Graphic Designer and Digital Marketing Specialist with experience in visual conceptualization and end-to-end execution for international brands. Specialized in advanced editorial design, digital publications, and growth marketing, translating data into high-performance visuals. Highly autonomous professional accustomed to agile project management and strict delivery standards in remote work environments. Combines strong aesthetic sensibility with analytical skills to convert metrics into functional, conversion-focused content and design solutions.

Valentina López

Graphic Designer and Digital Marketing Specialist with experience in visual conceptualization and end-to-end execution for international brands. Specialized in advanced editorial design, digital publications, and growth marketing, translating data into high-performance visuals. Highly autonomous professional accustomed to agile project management and strict delivery standards in remote work environments. Combines strong aesthetic sensibility with analytical skills to convert metrics into functional, conversion-focused content and design solutions.

Available to hire

Graphic Designer and Digital Marketing Specialist with experience in visual conceptualization and end-to-end execution for international brands. Specialized in advanced editorial design, digital publications, and growth marketing, translating data into high-performance visuals.

Highly autonomous professional accustomed to agile project management and strict delivery standards in remote work environments. Combines strong aesthetic sensibility with analytical skills to convert metrics into functional, conversion-focused content and design solutions.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Editorial Designer & Beta Reader | The Whole Heart Publishing at The Whole Heart Publishing
January 1, 2025 - January 1, 2026
Directed the layout, typography, and complex structural formatting for print books and digital publications using Vellum software, ensuring premium quality standards and optimal readability. Performed critical content analysis as a beta reader, conducting structural and stylistic diagnostics of manuscripts and collaborating directly with authors to enhance narrative flow and reader engagement. Managed end-to-end editorial workflows in a high-pressure environment, consistently meeting strict deadlines.
Editorial Designer & Beta Reader at The Whole Heart Publishing
January 1, 2025 - December 31, 2026
Editorial designer and beta reader responsible for advanced editorial design, layout, and typography. Conducted structural and stylistic diagnostics of manuscripts as a beta reader and collaborated with authors to enhance narrative flow and reader engagement. Streamlined end-to-end editorial workflows to meet launch deadlines in a high-demand remote environment.
Editorial Designer at Nuevo Milenio
January 1, 2025 - September 1, 2025
Edited and proofread print and digital publications, managing editorial processes and coordinating cultural projects. Improved communication, organizational skills, and ability to meet strict deadlines.
Marketing Assistant at S&M Marketing
January 1, 2024 - January 1, 2026
Designed and managed comprehensive marketing metric reports to track key KPIs, enabling data-driven strategic decision-making for digital campaigns. Created high-impact content by developing visual assets and editing short-form videos (Reels, TikToks, Shorts) to maximize audience engagement and retention. Led email marketing initiatives including database segmentation and execution of targeted automated email campaigns, optimizing open and conversion rates.
Marketing Assistant (S&M Marketing) at S&M Marketing
January 1, 2024 - January 1, 2026
Designed and managed comprehensive marketing metric reports to track key KPIs, enabling data-driven strategic decision-making for digital campaigns. Created high-impact visual assets and edited short-form videos (Reels, TikToks, Shorts) to maximize audience engagement and retention. Led database segmentation and executed targeted, automated email marketing campaigns, optimizing open and conversion rates.
Marketing Assistant | S&M Marketing at S&M Marketing
January 1, 2024 - January 1, 2026
Designed and managed comprehensive marketing metric reports to track key KPIs, enabling data-driven strategic decisions for digital campaigns. Developed visual assets and edited short-form videos (Reels, TikToks, Shorts) focused on maximizing audience engagement and retention. Led database segmentation and executed targeted, automated email marketing campaigns, optimizing open and conversion rates.
Editorial Designer at Neuvo Milenio
January 1, 2022 - January 1, 2025
Supervised editing, proofreading, and design for print and digital publications, leading the full production cycle from initial concept to final artwork. Created brand and identity positioning strategies and developed visual identity systems for a diverse portfolio of publications and cultural projects. Coordinated multidisciplinary cultural projects, optimizing internal communication and organizational resources to increase efficiency while meeting strict timelines.
Editorial Designer | Nevo Milenio at Nevo Milenio
January 1, 2022 - January 1, 2025
Oversaw editing, proofreading, and the design of print and digital publications, leading the complete production cycle from initial concept to final artwork. Created and maintained brand and identity development through visual identity systems and graphic positioning strategies for a diverse portfolio of publications and cultural projects. Coordinated multidisciplinary cultural projects, optimizing internal communication and organizational resources to increase efficiency and meet strict timelines.
Editorial Designer at Nuevo Milenio
January 1, 2022 - Present
Continued as Editorial Designer focusing on print and digital projects, branding, and UX considerations.
Graphic Design Intern at Bélica Marketing Agency
January 1, 2022 - Present
Continuation of the internship with a focus on visual communication, branding, and digital design. Contributed to campaigns across print and digital media, supported editorial processes, and assisted in coordinating educational and cultural projects. Worked on asset creation for social media and campaigns using Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects; gained further experience in project planning and analytics.
Graphic Design Intern at Bélica Marketing Agency
December 31, 2020 - September 11, 2025
Internship focused on visual communication, branding, and digital design. Responsibilities included data base administration and website design, plus building the logic for a streamlined ad-serving platform that scaled for educational institutions and online classroom management. Gained hands-on experience in planning, executing, and optimizing marketing actions, editing print and digital publications, and coordinating cultural projects. Proficient with Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects; trained in digital strategies, social media, and analytics.
Editorial Designer at Nuevo Milenio
January 1, 2020 - September 18, 2025
Designed editorial content for print and digital publications; focused on readability, layout, typography, and brand consistency; managed design processes and coordinated cultural projects.
Editorial Designer at Nuevo Milenio
January 1, 2020 - September 1, 2025
Edited and proofread print and digital publications, managing editorial processes and coordinating cultural projects. Improved communication, organizational skills, and ability to meet strict deadlines.

