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I’m Valentina Scalabrin, a results-driven digital marketing professional with hands-on experience across paid media, SEO, social media, and corporate event content. I’ve managed multi-platform content calendars, supported lead generation and client acquisition using tools like Google Ads, GA4, Google Merchant Center, and Tag Manager, and optimized campaigns for traffic and conversions. Beyond performance marketing, I’ve coordinated and produced marketing and community-focused activities—from university stand and networking events to B2B client communication—ensuring consistent messaging across markets in Spain and Italy. I’m trilingual in Italian, English, and Spanish, and I bring a proactive, detail-oriented approach to campaign setup, reporting, and cross-functional collaboration.…I’m Valentina Scalabrin, a results-driven digital marketing professional with hands-on experience across paid media, SEO, social media, and corporate event content. I’ve managed multi-platform content calendars, supported lead generation and client acquisition using tools like Google Ads, GA4, Google Merchant Center, and Tag Manager, and optimized campaigns for traffic and conversions. Beyond performance marketing, I’ve coordinated and produced marketing and community-focused activities—from university stand and networking events to B2B client communication—ensuring consistent messaging across markets in Spain and Italy. I’m trilingual in Italian, English, and Spanish, and I bring a proactive, detail-oriented approach to campaign setup, reporting, and cross-functional collaboration.

Valentina Scalabrin

Digital Marketer, Social Media Manager, Content Creator, +5

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I’m Valentina Scalabrin, a results-driven digital marketing professional with hands-on experience across paid media, SEO, social media, and corporate event content. I’ve managed multi-platform content calendars, supported lead generation and client acquisition using tools like Google Ads, GA4, Google Merchant Center, and Tag Manager, and optimized campaigns for traffic and conversions. Beyond performance marketing, I’ve coordinated and produced marketing and community-focused activities—from university stand and networking events to B2B client communication—ensuring consistent messaging across markets in Spain and Italy. I’m trilingual in Italian, English, and Spanish, and I bring a proactive, detail-oriented approach to campaign setup, reporting, and cross-functional collaboration.…I’m Valentina Scalabrin, a results-driven digital marketing professional with hands-on experience across paid media, SEO, social media, and corporate event content. I’ve managed multi-platform content calendars, supported lead generation and client acquisition using tools like Google Ads, GA4, Google Merchant Center, and Tag Manager, and optimized campaigns for traffic and conversions. Beyond performance marketing, I’ve coordinated and produced marketing and community-focused activities—from university stand and networking events to B2B client communication—ensuring consistent messaging across markets in Spain and Italy. I’m trilingual in Italian, English, and Spanish, and I bring a proactive, detail-oriented approach to campaign setup, reporting, and cross-functional collaboration.

Available to hire

I’m Valentina Scalabrin, a results-driven digital marketing professional with hands-on experience across paid media, SEO, social media, and corporate event content. I’ve managed multi-platform content calendars, supported lead generation and client acquisition using tools like Google Ads, GA4, Google Merchant Center, and Tag Manager, and optimized campaigns for traffic and conversions.

Beyond performance marketing, I’ve coordinated and produced marketing and community-focused activities—from university stand and networking events to B2B client communication—ensuring consistent messaging across markets in Spain and Italy. I’m trilingual in Italian, English, and Spanish, and I bring a proactive, detail-oriented approach to campaign setup, reporting, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Insights (Digital Marketing) at Insights Live

February 1, 2025 - Present

Handled pre-production, live coordination, and post-event content across corporate events; managed event-related digital content and ensured timely delivery of materials across event phases.

Digital Marketing & Communications (SEO/Content/Social) at Insights Live / ITC Marco Polo (IT?) / Next Education (timing listed in resume; organization names unclear for each period)

February 1, 2025 - Present

Involved in live event communications and content ownership: managed pre-production, live coordination, and post-event content across HR Expo Madrid and Insights Live. Owned content strategy across LinkedIn, Instagram, and Facebook for Spanish and Italian markets with a consistent cadence aligned to client acquisition goals. Localized communication proposals by adapting format and messaging to each corporate audience profile. Built the Insights Italy LinkedIn page from scratch (content architecture and brand voice), achieving 43K+ impressions, 93 posts, and 7.5% average engagement rate in the first year (3x the B2B LinkedIn benchmark). Collaborated with regional marketing teams to align messaging and maintain brand consistency between markets.

