I'm Valentina Marcella Savoie Giulini, a strategic graphic designer with a decade of experience in branding, packaging, and corporate identity for consumer goods. I've worked across London, Milan, and Basel, helping brands define their essence and communicate it with a distinctive voice. I thrive on translating research and competitive insights into visual systems that are both beautiful and practical. As a hands-on creator, I manage the full creative process—from research to visual identity, packaging, and brand extensions. I'm proficient in Adobe Creative Suite and bring strong brand strategy and research to every project. I enjoy adopting the brand's point of view to craft tone of voice and storytelling that resonates with target audiences.…

Valentina Giulini

I'm Valentina Marcella Savoie Giulini, a strategic graphic designer with a decade of experience in branding, packaging, and corporate identity for consumer goods. I've worked across London, Milan, and Basel, helping brands define their essence and communicate it with a distinctive voice. I thrive on translating research and competitive insights into visual systems that are both beautiful and practical. As a hands-on creator, I manage the full creative process—from research to visual identity, packaging, and brand extensions. I'm proficient in Adobe Creative Suite and bring strong brand strategy and research to every project. I enjoy adopting the brand's point of view to craft tone of voice and storytelling that resonates with target audiences.…

Available to hire

I’m Valentina Marcella Savoie Giulini, a strategic graphic designer with a decade of experience in branding, packaging, and corporate identity for consumer goods. I’ve worked across London, Milan, and Basel, helping brands define their essence and communicate it with a distinctive voice. I thrive on translating research and competitive insights into visual systems that are both beautiful and practical.

As a hands-on creator, I manage the full creative process—from research to visual identity, packaging, and brand extensions. I’m proficient in Adobe Creative Suite and bring strong brand strategy and research to every project. I enjoy adopting the brand’s point of view to craft tone of voice and storytelling that resonates with target audiences.

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Language

Italian
Fluent
English
Fluent
German
Intermediate

Work Experience

Brand Strategist and Designer (Freelance) at Freelance (Basel, Switzerland)
June 1, 2022 - Present
Freelance branding and design work including: 1) Incantica — establishing a brand for printable educational products for children; led brand strategy, visuals, packaging, and online presence. 2) Bablr Brand — led development of identity and design system for a startup liquor brand, including logo, packaging, website, and social media; conducted workshops to align the team and created scalable brand guidelines. Managed online marketing and sales strategies via social channels (Instagram) to support product launches.
Senior Art Director at Smith Lumen
January 1, 2015 - June 1, 2022
Strategic branding and packaging design for consumer goods. Led research, competitive analysis, brand concept development, visual identity systems, packaging, key visuals, and brand extensions. Managed design for brands including Ceres, Twinings, Ferrero and illy; performed brand makeovers (Borotalco, Crik Crok) and developed brand stories for Tenute Venturini Foschi and Tenuta La Sabbiosa wineries. Achieved measurable results, e.g., 20% sales lift for Ceres packaging redesign and enhanced shelf impact for O’lala cakes.
Graphic Designer at Jane Carr
March 1, 2013 - July 1, 2014
Developed graphic design concepts for external communications, created textile designs for apparel and homeware, collaborated with cross-functional teams, conducted market research, and presented concepts to clients.
Graphic Designer at International Week, Milan
April 1, 2011 - July 1, 2013
Designed event promo materials (brochures, flyers, posters, social media graphics); collaborated with organizers and marketing teams; adapted concepts across media formats and stayed current with event marketing trends.
Brand Strategist and Designer at Freelance, Basel, Switzerland
June 1, 2022 - Present
Brand strategist and designer focusing on Incantica (printable educational materials for children) and Bablr (start-up liquor brand). Led development of brand identity, design system, and online presence. Executed workshops to align teams and translated insights into a cohesive visual language across logo, packaging, website, and social media assets.
Graphic Designer at INTERNATIONALWEEK
April 1, 2011 - July 1, 2013
Created event promos and advertising materials (brochures, flyers, posters, social graphics); collaborated with event organizers and marketing teams to maintain brand identity; adapted concepts for various media formats and platforms; stayed current with event marketing and graphic design trends.

Education

Master of Arts (MA) Graphic Branding & Identity Design at London College of Communication, London, UK
January 11, 2030 - January 1, 2012
BA Graphic Design & Art Direction at NABA, Milan, Italy
January 1, 2007 - January 1, 2011
Master of Arts in Graphic Branding & Identity at London College of Communication
January 11, 2030 - January 1, 2012
Bachelor of Arts in Graphic Design & Art Direction at NABA, Milan
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment
    paper Avery Dennison

    This collection showcases a design and narrative concept inspired by the contrast and diversity of materials.

    The resulting range of wine and spirits labels won a Touch Point Award (first prize in the Literature Design category at the 23rd Brand Identity Grand Prix) for its innovative, material-first design approach. The project leveraged the diverse textures and printing benefits of the ‘Black & White Collection’ to tell a cohesive and compelling brand story across six unique designs.

    Project developed while working at Smith Lumen