I’m Valentin Menard, an Art Director and digital creator specialized in brand-led web experiences. For the past 10 years, I’ve helped entrepreneurs, SMEs, and brands craft modern, high-performing websites designed to build trust instantly and convert. I also create premium content powered by AI (visuals + video), shaping strong brand universes and producing impactful assets for social media, campaigns, and launch moments.…

Valentin Menard

I’m Valentin Menard, an Art Director and digital creator specialized in brand-led web experiences. For the past 10 years, I’ve helped entrepreneurs, SMEs, and brands craft modern, high-performing websites designed to build trust instantly and convert. I also create premium content powered by AI (visuals + video), shaping strong brand universes and producing impactful assets for social media, campaigns, and launch moments.…

Available to hire

I’m Valentin Menard, an Art Director and digital creator specialized in brand-led web experiences. For the past 10 years, I’ve helped entrepreneurs, SMEs, and brands craft modern, high-performing websites designed to build trust instantly and convert.

I also create premium content powered by AI (visuals + video), shaping strong brand universes and producing impactful assets for social media, campaigns, and launch moments.

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Language

French
Fluent
English
Fluent

Work Experience

Founder and creative director at Refrsh
January 2, 2023 - Present
Web Design: Website creation | SEO | UX | UI Artistic Direction & Concept: creation of visual universes, brand guidelines, moodboards, photo/video direction, and consistency across all touchpoints (website, social media, ads, newsletters). AI Content Creation (Photo / Video): conception and production of visuals and films (photos, reels, stylized UGC, advertising assets). Content Strategy & Storytelling: definition of editorial pillars, creative angles, campaign frameworks, short-form scripts, content calendars, hooks and viral mechanics. AI Applied to Marketing: implementation of end-to-end workflows (ideation → storyboard → prompts → production → variations), time and cost optimization, creative A/B testing, and scalable content production.
Marketing director at Teamii
December 30, 2019 - December 30, 2022
End-to-end marketing & digital strategy: definition of brand positioning, acquisition strategy, key messages, creative directions and growth roadmap. Global social media strategy: editorial line definition, content formats (reels, carousels, posts), content calendar, engagement optimization and brand consistency. Content creation & creative direction: production of visual assets, videos and advertising content to support brand awareness and growth.
Marketing Manager at Acqua di Parma
January 1, 2019 - December 31, 2020
UK marketing plan: strategy and deployment across 220 retail stores, KPI monitoring and performance tracking. Product & brand alignment: assortment and pricing strategy, 360° activations, and consistency with luxury brand positioning. Business leadership: data analysis, coordination of 3 area managers, and implementation of growth plans. Retail innovation: experiential retail concepts, in-store storytelling and reinforcement of brand identity.
Retail coordinator at Loro Piana
January 1, 2018 - December 31, 2019
Multi-region commercial strategy: oversight of 7 boutiques (France, Monaco, Belgium) in collaboration with the Country Manager, revenue targets and performance tracking. Operational management: stock management, merchandising and local marketing operations. VIP events & CRM: exclusive client experiences (Saint-Tropez, Cannes, Monaco, Paris) and customer loyalty development. Analysis & reporting: sell-through analysis, forecasting, and optimization of assortments and stock levels.