Education

Bachelor’s Degree in Graphic Design at Universidad Católica, Bolivia
January 1, 2018 - January 1, 2022
Diploma in Digital Marketing & Social Media (Expected) at Universidad Privada, Bolivia
January 1, 2022 - January 1, 2025
Bachelor's Degree in Graphic Design at Universidad Católica – Bolivia
January 1, 2018 - January 1, 2022
Bachelor’s Degree in Graphic Design at Universidad Privada Boliviana – Bolivia
January 1, 2018 - January 1, 2022
Diploma in Digital Marketing & Social Media (Expected 2025) at Universidad Católica – Bolivia
January 11, 2030 - January 1, 2025
Master in Editorial Design and Digital Publications at ES DESIGN, Spain
January 1, 2026 - June 11, 2026
Diploma in Community Management at Universidad Catolica Boliviana
January 1, 2026 - June 11, 2026
Diploma in Digital Marketing & Social Media at Universidad Catolica Boliviana
January 1, 2025 - June 11, 2026
Bachelor’s Degree in Graphic Design at Universidad Privada Boliviana
January 1, 2018 - December 31, 2022
Master in Editorial Design and Digital Publications at ESDESIGN, Spain
January 1, 2026 - July 22, 2026
Diploma in Community Management at Universidad Católica Boliviana
January 1, 2026 - July 22, 2026
Diploma in Digital Marketing & Social Media at Universidad Católica Boliviana
January 1, 2025 - July 22, 2026
Bachelor's Degree in Graphic Design at Universidad Privada Boliviana
January 1, 2018 - January 1, 2022
Master in Editorial Design and Digital Publications at ES DESIGN, Spain
January 1, 2026 - January 1, 2026
Diploma in Community Management at Universidad Católica Boliviana
January 1, 2026 - January 1, 2026
Diploma in Digital Marketing & Social Media at Universidad Católica Boliviana
January 1, 2025 - January 1, 2025
Bachelor's Degree in Graphic Design at Universidad Privada Boliviana
January 1, 2018 - January 1, 2022
Master in Editorial Design and Digital Publications at ESDESIGN, Spain
January 1, 2026 - January 1, 2026
Diploma in Community Management at Universidad Católica Boliviana
January 1, 2026 - January 1, 2026
Diploma in Digital Marketing & Social Media at Universidad Católica Boliviana
January 1, 2025 - January 1, 2025
Bachelor's Degree in Graphic Design at Universidad Privada Boliviana
January 1, 2018 - January 1, 2022

Qualifications

Diploma in Digital Marketing & Social Media
January 11, 2030 - January 1, 2025
Diploma in Digital Marketing & Social Media
January 11, 2030 - January 1, 2025
Master in Editorial Design and Digital Publications
January 1, 2026 - June 11, 2026
Diploma in Community Management
January 1, 2026 - June 11, 2026
Diploma in Digital Marketing & Social Media
January 1, 2025 - June 11, 2026
Bachelor’s Degree in Graphic Design
January 1, 2018 - December 31, 2022

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other, Retail, Non-Profit Organization