I transform brand concepts into tangible results. My work is focused on two key areas: * Brand Design: I create strong, professional brand identities, including defining your core values, designing visual elements (logos, fonts, colors), and producing graphic assets for both digital and physical use. * Social Media Management: I develop and execute content strategies that are proven to boost engagement and drive sales. This includes expert photography and video production for platforms like Instagram and TikTok. My recent experience with Banhten resulted in exceptional organic reach, and I helped a jewelry brand increase its sales by 50% through a strategic content approach. Let's build a brand that not only looks great but also achieves measurable success.

Valentina Velasco

I transform brand concepts into tangible results. My work is focused on two key areas: * Brand Design: I create strong, professional brand identities, including defining your core values, designing visual elements (logos, fonts, colors), and producing graphic assets for both digital and physical use. * Social Media Management: I develop and execute content strategies that are proven to boost engagement and drive sales. This includes expert photography and video production for platforms like Instagram and TikTok. My recent experience with Banhten resulted in exceptional organic reach, and I helped a jewelry brand increase its sales by 50% through a strategic content approach. Let's build a brand that not only looks great but also achieves measurable success.

Available to hire

I transform brand concepts into tangible results. My work is focused on two key areas:

  • Brand Design: I create strong, professional brand identities, including defining your core values, designing visual elements (logos, fonts, colors), and producing graphic assets for both digital and physical use.
  • Social Media Management: I develop and execute content strategies that are proven to boost engagement and drive sales. This includes expert photography and video production for platforms like Instagram and TikTok.
    My recent experience with Banhten resulted in exceptional organic reach, and I helped a jewelry brand increase its sales by 50% through a strategic content approach. Let’s build a brand that not only looks great but also achieves measurable success.
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Language

English
Advanced
Spanish; Castilian
Fluent
German
Intermediate

Work Experience

Art Director & Content Strategist at Bánhten (restaurant)
January 1, 2024 - Present
Developed complete visual identity and marketing content for a new restaurant brand. Directed and edited performance-based ad content for Instagram and TikTok including static and video formats. Designed printed assets such as posters, flyers, and menus. Guided paid ad strategy and tested different content formats. Created a pitch deck that helped secure early investors and business partners. Helped grow social media reach to over 13,600 accounts and 1300+ followers in 6 months.
Social Media Designer & Community Manager at Viva la Joya
January 1, 2023 - Present
Led social media strategy and visual execution for jewelry brand on Instagram and TikTok. Designed product-focused content in static and video formats and tested new creative formats. Tracked and analyzed engagement performance, iterating based on data and community feedback. Conducted product and on-model photography.
Media Team Assistant Intern at NAKT
January 31, 2024 - August 4, 2025
Curated photo and video content from archives and created visual content for Pinterest campaigns contributing to over 7.1 million impressions via paid ads. Conceptualized and supported execution of social media campaign ideas.
Designer & Photographer at Baleón
December 31, 2022 - August 4, 2025
Designed brand identities, packaging, and marketing materials. Directed and shot fashion and product photography for marketing use.
Community Manager & Designer at Mater Design Studio
December 31, 2021 - August 4, 2025
Created consistent and engaging social media campaigns and visual assets. Increased brand visibility and community interaction through compelling content.

Education

Master of Arts Photography at University of Europe for Applied Sciences
October 1, 2022 - October 1, 2024
Bachelor of Arts Design at Universidad de los Andes
January 1, 2015 - December 31, 2019

Qualifications

UI/UX Design principles Short Course
January 1, 2020 - December 31, 2020
Professional Photography Certification
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Consumer Goods