Vaishnavi Samudrala

Available to hire

Graphic designer and brand identity/marketing specialist based in Bangalore, India, creating cohesive visual systems and campaigns across digital, print, and in-store touchpoints.

About

Graphic designer and brand identity/marketing specialist based in Bangalore, India, creating cohesive visual systems and campaigns across digital, print, and in-store touchpoints. Skilled at turning business needs into clear, engaging visuals—from social media and brand assets to visual merchandising and promotional content.

Experienced in building brand narratives through design, illustration, and storytelling, including logo/identity refreshes and marketing collaterals. Works across branding, UI/UX, and in-store product presentation to improve customer experience and product visibility.

  • 5 years' experience
  • Joined July 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Consumer Goods
  • Professional Services

Work experience· 8 roles

Graphic Designer · Purple QuarterSep 2025 – Jul 2026 · 11 mos

Designed a premium brand welcome kit with a custom deck of cards as a branded storytelling piece. Introduced new visual elements and refreshed colors and elements while maintaining brand consistency.

Led visual design for a premium client welcome kit (art direction/branding visuals) · Led visual design for a premium client welcome kitJan 2025 – Present · 1 yr 11 mos

Designed a custom deck of cards as a branded storytelling piece for a premium client welcome kit. Refreshed the visual identity by introducing new visual elements and colors while maintaining consistency across the system. Created illustration-based storytelling concepts and promotional visuals aligned to branding guidelines.

Graphic Designer, Junior Brand Strategist · EntitledartsFeb 2023 – Sep 2025 · 2 yrs 8 mos

Worked on brands across technology, staffing, healthcare, and services by adapting the visual language for each domain. Helped build brands from logo and identity into collaterals and social media presence, translating client goals into cohesive visual systems and ongoing campaign visuals.

Brand Strategist / Designer (Brand identity & marketing) · —Jan 2023 – Jan 2025 · 2 yrs 1 mo
Merchandiser Trainee · TOMS Shoes, Reliance and Centro BrandsJun 2022 – Jan 2023 · 8 mos
Merchandiser Trainee · —Jan 2022 – Jan 2023 · 1 yr 1 mo
Fashion Intern · Tommy Hilfiger / Arvind Fashions Pvt. Ltd. (as mentioned)Dec 2021 – Mar 2022 · 4 mos
Fashion Intern (Visual merchandising & in-store branding) · TOMMY HILFIGER, Arvind Fashions Pvt. Ltd.Jan 2021 – Jan 2022 · 1 yr 1 mo

Education· 9

Advanced certification in UI/UX Design · IIIT-Bangalore2024
MBA in Retail & Fashion Merchandising · FDDI - Hyderabad2020
Product Design (Summer Program) · St. Petersburg Technical University2019
B.Desig in Product Design · Ramaiah University of Applied Sciences2016

Certifications and awards

Advanced certification in UI/UX Design II2024
Advanced Certification in UI/UX Design (IIIT-Bangalore)2024 – 2026

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