Performance Marketing Leader with 8+ years of experience driving growth for B2B/B2C companies across Europe. Expertise in paid media, full-funnel strategy, and performance optimization. Proven results: +32% YoY growth, -30% CPA, +25% CR uplift. Strong track record in team leadership, creative testing, and scaling digital acquisition across Meta, Google, TikTok & more.…

Valentina Biancofiore

Performance Marketing Leader with 8+ years of experience driving growth for B2B/B2C companies across Europe. Expertise in paid media, full-funnel strategy, and performance optimization. Proven results: +32% YoY growth, -30% CPA, +25% CR uplift. Strong track record in team leadership, creative testing, and scaling digital acquisition across Meta, Google, TikTok & more.…

Available to hire

Performance Marketing Leader with 8+ years of experience driving growth for B2B/B2C companies across Europe. Expertise in paid media, full-funnel strategy, and performance optimization. Proven results: +32% YoY growth, -30% CPA, +25% CR uplift. Strong track record in team leadership, creative testing, and scaling digital acquisition across Meta, Google, TikTok & more.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent

Work Experience

Meta Ads Specialist at Next2 Ad
July 1, 2025 - Present
Driving growth for DTC and ecommerce brands by managing high-impact Meta campaigns. Crafting and optimizing full-funnel strategies, testing creative angles, and unlocking new audience segments to scale revenue while reducing CPA.
Performance Marketing Manager at Condé Nast
June 1, 2025 - September 19, 2025
Led EMEA paid media strategy (€100K+/mo) on ecommerce and subscriptions, cutting CPA by 30% and boosting conversions by 32% YoY. Implemented automation to streamline operations and insights. Led cross-functional initiatives across editorial, product, and CRM to fuel customer growth and market expansion.
Performance Marketing Specialist at Freeda Media (Platform Agency)
September 1, 2022 - September 19, 2025
Designed and executed data-driven campaigns across Meta, TikTok, and Google Ads. Boosted conversion rates by 25% and slashed CPA by 30% through strategic testing and funnel optimization. Collaborated with creative and analytics teams to transform insights into high-performing campaigns.
Campaign & Insights Manager at Chef in Camicia
January 1, 2022 - September 19, 2025
Owned acquisition metrics and campaign performance in a fast-scaling food media startup. Built a real-time reporting ecosystem, introduced a culture of experimentation, and launched winning campaigns under strict CPA constraints.
Digital & Growth Marketing Consultant at Various Tech Startups
January 1, 2020 - September 19, 2025
Partnered with early-stage startups to build growth engines from scratch. Delivered consistent YoY growth (+32%) and reduced CPA (-28%) across Denmark, UK, and Italy. Led full-funnel strategies, go-to-market launches, and ABM programs in close alignment with sales and product teams.

Education

Executive Master in Digital Marketing Strategy at LUM Jean Monnet & Lac berio
January 11, 2030 - September 19, 2025
MSc Business Management at Copenhagen Business School
January 11, 2030 - September 19, 2025
BA Arts, Culture & Communication at Università Bocconi
January 11, 2030 - September 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level

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