Work Experience

Graphic Designer / Motion Designer at USAA
March 1, 2025 - August 5, 2025
Designed and presented digital and motion graphics for high-level presentations and campaigns directed at executives and board members, ensuring visually impactful and cohesive messaging. Created diverse digital and print assets that enhanced member engagement by 15% through strategic storytelling. Collaborated with cross-functional teams to maintain brand consistency and compelling content across platforms. Led design projects independently from concept to completion, delivering over 100 projects annually on time. Utilized Adobe Creative Suite extensively to produce high-quality visuals aligned with USAA branding. Participated in strategic brainstorming providing creative solutions that improved project outcomes and aligned with business goals.
Motion Designer / Graphic Designer / Illustrator / UI Designer / Website Administrator / Video Editor / Social Media Designer at Cuellar & Associates LLC
June 1, 2023 - August 5, 2025
Developed and presented digital and motion graphics for presentations and campaigns to CEO and board. Managed website, branding, stationery, office displays, photography, animations, and audio/video content for ads, podcasts, and social media. Increased brand recognition by 20% through new branding guidelines and organizational charts. Implemented automated emailing systems resulting in a 25% increase in email open rates and boosted productivity by 5%. Increased user engagement with video templates and interactive mascots. Expanded brand reach via curated video displays in Texas offices. Enhanced website traffic by 25%, streamlined company processes by 35%, and grew engagement by 30% through multimedia content. Edited podcast audio and maintained a personal resource library saving the company $120,000.
Branding Graphic Designer / Print Designer / Branding Specialist at E Jake Realty
December 1, 2023 - August 5, 2025
Provided full-service real estate brokerage design support specializing in residential property sales throughout Massachusetts, contributing to company branding and communications from 2018 to 2023.
Illustrator / Graphic Designer at Elevated Media Co.
December 1, 2019 - August 5, 2025
Created mascot, logo, and NFT-ready illustrations for a hip-hop group to enhance their brand identity across media platforms. Developed merchandise branding and digital art expansions.
Illustrator / Graphic Designer / Brand Identity Developer at Kay Uppal's Ventures
April 1, 2024 - August 5, 2025
Created visual branding and custom designs for multiple food and beverage businesses, including logos, packaging, and window advertisements to develop fun and vibrant brand identities.
Graphic Designer / Motion Designer at USAA
March 31, 2025 - August 24, 2025
Designed and presented digital and motion graphics for high-level presentations and campaigns to executives and board members, ensuring impactful messaging. Created digital and print assets that increased member engagement by 15%. Collaborated with marketing, communications, and sales teams to maintain brand consistency across platforms. Developed training materials that supported onboarding of over 500 employees. Managed projects from concept to completion with timely delivery of over 100 projects annually using Adobe Creative Suite.
Motion Designer / Graphic Designer / Illustrator / UI Designer / Website Administrator / Video Editor / Social Media Designer at Cuellar & Associates LLC
June 30, 2023 - August 24, 2025
Created digital and motion graphics for presentations and campaigns presented to CEO and board. Managed website, branding, office displays, photography, animations, audio/video for ads and social media. Increased brand recognition by 20%, email open rates by 25%, and productivity by 5%. Enhanced engagement with new video templates and animated mascots. Developed website templates boosting traffic by 25%. Streamlined company processes by 35% with stationery and document templates. Created and cataloged a personal resource library saving company $120,000.
Branding Graphic Designer / Print Designer / Branding Specialist at E Jake Realty
December 31, 2023 - August 24, 2025
Served as graphic designer and branding specialist for a full-service real estate brokerage in Massachusetts, supporting residential property sales with branded marketing materials and visual identity development.
Illustrator / Graphic Designer at Elevated Media Co.
December 31, 2019 - August 24, 2025
Created mascot, logo, and NFT-ready illustrations to enhance brand identity for a hip-hop group expanding into art media, supporting merchandise and media campaigns.
Illustrator / Graphic Designer / Brand Identity Developer at Kay Uppal's Ventures
April 30, 2024 - August 24, 2025
Developed visual branding and logos for three businesses: Pete's Restaurant & Brewhouse (beer tap logos), West Coast Sourdough (sandwich wrap designs), and Roostr Yard (branding and window advertisements), focusing on enhancing customer experience and brand recognition.
Brand Designer / Album Art Director at WE ARE ENT
December 31, 2019 - August 24, 2025
Conceptualized and executed signature logo designs and album artwork for Boston-based hip-hop collective Mass Aysteria. Developed adaptable brand assets across streaming platforms, merchandise, and promotional materials. Collaborated directly with artists to represent their unique musical style visually.
