Hi, I’m Valerie Laza Reva, a marketing and creative specialist who loves shaping visual identity and content strategy for B2B SaaS. With 3+ years of experience, I help brands stand out online by building cohesive brand systems, messaging, and digital presence. Recent projects include end-to-end rebrands, redesigned IA and Knowledge Hubs for SEO and lead generation, and launching multi-channel podcasts. I combine UX-aligned design with data-driven marketing to drive engagement and growth.

Valerie Lazareva

Hi, I’m Valerie Laza Reva, a marketing and creative specialist who loves shaping visual identity and content strategy for B2B SaaS. With 3+ years of experience, I help brands stand out online by building cohesive brand systems, messaging, and digital presence. Recent projects include end-to-end rebrands, redesigned IA and Knowledge Hubs for SEO and lead generation, and launching multi-channel podcasts. I combine UX-aligned design with data-driven marketing to drive engagement and growth.

Available to hire

Hi, I’m Valerie Laza Reva, a marketing and creative specialist who loves shaping visual identity and content strategy for B2B SaaS. With 3+ years of experience, I help brands stand out online by building cohesive brand systems, messaging, and digital presence.

Recent projects include end-to-end rebrands, redesigned IA and Knowledge Hubs for SEO and lead generation, and launching multi-channel podcasts. I combine UX-aligned design with data-driven marketing to drive engagement and growth.

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Language

English
Fluent
Russian
Fluent
French
Beginner

Work Experience

Digital Marketing Executive at Certero Ltd
May 1, 2023 - November 3, 2025
Lead digital marketing and branding initiatives, driving end-to-end campaigns, content strategy, campaign planning, SEO, and multi-channel activation across LinkedIn, YouTube, and podcasts. Implemented UI/UX-aligned design using WordPress/Divi, CSS, and Figma to support product growth.
Marketing & Design Project Manager at Sandstone Care Group
May 1, 2023 - May 1, 2023
Led branding, marketing, and design projects across product, web, sales collateral, and partner assets; delivered brand initiatives and internal comms; collaborated with local teams and charities.

Education

FinOps Certified Practitioner at FinOps Foundation
January 1, 2025 - November 3, 2025
Certificate in Graphic Design at Online
January 1, 2023 - November 3, 2025
Postgraduate in Applied Informatics at Waikato Institute of Technology
January 1, 2016 - November 3, 2025
Linguistics at Lomonosov Moscow State University
January 1, 2011 - November 3, 2025

Qualifications

FinOps Certified Practitioner
January 1, 2025 - November 3, 2025
Certificate in Graphic Design
January 1, 2023 - November 3, 2025
Postgraduate in Applied Informatics
January 1, 2016 - November 3, 2025
Linguistics
January 1, 2011 - November 3, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education
    paper Strategic Rebranding: Refreshing a Company and Its Flagship Program

    Led the rebranding of both a company and its core program to better reflect evolving values, audience needs, and market positioning. This project included brand strategy development, messaging refinement, visual identity updates, and rollout planning across digital channels and internal communications.

    The process involved stakeholder workshops, competitor analysis, and audience research to ensure alignment and relevance. Final deliverables included new brand guidelines, tone of voice documentation, updated slide decks, website copy, and branded assets — creating a unified, future-focused identity that resonated internally and externally.

    paper B2B Social Media: Strategy, Content, and Conversion

    A portfolio of B2B social media campaigns crafted to drive engagement, build brand authority, and support business goals across LinkedIn, Twitter, and other professional platforms. These projects include content calendars, copywriting, visual asset direction, and performance analysis.

    With a focus on clarity, value-driven messaging, and audience targeting, each post was designed to spark conversation, showcase thought leadership, and convert attention into action — whether that meant driving webinar signups, boosting awareness, or supporting sales enablement.

    paper Slide Decks that Speak: Visual Storytelling for Impact

    A curated selection of presentation decks created for clients across consulting, SaaS, software, and marketing sectors. Each deck is designed to turn complex information into clear, engaging narratives — blending visual hierarchy, brand alignment, and persuasive storytelling.

    Projects include investor pitch decks, internal training presentations, executive briefings, and educational materials. From structuring content and writing scripts to designing slides and integrating data visuals, these decks are built to inform, influence, and inspire — whether in the boardroom or on screen.

    paper Podcasting with Purpose: Concept to Launch

    A showcase of podcasting projects developed end-to-end — from concept creation and content planning to scripting, recording, editing, and promotion. These podcasts were designed to inform, entertain, and connect with niche audiences across topics including [insert themes if relevant, e.g., tech, education, community, etc.].

    Each project reflects a commitment to clarity, tone, and storytelling — blending voiceover skill with structure, pacing, and audience engagement. I also managed episode rollout, cross-platform promotion, and listener analytics to continually refine content.

    paper Content That Connects: Multi-Platform Storytelling Projects

    A collection of creative projects spanning podcast production, social media campaigns, and digital publications. Each piece is designed to inform, engage, and inspire — combining thoughtful strategy with compelling storytelling. From scripting and voiceovers to visual content and long-form writing, these projects highlight my ability to adapt content across platforms while maintaining a clear, consistent voice.

    Whether it’s building an audience through authentic social engagement, launching an educational podcast, or writing eBooks that simplify complex topics, this portfolio reflects a passion for purposeful, human-centered content.