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Hi, I’m Vaidika Jaiswal, a Digital Marketing professional with experience in social media strategy, email marketing, CRM segmentation, campaign analytics, and content creation. I plan content calendars, build lifecycle email campaigns, analyze performance with Google Analytics 4, and create marketing assets across Instagram, LinkedIn, Facebook, and email channels. I have a strong background in Klaviyo, Mailchimp, Meta Ads Manager, Canva, A/B testing, UTM tracking, SEO, and stakeholder-facing campaign reporting.…Hi, I’m Vaidika Jaiswal, a Digital Marketing professional with experience in social media strategy, email marketing, CRM segmentation, campaign analytics, and content creation. I plan content calendars, build lifecycle email campaigns, analyze performance with Google Analytics 4, and create marketing assets across Instagram, LinkedIn, Facebook, and email channels. I have a strong background in Klaviyo, Mailchimp, Meta Ads Manager, Canva, A/B testing, UTM tracking, SEO, and stakeholder-facing campaign reporting.

Vaidika Jaiswal

Content Strategist, Social Media Manager, Marketing Strategist, +3

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Hi, I’m Vaidika Jaiswal, a Digital Marketing professional with experience in social media strategy, email marketing, CRM segmentation, campaign analytics, and content creation. I plan content calendars, build lifecycle email campaigns, analyze performance with Google Analytics 4, and create marketing assets across Instagram, LinkedIn, Facebook, and email channels. I have a strong background in Klaviyo, Mailchimp, Meta Ads Manager, Canva, A/B testing, UTM tracking, SEO, and stakeholder-facing campaign reporting.…Hi, I’m Vaidika Jaiswal, a Digital Marketing professional with experience in social media strategy, email marketing, CRM segmentation, campaign analytics, and content creation. I plan content calendars, build lifecycle email campaigns, analyze performance with Google Analytics 4, and create marketing assets across Instagram, LinkedIn, Facebook, and email channels. I have a strong background in Klaviyo, Mailchimp, Meta Ads Manager, Canva, A/B testing, UTM tracking, SEO, and stakeholder-facing campaign reporting.

Available to hire

Hi, I’m Vaidika Jaiswal, a Digital Marketing professional with experience in social media strategy, email marketing, CRM segmentation, campaign analytics, and content creation. I plan content calendars, build lifecycle email campaigns, analyze performance with Google Analytics 4, and create marketing assets across Instagram, LinkedIn, Facebook, and email channels.

I have a strong background in Klaviyo, Mailchimp, Meta Ads Manager, Canva, A/B testing, UTM tracking, SEO, and stakeholder-facing campaign reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

International Student Content Ambassador at University of Bristol

December 1, 2024 - July 1, 2025

Created digital content and hosted Q&A sessions to share authentic insights and engage prospective students. Coordinated cross-channel messaging and supported university communications to maintain consistent branding and messaging.

Digital Marketing Executive at Astro Lok

May 1, 2022 - June 1, 2024

Built email campaign flows and executed CRM segmentation to improve audience relevance using Mailchimp concepts. Ran A/B tests and tracked attribution with UTM tracking and Google Analytics to optimize campaigns. Managed channel-specific content calendars for Instagram, LinkedIn, and Facebook and enforced content calendar governance. Activated community engagement through live Q&A moderation and targeted activation tactics. Produced video and written assets and coordinated multi-channel delivery across client accounts.

Research Fellow at Circle Interactive, University of Bristol

May 1, 2025 - August 1, 2025

Conducted market, competitor, and CRM gap analysis to identify high-opportunity customer segments and improve lifecycle marketing recommendations. Analyzed audience behavior, product positioning, and customer journey gaps to develop targeted messaging recommendations for acquisition and retention workflows. Translated research findings into stakeholder-ready reports, supporting product roadmap discussions, campaign prioritization, and go-to-market planning. Presented concise recommendations on conversion funnel improvement, lifecycle communication, and positioning strategy to guide marketing decisions.

Digital Marketing Executive at Asttrolok

May 1, 2022 - June 1, 2024

Built email campaign flows and CRM segmentation workflows using Mailchimp and Klaviyo concepts to improve audience relevance and lead nurturing. Managed social media content calendars across Instagram, LinkedIn, and Facebook, producing copy, video assets, and Canva creatives for client campaigns. Tracked campaign performance using Google Analytics, UTM tags, open rates, CTR, and engagement metrics to recommend iterative campaign optimizations. Executed SEO, SMO, community engagement, and live campaign activities to improve organic reach and support multi-channel brand visibility. Created campaign reports summarizing channel performance, engagement trends, and content recommendations for client and internal review.

Digital Marketing Manager at ACV Incorporation

June 1, 2023 - August 1, 2023

Executed Instagram, LinkedIn, and Facebook campaigns to improve brand awareness, audience engagement, and campaign consistency across channels. Applied A/B testing to campaign messaging and subject lines, using performance results to guide content and email optimization decisions. Planned creative assets, captions, and posting schedules using Canva and content calendars to support multi-channel campaign delivery.