Logo Designer / Marketing Designer at 617 Defense
December 31, 2019 - August 24, 2025
Designed six logo variations blending regional New England focus with NAAGA brand identity, created marketing designs supporting outreach and promotion, and developed scalable branding assets for use across digital and print media.
Animator / Effects / Video Editor / UI Designer at PUZZLE the Brand
January 31, 2024 - August 24, 2025
Produced and animated promotional videos for gaming and music campaigns, developed responsive UI designs for website and interactive gaming experiences, and provided branding services to maintain consistent brand identity across platforms.
Video Editor / Motion Graphics Designer at Eminent Proclivity Promotions
April 30, 2025 - August 24, 2025
Edited and designed motion graphics for promotional videos in the heavy metal music industry. Created immersive visuals transforming urban landscapes to cinematic realms, aligned with the genre’s energy. Developed event promotions that reinforced brand identity and engaged audiences.
Graphic Designer at King's Gambit
May 31, 2025 - August 24, 2025
Designed monochrome gothic-style undead skeleton king t-shirt artwork for hardcore music merchandise, combining band symbolism with haunting visual aesthetics for print on white shirts.
Graphic Designer / Motion Designer at USAA
March 1, 2025 - August 24, 2025
Designed and presented digital and motion graphics for high-level presentations and campaigns targeting executives and board members, ensuring impactful and cohesive messaging. Created diverse digital and print assets that increased member engagement by 15%. Collaborated with marketing, communications, and sales teams to maintain brand consistency across platforms. Designed training room posters and onboarding materials for over 500 new employees. Managed design projects from concept to completion, delivering over 100 projects annually on time. Utilized Adobe Creative Suite to produce visuals aligned with USAA branding. Contributed creative solutions during strategic brainstorming to enhance project outcomes.
Motion Designer / Graphic Designer / Illustrator at Cuellar & Associates LLC
June 1, 2023 - August 24, 2025
Created and presented digital and motion graphics for CEO and board presentations and campaigns. Managed website, branding, stationery, and office displays. Produced photography, animations, as well as audio and video for ads, podcasts, and social media. Boosted brand recognition by 20% with new guidelines and charts. Developed automated email campaigns increasing open rates by 25%. Enhanced user engagement using video templates and animated mascots. Expanded brand reach via video displays across Texas offices. Improved company processes with stationery and document templates. Increased social media engagement through motion graphics and audio content. Built a personal resource library saving the company $120,000.
Animator / Effects / Video Editor / UI Designer at PUZZLE the Brand
January 1, 2024 - August 24, 2025
Designed, animated, and audio-produced promotional videos for gaming and music campaigns. Developed responsive UI designs for the company website and interactive gaming experiences. Provided visual identity and branding services, creating style guides and ensuring brand consistency across digital and promotional materials.
Video Editor / Motion Graphics Designer at Eminent Proclivity Promotions
April 1, 2025 - August 24, 2025
Edited and created motion graphics for promotional videos in the heavy metal music industry. Developed immersive visuals transforming urban landscapes into cinematic realms that aligned with the metal scene's raw energy. Crafted dynamic event promotions that reinforced brand identity and engaged audiences through storytelling and visual artistry.
Graphic Designer / Motion Designer at USAA
March 1, 2025 - September 6, 2025
Designed and presented digital and motion graphics for high-level presentations and campaigns to executives and the board; produced assets that increased member engagement through strategic storytelling; collaborated with marketing, communications, and sales to ensure brand consistency; developed training room posters and onboarding materials for 500+ employees; applied HTML5, CSS3, and JavaScript for interactive digital materials; led 100+ projects annually using Adobe Creative Suite.
Motion Designer / Graphic Designer / Illustrator / UI Designer / Web Admin / Video Editor / Social Media Designer at Cuellar & Associates LLC
June 1, 2023 - September 6, 2025
Presented digital and motion graphics to CEO/board; managed website, branding, stationery, and office displays; produced photography, animations, audio/video for ads and social media; improved brand recognition with new guidelines and organizational charts; developed automated emailing systems to boost engagement; designed website templates and interactive features using HTML5/CSS3/JavaScript; streamlined processes with templates and improved lead generation.
UI / Graphic Designer (Contract) at HACU
December 1, 2023 - September 6, 2025
Collaborated with cross-functional teams to enhance user experience and communicate HACU’s mission; produced graphic design elements and illustration assets for online modules; contributed to the organization’s visual identity and digital presence.
