Vadrine Boullé

Designed and led go-to-market and ongoing full-funnel strategies for a fast-growing US health and wellness e-commerce brand across websites (Shopify), email marketing (Klaviyo), content creation, social media, paid media (Meta, TikTok, Google Ads), influencer management, affiliate programs, PR and events. Managed project execution and communications across internal marketing teams and external partners including agencies, freelancers, influencers and company investors. Worked closely with marketing teams to develop and implement test- and-learn campaigns for new audience groups, product launches, events and innovation. Tracked KPIs and budgets for key performance analytics, including creating reports for executive leadership and company investors. Built cohesive marketing workflows and operating systems to facilitate cross-team communication, productivity and organization.

Shaped early-stage marketing and social media campaigns for an online membership community based in Amsterdam. Provided strategic input on messaging, content planning, and audience engagement to support a meaningful, mission-driven membership launch.

Managed digital marketing strategy for an international lifestyle influencer to increase brand visibility and optimize lead generation for digital products and lifestyle coaching services. Developed a comprehensive personal brand website with integrated sales pages, lead captures, and digital product funnels. Managed email marketing automations and nurture sequences to drive engagement and conversions.