Hi, I'm Valentina Melian, a Digital Communications Specialist and Social Media Manager with 5+ years of experience in content strategy, visual design, video editing, and brand identity execution. I’ve led multi-client accounts, built calendars, and produced short-form videos (Reels, TikTok, YouTube Shorts) to create a consistent brand presence across Instagram, Facebook and LinkedIn. I’m fluent in Spanish and English and thrive in remote work environments. I excel at coordinating cross-functional teams, analyzing performance metrics, and adapting content to trends and audience behavior. I’m passionate about turning insights into creative, on-brand content and helping brands grow online.

Valentina Melian

Hi, I'm Valentina Melian, a Digital Communications Specialist and Social Media Manager with 5+ years of experience in content strategy, visual design, video editing, and brand identity execution. I’ve led multi-client accounts, built calendars, and produced short-form videos (Reels, TikTok, YouTube Shorts) to create a consistent brand presence across Instagram, Facebook and LinkedIn. I’m fluent in Spanish and English and thrive in remote work environments. I excel at coordinating cross-functional teams, analyzing performance metrics, and adapting content to trends and audience behavior. I’m passionate about turning insights into creative, on-brand content and helping brands grow online.

Available to hire

Hi, I’m Valentina Melian, a Digital Communications Specialist and Social Media Manager with 5+ years of experience in content strategy, visual design, video editing, and brand identity execution. I’ve led multi-client accounts, built calendars, and produced short-form videos (Reels, TikTok, YouTube Shorts) to create a consistent brand presence across Instagram, Facebook and LinkedIn. I’m fluent in Spanish and English and thrive in remote work environments.

I excel at coordinating cross-functional teams, analyzing performance metrics, and adapting content to trends and audience behavior. I’m passionate about turning insights into creative, on-brand content and helping brands grow online.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Account Executive / Social Media Manager at Elemental W
January 1, 2024 - January 1, 2025
Managed content strategy, copywriting, and visual design for multiple client accounts simultaneously, ensuring brand consistency across all touch points. Developed and supervised content calendars, social assets, and visual guidelines aligned with each brand entity. Analyzed social media performance metrics (reach, engagement, conversions) and proposed data-driven improvements. Coordinated workflows between creative, design, and strategy teams, maintaining clear communication and on-time delivery. Oversaw full creative process from concept development to final publication across Instagram, Facebook, and LinkedIn.
Video Editor / Content Creator at Remote
January 1, 2024 - Present
Planned, created, and executed digital content strategies for brands and entrepreneurial ventures across multiple industries. Edited short-form videos and social-first audio-visual content (Reels, TikTok, YouTube Shorts) using CapCut and Adobe Premiere Pro. Designed visual assets, marketing materials, and reusable Canva templates to maintain brand consistency. Adapted content to multiple formats and platforms while developing a visual storytelling approach aligned with trends and audience behavior.
Social Media Manager at CC Comunicacion
January 1, 2022 - January 1, 2024
Managed end-to-end content creation and social media management for multiple client accounts. Developed content calendars, brand copywriting, and visual guidelines for campaigns across Instagram, Facebook, and LinkedIn. Analyzed performance metrics and implemented improvements to optimize engagement and reach. Coordinated cross-functional team communication between creative, design, and strategy departments.
Digital Marketing Instructor at ITU
January 1, 2022 - January 1, 2025
Taught CapCut and Canva modules to 50+ entrepreneurial students across cohorts, covering video editing, visual design, and content production. Created visual guidelines, step-by-step tutorials, and reusable templates to support students through the creative process. Integrated digital marketing concepts including branding, content strategy, trend analysis, and conversion-focused content into each class.
Community Manager at M&R Asociados
January 1, 2022 - January 1, 2022
Managed daily social media publishing, community interaction, and message monitoring across platforms. Planned and produced digital content for social platforms and supported creation of graphic pieces and audiovisual scripts.
Content Creator at Rock& Arte
January 1, 2021 - January 1, 2021
Wrote, recorded, and edited video content for social media with a focus on culture and the arts.

Education

Bachelor's Degree in Social Communication at Universidad Nacional de Cuyo
January 1, 2016 - January 1, 2023

Qualifications

Foundations of Digital Marketing & E-commerce
January 1, 2024 - April 8, 2026
Attract and Engage Customers with Digital Marketing
January 1, 2024 - April 8, 2026
From Likes to Leads: Engaging Customers Online
January 1, 2024 - April 8, 2026
Digital Marketing
January 1, 2021 - April 8, 2026
Formalizing Communication Processes
January 1, 2020 - April 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Education