Animator / Effects / Video Editor / UI Designer at PUZZLE the Brand
January 1, 2024 - September 6, 2025
Stitched, designed, audio produced, and animated promotional videos for gaming and music campaigns; developed responsive UI designs and intuitive web interfaces for interactive experiences; delivered branding including style guides and promotional materials to ensure cohesive identity across platforms.
Illustrator / Illustrator / Graphic Designer at Power House Movement LLC
December 1, 2021 - September 6, 2025
Created artwork for packaging, album art, logos, clothing, promotional materials, and social media content; directed and storyboarded animated music videos; designed album booklets and covers; produced merchandise graphics and promo campaigns to support label releases and brand presence across campaigns.
Illustrator / Graphic Designer / Brand Identity Developer at Kay Uppal's Ventures
April 1, 2024 - September 6, 2025
Designed visual branding for multiple businesses, including logos for beer taps, custom packaging, and branding collateral; developed cohesive branding to enhance customer experience; managed domain setup and ongoing online presence.
Illustrator / Graphic Designer / Animator at Pixelkeet
September 1, 2019 - September 6, 2025
Contract artist collaborating remotely on logo designs, character illustrations, UI assets, web graphics, and apparel designs; provided flexible support across client branding campaigns.
Graphic Designer / Print Designer / Branding Specialist at E-Jake Realty
December 1, 2023 - September 6, 2025
Designed branding, print, and digital materials for residential property marketing; supported creative for property campaigns; strengthened brand presence in the Massachusetts real estate market.
Graphic Designer / Illustrator / Web Designer at KG Marketing & Bag Co. Inc.
January 1, 2025 - September 6, 2025
Designed and developed Squarespace website with custom graphics; created packaging artwork and branding for food safety products; produced marketing collateral, digital ads, and social media content; delivered logo design, brand guidelines, and online domain management.
Logo Designer / Marketing Designer at 5 Borough Safety
December 1, 2018 - September 6, 2025
Designed versatile logo featuring hard hat and NYC boroughs map; produced web assets, flyers, business cards, and letterhead to strengthen brand identity for a safety training company.
Logo Designer / Marketing Designer at 617 Defense
December 1, 2019 - September 6, 2025
Designed multiple logo variations incorporating NAAGA identity with a New England focus; created marketing materials for outreach and developed scalable assets for web, merchandise, and events.
Logo Designer at Morning Glory Café
December 1, 2015 - September 6, 2025
Modernized the café’s logo to reflect an organic, vegetarian-friendly identity; refreshed the brand’s visual system to improve visibility.
Graphic Designer / Print Designer at E-Jake Realty
December 1, 2023 - September 6, 2025
Branding and print/digital materials for property marketing and campaigns; supported residential real estate branding across campaigns.
Graphic Designer / Motion Designer at USAA
March 1, 2025 - September 6, 2025
Designed and presented digital and motion graphics for high-level presentations and campaigns to executives and the board, ensuring visually impactful messaging. Created digital and print assets that increased member engagement by 15% through strategic visual storytelling. Collaborated with cross-functional teams to ensure brand consistency; designed training room posters and materials supporting onboarding of 500+ employees. Implemented interactive digital materials using HTML5, CSS3, and JavaScript to enhance learning experiences and asset compatibility. Led projects from concept to completion, delivering 100+ projects annually.
Motion Designer / Graphic Designer / Illustrator / UI Designer / Web Admin / Video Editor / Social Media Designer at Cuellar & Associates LLC
June 1, 2023 - September 6, 2025
Served as digital and motion graphics designer, presenting to CEO and board; managed website, branding, stationery, office displays, photography, animations, audio/video for ads and podcasts; enhanced brand recognition by 20% through new guidelines; developed automated emailing systems increasing open rates by 25% and improving lead productivity by 5%; improved user engagement through video templates and interactive mascots; increased website traffic by 25% and improved UX by designing templates and interactive features; streamlined processes with stationery and document templates; expanded brand reach with video and social media campaigns; edited audio content for promotion.
UI / Graphic Designer (Contract) at Hispanic Association of Colleges and Universities (HACU)
December 1, 2023 - September 6, 2025
Collaborated with cross-functional teams to enhance user experience and communicate HACU’s mission; produced graphic design elements and illustration assets for online modules; contributed to HACU’s visual identity and digital presence through design support.
Graphic Designer / Print Designer / Branding Specialist at E-Jake Realty
December 1, 2023 - September 6, 2025
Designed branding, print, and digital materials for residential property marketing campaigns; provided creative support for marketing initiatives; strengthened brand presence across the Massachusetts real estate market.

