Senior Performance Marketing Manager at Expatrio Global Services GmbH

Reviewed and optimized performance across all advertising channels, identifying growth opportunities to reduce CPL and increase ROAS. Led Performance Marketing on Google, Meta, Microsoft and Quora, driving both upper-funnel awareness and bottom-funnel lead generation campaigns. Optimized bottom of the funnel Google Search and Performance Max campaigns, increasing qualified leads by 36% (Q1) and 15% (Q2) while reducing CPL by 10% (Q1) and 36% (Q2). Developed targeting and placement strategies to reach the right audiences, boosting upper funnel lead generation for webinars and other secondary services. Improved cross-team collaboration, contributing to creative, strategic, and campaign initiatives. Provided input on creative testing and messaging variations to improve CTR and conversion rates. Tested and scaled new channels and campaign types, including Quora, Reddit and Microsoft Ads, to diversify lead acquisition and reduce reliance on core platforms like Google and Meta.

Senior Digital Marketing Manager & Project Lead at Riverty GmbH

Led all Performance Marketing initiatives across Google (Display and Search), Meta, TikTok, and LinkedIn, with a focus on strategic budget allocation and a comprehensive funnel strategy to drive awareness and boost B2B lead generation with focus on the Fintech industry. Optimized Google Search and LinkedIn lead generation campaigns, boosting YoY lead acquisition by 15% in Q3 alone. Developed target audience and placement strategies across Sites, YouTube and Apps, reducing bounce rates by 20%. Assisted in the ABM strategy for Riverty key accounts, promoting adoption of core services. Led restructuring of internal Power BI reports for paid campaigns. Conducted key account performance reviews across relevant advertising channels to identify opportunities for additional performance uplifts. Enhanced cross-functional cooperation between marketing, content, and product owner teams.

Associate Director Digital Marketing & Project Lead at Crealytics GmbH

Showcased advanced proficiency in digital advertising campaigns across Social Media, Google Ads, Microsoft Ads and Google Analytics, driving a 15% annual revenue growth for key client. Defined strategic product grouping to push high revenue and margin generating categories through Standard Shopping and Pmax, driving higher ROAS and CLV. Oversaw 3 additional teams and client projects, providing strategic direction and guiding them to identify growth opportunities. Ran Brand incrementality tests and defined strategic approach for the Paid Search channel, while providing recommendations on budget allocation across the full funnel. Directed the preparation and presentation of key performance analyses, such as QBRs and incrementality tests, displaying data-driven recommendations. Ran A/B testing systematically to try new features and optimize the Google Ads accounts, while deep diving into industry trends to identify new performance levers.

Senior Digital Marketing Manager & Project Lead at Crealytics GmbH

Developed, executed, optimized, and tested 8-digit annual budgets for performance marketing across SEA, Paid Social, Shopping and Display campaigns. Emphasized ROI-driven strategies and executed Paid Social activities to generate brand awareness, traffic and to boost conversion rate. Guided international brands in growing their e-commerce business, boosting their DTC strategy, generating 30% increase in revenue and a 50% boost in website traffic in the first year across six European markets, yielding annual revenues of £70-80M. Provided strategic budget allocation guidance, including forecasting by channel and budget proposals. Directed key projects with multiple accounts and owning performance analysis and reporting, QBRs preparation and presentation as well as processes to internal and external stakeholders. Led and coached a team of 7 across varying seniority levels, focusing on professional growth.

Digital Marketing Manager & Project Lead at Crealytics GmbH

Led the execution of the first Retail Media client project, displaying project management skills in building the project from foundations and acquiring knowledge in strategic planning and team management. Onboarded over 100 brands to advertise through the Crealytics Retail Media platform, initiating the global Retail Media program at Crealytics and shaping key features for this technology. Led and coached a team of 4 across varying seniority levels. Supported the design and optimization of landing pages to increase conversion rates.