Available to hire
I transform brand concepts into tangible results. My work is focused on two key areas:
- Brand Design: I create strong, professional brand identities, including defining your core values, designing visual elements (logos, fonts, colors), and producing graphic assets for both digital and physical use.
- Social Media Management: I develop and execute content strategies that are proven to boost engagement and drive sales. This includes expert photography and video production for platforms like Instagram and TikTok.
My recent experience with Banhten resulted in exceptional organic reach, and I helped a jewelry brand increase its sales by 50% through a strategic content approach. Let’s build a brand that not only looks great but also achieves measurable success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Art Director & Content Strategist at Bánhten (restaurant)
January 1, 2024 - PresentDeveloped complete visual identity and marketing content for a new restaurant brand. Directed and edited performance-based ad content for Instagram and TikTok including static and video formats. Designed printed assets such as posters, flyers, and menus. Guided paid ad strategy and tested different content formats. Created a pitch deck that helped secure early investors and business partners. Helped grow social media reach to over 13,600 accounts and 1300+ followers in 6 months.
Social Media Designer & Community Manager at Viva la Joya
January 1, 2023 - PresentLed social media strategy and visual execution for jewelry brand on Instagram and TikTok. Designed product-focused content in static and video formats and tested new creative formats. Tracked and analyzed engagement performance, iterating based on data and community feedback. Conducted product and on-model photography.
Media Team Assistant Intern at NAKT
January 31, 2024 - August 4, 2025Curated photo and video content from archives and created visual content for Pinterest campaigns contributing to over 7.1 million impressions via paid ads. Conceptualized and supported execution of social media campaign ideas.
Designer & Photographer at Baleón
December 31, 2022 - August 4, 2025Designed brand identities, packaging, and marketing materials. Directed and shot fashion and product photography for marketing use.
Community Manager & Designer at Mater Design Studio
December 31, 2021 - August 4, 2025Created consistent and engaging social media campaigns and visual assets. Increased brand visibility and community interaction through compelling content.
Education
Master of Arts Photography at University of Europe for Applied Sciences
October 1, 2022 - October 1, 2024Bachelor of Arts Design at Universidad de los Andes
January 1, 2015 - December 31, 2019Qualifications
UI/UX Design principles Short Course
January 1, 2020 - December 31, 2020Professional Photography Certification
January 1, 2021 - December 31, 2021Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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