Education

Animation at San Antonio College
January 1, 2005 - December 31, 2008
Graphic Design at San Antonio College
January 1, 2005 - December 31, 2008
Certificate Graphic Design at San Antonio College
January 1, 2005 - December 31, 2008
Game Design at Northwest Vista College
January 1, 2020 - August 5, 2025
Animation at San Antonio College
January 1, 2005 - January 1, 2008
Graphic Design at San Antonio College
January 1, 2005 - January 1, 2008
Certificate Graphic Design at San Antonio College
January 1, 2005 - January 1, 2008
Game Design at Northwest Vista College
January 1, 2020 - August 24, 2025
Animation at San Antonio College
January 1, 2005 - January 1, 2008
Graphic Design at San Antonio College
January 1, 2005 - January 1, 2008
Certificate Graphic Design at San Antonio College
January 1, 2005 - January 1, 2008
Major in Game Design at Northwest Vista College
January 1, 2020 - January 1, 2022
Major in Animation & Graphic Design at San Antonio College
January 1, 2006 - January 1, 2008
Game Design at Northwest Vista College
January 1, 2020 - September 6, 2025
Animation at San Antonio College
January 11, 2030 - September 6, 2025
Graphic Design at San Antonio College
January 11, 2030 - September 6, 2025
Graphic Design Certificate at San Antonio College
January 11, 2030 - September 6, 2025
Game Design at Northwest Vista College
January 1, 2020 - September 6, 2025
Animation at San Antonio College
January 11, 2030 - September 6, 2025
Graphic Design Certificate at San Antonio College
January 11, 2030 - September 6, 2025

Qualifications

Certificate Graphic Design
January 1, 2005 - January 1, 2008
Certificate Graphic Design
January 1, 2005 - January 1, 2008
Certificate in Graphic Design
January 11, 2030 - August 24, 2025
Graphic Design Certificate
January 11, 2030 - September 6, 2025
Graphic Design Certificate
January 11, 2030 - September 6, 2025

Industry Experience

Gaming, Computers & Electronics, Other, Financial Services, Media & Entertainment, Real Estate & Construction, Professional Services, Education
    uniE621 Clothing Design ASGUARD503
    Shirt designs, logo designs, and sports apparel designs. illustrator branding designer clothingdesigner logo
    uniE608 Simulated Sun Music video. (Work in progress)
    A music video, currently work in progress for the band Simulated Sun out of Los Angeles. video animator director videoeditor writer storyboardartist
    uniE621 Pete's Brew House, Beer Tap Logos
    I created a variety of beer tap logos for each new flavor of draft beer for Pete's Restaurant & Brewhouse Franchise. logo branding graphicdesigner illustrator
    uniE621 Packaging Design & Illustration, Mally Sleigh it Makeup
    Illustrations/ Designs for Mally Beauty Products. Carton artwork, part of a holiday limited edition collection for Ulta. branding graphicdesigner illustrator packagedesign portrait cartoon
    uniE621 Fashion illustration & Pamphlet design, Ms FitforSociety
    Created fashion illustrations used as promotional material and examples of exercise poses. branding graphicdesigner illustrator pamphletdesign promotionalart fashionillustration
    uniE621 Barcotics - E Jake of Powerhouse Movement,
    Created Album/Poster/CD design as well as logo/apparel designs and finally a music video for the song Barcotics For 2017 album Barcotics by E Jake. logo branding graphicdesigner animator illustrator portrait avatar
    uniE621 Kings Gambit, Card Design & Poster art
    Created Card and poster designs for the band Kings Gambit. logo branding graphicdesigner illustrator businesscard poster