Education

Master in Marketing at Ieseg school of Management
January 7, 2013 - January 7, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Education, Consumer Goods
    uniE621 Webdesign and content creation
    For AD ORNEM, we delivered a full webdesign project combined with AI content creation, designed to support a high-end pop-up experience at the Ritz. The objective was to create a distinctive graphic universe and a digital presence that matched the exclusivity of the event. We developed a cohesive visual identity and translated it into a bespoke website experience, with strong creative direction, refined layouts and a premium user journey. To amplify the brand atmosphere and elevate the storytelling, we produced AI-generated visuals tailored to the pop-up concept—creating a consistent aesthetic across the website and communication assets. The result is a polished, luxury-driven project blending web design, creative direction, and AI-powered content, crafted to enhance brand perception and deliver an immersive digital extension of the Ritz pop-up.…
    uniE621 AI content creation for social media & YouTube
    For David Lefrançois, we developed AI-generated content for social media platforms and YouTube, including visual assets and YouTube thumbnails designed to maximize impact and visibility. The creative direction focused on clarity, strong visual identity and attention-grabbing compositions to support content performance and reinforce personal branding. Each visual was optimized to increase click-through rates while remaining consistent with the overall brand image. This AI-driven approach enables fast, scalable and high-quality content production, supporting both audience growth and content consistency across platforms. photo designer…
    uniE621 AI content creation for social media
    For Carlota, we produced AI-driven social media content, including images and videos, designed to develop and reinforce the brand’s visual identity across digital platforms. The content strategy focused on creating a coherent, premium and recognizable aesthetic, aligned with the brand’s values and universe. Through AI-generated visuals, we enhanced product storytelling while delivering consistent, high-quality content optimized for social media performance. This approach allowed Carlota to strengthen its brand image, modernize its communication and maintain a strong visual presence through innovative and scalable content creation. branding graphicdesigner…
    uniE621 AI content creation for social media
    For Merci Handy, we created AI-generated social media content with the objective of building a joyful, colorful and spontaneous brand atmosphere. The visuals were designed to immediately capture attention while conveying the brand’s positive energy, playfulness and accessibility. Through creative formats optimized for social platforms, the content strengthens the emotional connection with the community and reinforces brand proximity. By combining AI content creation with a strong creative direction, the project delivers dynamic, engaging visuals that amplify Merci Handy’s brand personality in a modern and impactful way. graphicdesigner branding…
    uniE621 AI content creation for brand image
    For Rains, we imagined and developed a conceptual AI content creation project designed to strengthen the brand’s image and elevate its visual storytelling. The project was built around an immersive scenography inspired by mountains and waterfalls, translating the raw power of nature into a refined and contemporary visual language. Through AI-generated visuals, each image captures the intensity of natural elements while reinforcing the timeless elegance of the collection. The creative direction balances strength and minimalism, creating a cinematic atmosphere that enhances the brand’s identity and positions the collection in a premium, editorial context. designer graphicdesigner…
    uniE621 Website creation & AI-driven artistic direction
    For Carlota, we led the complete website creation, combining artistic direction, brand storytelling, and AI-generated visuals to elevate the presentation of the products and reinforce the brand’s premium positioning. The website was designed as a visual and immersive digital experience, where layout, typography and imagery work together to highlight the products in a refined, elegant and contemporary way. A strong focus was placed on UX design to ensure smooth navigation and clear product understanding. As part of the project, we created custom AI-generated images tailored to the brand’s universe. These visuals were conceived to enhance product perception, create a distinctive aesthetic and bring consistency across the website, reinforcing Carlota’s identity through a modern and innovative approach to content creation. The result is a bespoke website that blends creative direction, AI content production, and user-centric design, offering a strong online presence and a unique brand experience. The website : https://www.twine.net/signin webdesigner designer branding…
    uniE621 Website redesign
    For NS Avocats, we carried out a complete website redesign with a strong focus on user experience, clarity of information, and conversion optimization. The objective was to modernize the existing website while making it easier for users to quickly understand the firm’s expertise and book an appointment with a lawyer. The redesigned website was structured around a clear UX architecture, simplified navigation and strong call-to-action placement. Each page was designed to guide visitors naturally toward contact and appointment booking, reducing friction and improving engagement. Through a clean, professional web design, improved content hierarchy and responsive layouts, the new website strengthens the firm’s credibility, enhances trust, and transforms the website into an effective lead-generation tool for the law firm. The website : https://www.twine.net/signin branding webdesigner…
    uniE621 Website creation focused on UX & design
    For We Cycle, we designed and developed a custom website with a strong focus on user experience, visual design, and brand perception. The goal was to create a modern, high-end website that showcases the bikes in a clear, immersive and engaging way, while guiding users seamlessly through the browsing experience. The website design was built around clean layouts, strong visual hierarchy and smooth navigation to highlight each product, its features and its benefits. Every section was carefully structured to improve readability, clarity and conversion, ensuring that users quickly find the information they need. From UX architecture to responsive web design, the website was conceived as a powerful digital showcase, reinforcing We Cycle’s credibility and positioning while delivering a fluid, intuitive and visually impactful online experience. The website : https://www.twine.net/signin webdesigner graphicdesigner…