Social Media Manager with 4+ years of experience in fashion, marketing, wellness coaching and mental health. Audiovisual Communicator (Universidad de Medellín) and former AIESEC leader with strong multicultural experience. Skilled in branding, content creation, paid social, campaign management and community growth. Currently pursuing a Master’s that requires a 3-month internship (2025/2026). Open to internship roles in Zürich in digital marketing, social media or branding.

Valeria Velasco Sosa

Social Media Manager with 4+ years of experience in fashion, marketing, wellness coaching and mental health. Audiovisual Communicator (Universidad de Medellín) and former AIESEC leader with strong multicultural experience. Skilled in branding, content creation, paid social, campaign management and community growth. Currently pursuing a Master’s that requires a 3-month internship (2025/2026). Open to internship roles in Zürich in digital marketing, social media or branding.

Available to hire

Social Media Manager with 4+ years of experience in fashion, marketing, wellness coaching and mental health. Audiovisual Communicator (Universidad de Medellín) and former AIESEC leader with strong multicultural experience. Skilled in branding, content creation, paid social, campaign management and community growth. Currently pursuing a Master’s that requires a 3-month internship (2025/2026). Open to internship roles in Zürich in digital marketing, social media or branding.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Fluent
German
Advanced

Work Experience

Freelance Social Media Manager
January 1, 2023 - Present
Managing all social media activities including branding, design, and content creation such as videos, photos, and posters; developing marketing strategies for the coming year; creating compelling content using Photoshop, Illustrator, and Canva; and editing videos for Instagram and TikTok.
Vice President / Deputy Marketing Head / Director and Deputy Communications at AIESEC - Universidad de Antioquia
January 1, 2019 - August 5, 2025
Planned and created projects and logistics for incoming exchanges; formed partnerships with four foundations, bringing in 65 volunteers worldwide; negotiated B2B contracts and conducted interviews; created event branding materials including banners and marketing materials; managed customer experience; responsible for content creation and video editing for Instagram and TikTok; identified social media opportunities for content strategy and frequency; monitored and tracked social media impact.
Social Media Manager at Secondhandbags S.C.H
January 1, 2022 - August 5, 2025
Achieved a 30% increase in Instagram and TikTok followers; used Photoshop, Illustrator, and Canva to produce compelling content; managed community engagement and branding; responsible for product photography including editing for Instagram and website; led successful social media campaigns for small and startup businesses.
Image Rebranding and Communications Manager at Four C - Bilingual Academy
January 1, 2019 - August 5, 2025
Managed external and internal communications; created presentations and digital content briefs; managed event planning and branding; worked on the organization’s mission statement.
Marketing Strategy and Event Management at Fundación Casa Anderson
December 31, 2016 - August 5, 2025
Created marketing strategies for the next year; managed logistics, set up, and distribution of event material; handled customer service and conflict management; worked on branding, design, and content creation including videos, photos, and posters; collaborated on mission statement development.
Social Media Manager (Freelance) at Freelance
January 1, 2023 - Present
Managed social media strategies for small businesses and startups. Led the development of brand identity and content calendars. Produced audiovisual content and optimized performance through analytics. Identified growth opportunities and improved engagement through content frequency and format optimization. Launched and executed the brand’s social media program from strategy to implementation. Managed daily content for Instagram, TikTok and paid ads. Produced visual content (videos, photos, branding materials). Measured and reported campaign performance to support brand growth.
Social Media Manager at secondhandbags.ch
January 1, 2021 - January 1, 2022
Managed daily social media content, branding, and campaigns; grew audience and engagement for an e-commerce fashion brand.
Vice President at AIESEC Universidad de Antioquia
January 1, 2014 - January 1, 2019
Coordinated the organization’s operations; managed internal and external communications; led campaigns and digital content briefs; developed partnerships with foundations; increased Instagram and TikTok followers by 30%; produced branding and communication materials; oversaw project planning, logistics and customer experience.

Education

Studies in Audiovisual Communications at Universidad de Medellín
January 1, 2013 - January 1, 2018
E-Commerce Online Studies at Universidad de Medellín
January 1, 2016 - January 1, 2017
High School at Colegio San José de Tarbes
January 11, 2030 - August 5, 2025
Master in Social Media & Digital Communication at UNIR
January 1, 2024 - January 1, 2026
Marketing & Communications at FourCBilingual Academy / Universidad de Medellín
January 1, 2018 - January 1, 2019
Bachelor's degree in Audiovisual Communications at Universidad de Medellín
January 11, 2030 - January 1, 2021

Qualifications

Social Media Manager Certification - Meta
January 1, 2021 - August 5, 2025
Google Analytics Certification
January 1, 2021 - August 5, 2025
Google Marketing Platform Certification
January 1, 2021 - August 5, 2025
Community Manager - Platzi
January 1, 2022 - August 5, 2025
Content Creation AI - Platzi
January 1, 2023 - August 5, 2025
Meta Social Media Manager
January 1, 2022 - January 12, 2026
Google Analytics
January 1, 2021 - January 12, 2026
Google Marketing Platform
January 1, 2021 - January 12, 2026
Platzi Community Manager
January 1, 2023 - January 12, 2026
Platzi AI Content Creation
January 1, 2023 - January 12, 2026
E-Commerce
January 1, 2018 - January 12, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Retail, Professional Services, Software & Internet