I’m Valéria Pimenta de Morais, a multidisciplinary Brand Designer with 6+ years of experience in visual storytelling and e-commerce design. I craft coherent brand identities and merchandising strategies to support product launches and seasonal campaigns. Skilled in Adobe Creative Suite, Affinity Designer, and Canva, I bridge aesthetics with digital marketing to boost brand visibility. I collaborate across fashion, wellness, and lifestyle sectors to deliver integrated, high-impact design solutions that engage customers and maintain brand integrity.

Valéria Pimenta de Morais

I’m Valéria Pimenta de Morais, a multidisciplinary Brand Designer with 6+ years of experience in visual storytelling and e-commerce design. I craft coherent brand identities and merchandising strategies to support product launches and seasonal campaigns. Skilled in Adobe Creative Suite, Affinity Designer, and Canva, I bridge aesthetics with digital marketing to boost brand visibility. I collaborate across fashion, wellness, and lifestyle sectors to deliver integrated, high-impact design solutions that engage customers and maintain brand integrity.

Available to hire

I’m Valéria Pimenta de Morais, a multidisciplinary Brand Designer with 6+ years of experience in visual storytelling and e-commerce design. I craft coherent brand identities and merchandising strategies to support product launches and seasonal campaigns.

Skilled in Adobe Creative Suite, Affinity Designer, and Canva, I bridge aesthetics with digital marketing to boost brand visibility. I collaborate across fashion, wellness, and lifestyle sectors to deliver integrated, high-impact design solutions that engage customers and maintain brand integrity.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Graphic & Fashion Designer at Remote
December 1, 2018 - Present
Created 50+ comprehensive brand identities and 100+ original graphic prints for apparel and lifestyle products; collaborated with clients from ideation to delivery; conducted competitive market research and trend forecasting; managed multiple projects across fashion, wellness, and lifestyle sectors.
Founder & Creative Designer at LoveGood
December 1, 2024 - September 30, 2025
Established and managed a fashion brand by designing 7+ seasonal collections with strong visual narratives, incorporating layout, typography, and color theory. Produced custom textile prints and surface patterns while retouching and optimizing digital assets for social media, e-commerce, and print channels. Developed comprehensive brand identity systems, including logos, packaging, and digital visuals, ensuring consistency across all assets in line with current design trends. Directed visual storytelling and portfolio development, bolstering brand recognition and managing creative projects from concept through execution. Oversaw the full product development lifecycle, applying project management skills to balance multiple tasks and meet deadlines effectively.
Fashion Design Intern at Maria Pimenta Confecções
December 1, 2018 - September 30, 2025
Supported the design team in researching trends, organizing mood boards, and sourcing fabrics for 8+ seasonal collections. Assisted in textile prints development and helped maintain brand identity across physical and digital assets. Helped coordinate the sample development process by tracking production stages and communicating with suppliers. Participated in marketing activities and visual campaigns, offering input on photo shoots, styling, and layout selection. Provided administrative and organizational support to ensure smooth design and production workflows.
Graphic & Fashion Designer at Freelance
December 1, 2018 - Present
Remote design work crafting over 50 comprehensive brand identities with visual cohesion across media, and creating 100 original graphic prints for apparel and lifestyle products. Advised on branding and merchandising strategies, conducted market research to align design direction with consumer behavior, and collaborated with clients across fashion, wellness, and lifestyle sectors to elevate engagement while maintaining brand integrity.
Founder & Creative Designer at LoveGood
July 1, 2020 - December 1, 2024
On-site founder of a fashion brand, developing merchandising strategies for 7+ seasonal collections and designing textile prints and surface patterns. Built and executed a cohesive brand identity across logo, packaging, social assets, and Shopify e-commerce visuals, and oversaw product development from concept to launch.
Fashion Design Intern at Maria Pimenta Confecções
June 1, 2014 - December 1, 2018
Supported the design team in trend research, mood boards, fabric sourcing for 8+ seasonal collections; assisted in textile print development and maintaining brand identity across assets; coordinated samples, aided marketing campaigns, and provided design and production support.

Education

Bachelor's Degree, Fashion at Unirp
January 1, 2015 - January 1, 2019
Certificate, Graphic Design: Illustrator and Photoshop at Area z
May 1, 2022 - January 1, 2022
Certificate, Graphic Design: Illustrator and Photoshop at Area z
May 1, 2022 - May 1, 2022
Bachelor's Degree, Fashion at Unirp
January 1, 2015 - January 1, 2019
Certificate, Graphic Design: Illustrator and Photoshop at Area z
May 1, 2022 - December 31, 2022
Bachelor's Degree, Fashion at Unirp
January 1, 2015 - January 1, 2019

Qualifications

AI Lab – Artificial Intelligence for Visual Identity Design
January 1, 2025 - September 24, 2025
AI Manager Week in Marketing
January 1, 2025 - September 24, 2025
Visual Elements of User Interface Design – CalArts
January 1, 2024 - September 24, 2025
UX Design Fundamentals – CalArts
January 1, 2024 - September 24, 2025
Web Design: Strategy and Information Architecture – CalArts
January 1, 2024 - September 24, 2025
Brand Identity: Translate Concepts into Visuals – Eduk
January 1, 2018 - September 24, 2025
Digital Textile Printing Techniques – Eduk
January 1, 2017 - September 24, 2025
AI Lab – Artificial Intelligence for Visual Identity Design
January 1, 2025 - January 14, 2026
AI Manager Week in Marketing
January 1, 2025 - January 14, 2026
Visual Elements of User Interface Design – CalArts
January 1, 2024 - January 14, 2026
UX Design Fundamentals – CalArts
January 1, 2024 - January 14, 2026
Web Design: Strategy and Information Architecture – CalArts
January 1, 2024 - January 14, 2026
Brand Identity: Translate Concepts into Visuals – Eduk
January 1, 2018 - January 14, 2026
Digital Textile Printing Techniques – Eduk
January 1, 2017 - January 14, 2026
E-commerce: Theory to Practice – Belas Artes
January 1, 2017 - January 14, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Other, Consumer Goods, Software & Internet