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Hi, I’m Vadrine Boullé, a dynamic B2C Marketing Manager with eight years of experience designing marketing strategy, driving customer acquisition, and building brands across lifestyle, wellness, e-commerce, and service-based brands. I’m proactive, innovative and data-driven, with a proven track record of delivering impactful digital campaigns, as well as managing people and complex projects with clarity and focus.…Hi, I’m Vadrine Boullé, a dynamic B2C Marketing Manager with eight years of experience designing marketing strategy, driving customer acquisition, and building brands across lifestyle, wellness, e-commerce, and service-based brands. I’m proactive, innovative and data-driven, with a proven track record of delivering impactful digital campaigns, as well as managing people and complex projects with clarity and focus.

Vadrine Boullé

Marketing Strategist, Content Strategist, Social Media Manager, +3

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Hi, I’m Vadrine Boullé, a dynamic B2C Marketing Manager with eight years of experience designing marketing strategy, driving customer acquisition, and building brands across lifestyle, wellness, e-commerce, and service-based brands. I’m proactive, innovative and data-driven, with a proven track record of delivering impactful digital campaigns, as well as managing people and complex projects with clarity and focus.…Hi, I’m Vadrine Boullé, a dynamic B2C Marketing Manager with eight years of experience designing marketing strategy, driving customer acquisition, and building brands across lifestyle, wellness, e-commerce, and service-based brands. I’m proactive, innovative and data-driven, with a proven track record of delivering impactful digital campaigns, as well as managing people and complex projects with clarity and focus.

Available to hire

Hi, I’m Vadrine Boullé, a dynamic B2C Marketing Manager with eight years of experience designing marketing strategy, driving customer acquisition, and building brands across lifestyle, wellness, e-commerce, and service-based brands.

I’m proactive, innovative and data-driven, with a proven track record of delivering impactful digital campaigns, as well as managing people and complex projects with clarity and focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Dutch

Beginner

Work Experience

Marketing Manager at Living Beyond Medicine LLC

August 1, 2025 - October 20, 2025

Designed and led go-to-market and ongoing full-funnel strategies for a fast-growing US health and wellness e-commerce brand across websites (Shopify), email marketing (Klaviyo), content creation, social media, paid media (Meta, TikTok, Google Ads), influencer management, affiliate programs, PR and events. Managed project execution and communications across internal marketing teams and external partners including agencies, freelancers, influencers and company investors. Worked closely with marketing teams to develop and implement test- and-learn campaigns for new audience groups, product launches, events and innovation. Tracked KPIs and budgets for key performance analytics, including creating reports for executive leadership and company investors. Built cohesive marketing workflows and operating systems to facilitate cross-team communication, productivity and organization.

Marketing Strategy Consultant at House of Peregrine

September 1, 2024 - October 20, 2025

Shaped early-stage marketing and social media campaigns for an online membership community based in Amsterdam. Provided strategic input on messaging, content planning, and audience engagement to support a meaningful, mission-driven membership launch.

Digital Marketing Manager at Leanne Melody Online

January 1, 2023 - October 20, 2025

Managed digital marketing strategy for an international lifestyle influencer to increase brand visibility and optimize lead generation for digital products and lifestyle coaching services. Developed a comprehensive personal brand website with integrated sales pages, lead captures, and digital product funnels. Managed email marketing automations and nurture sequences to drive engagement and conversions.

Marketing Manager at Kristine Fernandez

January 1, 2022 - October 20, 2025

Managed digital marketing strategy for an international lifestyle and fashion influencer to increase brand visibility and optimize lead generation for digital products and fashion coaching services. Implemented TikTok initiatives that grew brand presence and engagement, developed digital products, online courses and webinars to engage community and drive conversions. Created full-funnel strategy including a high-converting personal brand website with automated email sequences.

Digital Marketing Manager at Amplify DEI Summit

September 1, 2020 - October 20, 2025

Developed lead generation strategies and content marketing campaigns for the second online summit edition, including crafting messaging, optimizing email automations, and engaging content for social media and paid media to maximize registrations.

Content Manager & Web Strategist at AnnaEverywhere.com

January 1, 2019 - October 20, 2025

Managed the blog and Pinterest content strategy for a travel and lifestyle brand with over 1 million monthly views. Analyzed Google Trends for ideas, performed SEO analysis, wrote articles, and ensured WordPress optimization.

Digital Business Coach & Consultant at Vadrine Boullé Consulting

January 1, 2018 - Present

Provided coaching and consulting to 100+ freelancers and service-based agencies, advising on business development, client acquisition, marketing strategy, funnels, content, and audience engagement to attract and retain high-quality clients. Delivered digital webinars, 1:1 sessions, and group coaching programs, blending strategic insight with an entrepreneurial mindset and hands-on implementation. Hosted a successful luxury business retreat in the Seychelles, curating immersive experiences to help service-based entrepreneurs and agency owners develop strategies and actionable growth plans.