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I am a Brand & Visual Designer with experience leading brand communication, visual identity systems and content development for brands, events and lifestyle projects. My work bridges brand strategy, digital communication and visual storytelling, with a strong focus on aesthetic coherence, user experience and meaningful brand experiences. Currently pursuing a Master’s Degree in Strategic Planning in Advertising and Public Relations.…I am a Brand & Visual Designer with experience leading brand communication, visual identity systems and content development for brands, events and lifestyle projects. My work bridges brand strategy, digital communication and visual storytelling, with a strong focus on aesthetic coherence, user experience and meaningful brand experiences. Currently pursuing a Master’s Degree in Strategic Planning in Advertising and Public Relations.

Valeria Yuliana Nicola Guim

Brand Designer, Graphic Designer, Designer, +2

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I am a Brand & Visual Designer with experience leading brand communication, visual identity systems and content development for brands, events and lifestyle projects. My work bridges brand strategy, digital communication and visual storytelling, with a strong focus on aesthetic coherence, user experience and meaningful brand experiences. Currently pursuing a Master’s Degree in Strategic Planning in Advertising and Public Relations.…I am a Brand & Visual Designer with experience leading brand communication, visual identity systems and content development for brands, events and lifestyle projects. My work bridges brand strategy, digital communication and visual storytelling, with a strong focus on aesthetic coherence, user experience and meaningful brand experiences. Currently pursuing a Master’s Degree in Strategic Planning in Advertising and Public Relations.

Available to hire

I am a Brand & Visual Designer with experience leading brand communication, visual identity systems and content development for brands, events and lifestyle projects. My work bridges brand strategy, digital communication and visual storytelling, with a strong focus on aesthetic coherence, user experience and meaningful brand experiences.

Currently pursuing a Master’s Degree in Strategic Planning in Advertising and Public Relations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Brand & Communications Lead at Valora – Effie Awards Ecuador and Panama

July 1, 2023 - September 30, 2025

Led and developed internal and external communications strategies for advertising industry events; designed and executed communications plans for launches, projects and events within the advertising sector; supervised the creation of multi-channel content for social media, corporate communications, press and digital platforms; analyzed the performance of communications actions through metrics and strategic reports; managed the update and maintenance of corporate websites; designed visual concepts and creative assets for digital and traditional media; designed the visual architecture, content structure and UX/UI experience of corporate websites, optimizing navigation and usability; coordinated creative teams and workflows during the planning and execution of events; developed visual identities and graphic materials aligned with brand strategy.

Graphic Designer at 111 Studio – Design Studio

June 1, 2020 - July 31, 2023

Developed visual concepts for digital campaigns, OOH advertising, packaging and branding projects; designed visual identities and brand guidelines focused on strategic positioning; created websites and landing pages focused on user experience and business objectives; executed branding and rebranding projects for corporate brands; managed client accounts and produced visual content for different brands.

Graphic Designer at Dos Cabezas – Advertising Agency

December 1, 2019 - June 30, 2020

Developed graphic guidelines and visual materials for government projects and institutional communication; created graphic and audiovisual content aligned with strategic objectives and campaign narratives; designed proposals for political campaigns and electoral communication; created personal brand identities for presidential candidates, ensuring coherence and strategic positioning; supported the conceptualization and production of multi-channel assets, integrating digital and traditional media.