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I'm a results-driven Social Media Strategist with 4+ years of experience building and managing digital presence for 20+ brands across health, luxury fashion, lifestyle, B2B tech, and hospitality. I translate complex topics — including medical and biomedical content — into clear, engaging, audience-appropriate digital communication. I excel in full-cycle social media management: strategy, copywriting, content creation, community management, paid media, and analytics. I'm bilingual (ES/EN), AI-native in my workflows, and fully remote-ready. I'm currently pursuing a Master's in Transmedia Communication at UPV Valencia, Spain (AUIP Scholarship), and I thrive in collaborative, distributed teams that push creative boundaries.…I'm a results-driven Social Media Strategist with 4+ years of experience building and managing digital presence for 20+ brands across health, luxury fashion, lifestyle, B2B tech, and hospitality. I translate complex topics — including medical and biomedical content — into clear, engaging, audience-appropriate digital communication. I excel in full-cycle social media management: strategy, copywriting, content creation, community management, paid media, and analytics. I'm bilingual (ES/EN), AI-native in my workflows, and fully remote-ready. I'm currently pursuing a Master's in Transmedia Communication at UPV Valencia, Spain (AUIP Scholarship), and I thrive in collaborative, distributed teams that push creative boundaries.

Valentina Puello Castañeda

Content Creator, Copywriter, Content Strategist, +2

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I'm a results-driven Social Media Strategist with 4+ years of experience building and managing digital presence for 20+ brands across health, luxury fashion, lifestyle, B2B tech, and hospitality. I translate complex topics — including medical and biomedical content — into clear, engaging, audience-appropriate digital communication. I excel in full-cycle social media management: strategy, copywriting, content creation, community management, paid media, and analytics. I'm bilingual (ES/EN), AI-native in my workflows, and fully remote-ready. I'm currently pursuing a Master's in Transmedia Communication at UPV Valencia, Spain (AUIP Scholarship), and I thrive in collaborative, distributed teams that push creative boundaries.…I'm a results-driven Social Media Strategist with 4+ years of experience building and managing digital presence for 20+ brands across health, luxury fashion, lifestyle, B2B tech, and hospitality. I translate complex topics — including medical and biomedical content — into clear, engaging, audience-appropriate digital communication. I excel in full-cycle social media management: strategy, copywriting, content creation, community management, paid media, and analytics. I'm bilingual (ES/EN), AI-native in my workflows, and fully remote-ready. I'm currently pursuing a Master's in Transmedia Communication at UPV Valencia, Spain (AUIP Scholarship), and I thrive in collaborative, distributed teams that push creative boundaries.

Available to hire

I’m a results-driven Social Media Strategist with 4+ years of experience building and managing digital presence for 20+ brands across health, luxury fashion, lifestyle, B2B tech, and hospitality. I translate complex topics — including medical and biomedical content — into clear, engaging, audience-appropriate digital communication. I excel in full-cycle social media management: strategy, copywriting, content creation, community management, paid media, and analytics.

I’m bilingual (ES/EN), AI-native in my workflows, and fully remote-ready. I’m currently pursuing a Master’s in Transmedia Communication at UPV Valencia, Spain (AUIP Scholarship), and I thrive in collaborative, distributed teams that push creative boundaries.

Skills

Copywriting

Email Marketing

Short Film

Experience Level

Copywriting

Expert

Email Marketing

Expert

Short Film

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Strategist at Social Media Team Agency

January 1, 2024 - August 31, 2025

Managed 10+ simultaneous accounts across health, luxury fashion, wellness, B2B tech, and hospitality. Developed educational content strategies for pediatricians, biomedical equipment companies, an oculoplastic surgeon, and an orthopedic specialist — translating complex medical topics into accessible, engaging content that built trust and authority. Full-cycle execution: content calendars, copywriting, graphic design, community management, paid media coordination, and monthly performance reports.

Social Media Manager — Bilingual ES/EN at Fully Media Technologies

November 1, 2024 - March 31, 2025

Developed bilingual (ES/EN) content strategies and advertising materials for B2B and B2C markets to drive adoption of powerbank rental solutions. Created digital and print campaigns, adapted tone and messaging per audience segment and channel.

Social Media & Content Manager at Ketty Tinoco SAS

September 1, 2023 - December 31, 2023

Creative direction and video production for luxury fashion brand with 315K+ followers. Ensured brand narrative consistency, aesthetic coherence, and platform-specific content across Instagram and TikTok.

Communications Manager (Freelance · Active) at Flow Dance Academia

January 1, 2021 - December 31, 2022

Built full digital presence from scratch. Positioned the brand as the city's leading dance academy for young girls via strategic content, event coverage, print materials, and community building across platforms.

Social Media Manager & Radio Host at Localia – UdecRadio · Universidad de Cartagena

January 1, 2020 - March 31, 2023

Co-hosted radio program and managed its social media presence, growing the digital community through content strategy and audience engagement.