Marketing Intern – Insights at Insights

February 1, 2025 - Present

Plan, create and schedule social media content for the Spanish market, manage editorial calendars; localize content for Spain and Italy; coordinate event communications (e.g., HR Expo Madrid 2025, Insights Live 2025); set up the Italian LinkedIn company page and manage its content calendar; collaborate with regional teams to align messaging and strengthen brand visibility in Southern Europe.

Digital Marketing Intern at Alcalink Digital Marketing Agency

February 1, 2024 - June 1, 2024

Managed B2B client accounts: configured and integrated Google Ads, Google Analytics, Merchant Center, and Tag Manager with continuous reporting and optimization. Created Search, Performance Max, Shopping, and Display campaigns to increase traffic and conversions, optimizing CPC and ROAS and managing budgets. Used HubSpot and Semrush for lead qualification and acquisition; supported business development and client database management; redesigned client brochures with step-by-step instructions to improve smooth delivery; provided support for e-commerce/shopping module implementation.

Marketing Intern at Alcalink Digital Marketing Agency

February 1, 2024 - June 1, 2024

Configured and integrated Google Ads, Analytics, Merchant Center, and Tag Manager for client accounts; created Search, Performance Max, Shopping and Display campaigns; used HubSpot and Semrush for lead scoring and client evaluation.

Student Ambassador at NHL Stenden University of Applied Sciences

September 1, 2021 - June 30, 2025

Represent the university at international events and support prospective students during the enrollment process.

Marketing & Performance (Advertising / Paid Media & CRM stack support) at NHL Stenden University of Applied Sciences

January 1, 2021 - January 1, 2025

Managed B2B client accounts for campaign configuration and integration across Google Ads, GA4, Merchant Center, and Tag Manager. Created and optimized Search, Performance Max, Shopping, and Display campaigns to improve traffic and conversions while overseeing budgets and tuning CPC/ROAS. Used HubSpot and Semrush for lead qualification and acquisition, and supported client CRM data management; also helped redesign brochures and supported a web-shop module implementation.

Marketing & Events (IHL Stenden University-related experience) at NHL Stenden University of Applied Sciences

January 1, 2021 - January 1, 2022

Developed relationship-building with prospective students, conducted Q&A with candidates and families, and supported campus recruitment promotion including tours and international fair participation. Coordinated event activities to broaden students’ exposure to the business world and help foster corporate relationships.

Digital Marketing Intern / Communication & Events (part of student role) at NHL Stenden University of Applied Sciences

January 1, 2021 - January 1, 2022

Planned, coordinated, and executed leisure, networking, and training events for the university community throughout the academic year. Led coordination with external suppliers, agencies, and internal teams to ensure comprehensive and timely delivery.

Student Ambassador / Digital Marketing Intern at NHL Stenden University of Applied Sciences

January 1, 2021 - January 1, 2025

Developed relationships with prospective students; conducted Q&A sessions with candidates and families during enrollment; provided campus tours and promoted the university by participating in fairs abroad.

Leisure & Events Department Member at IBCO – Leisure & Events Department

January 1, 2021 - December 31, 2022

Planned and organized leisure and educational events for students, coordinated activities involving multiple stakeholders, timelines and logistics; organized activities aimed at enhancing students’ exposure to the business world.

Intern Marketing & Events / Department Member (Leisure & Events) at ICOGuelph Collegiate Inst. (CA)

January 1, 2019 - January 1, 2020

Delivered student ambassador and marketing/event support across training, networking, and university community activities. Promoted the institution through campus tours and fairs abroad, and supported enrollment processes via Q&A sessions with candidates and families.

Marketing & Social Media Content Owner / Community & Corporate Events at Next Education (Spain & Italy markets) / ITCMarco Polo (IT) related period

January 1, 2016 - January 1, 2026

Owned content strategy and managed LinkedIn, Instagram, and Facebook content across Spain and Italy with consistent cadence aligned to client acquisition goals. Localized messaging by market and format, built Italy’s LinkedIn page from scratch, generated 43K+ impressions with 93 posts, and achieved ~7.5% average engagement rate in year one. Collaborated with regional marketing teams to maintain brand consistency and aligned messaging across southern Europe.

Education

Master’s degree in Corporate Communication and Digital Marketing at NHL Stenden University of Applied Sciences

January 1, 2025 - April 19, 2026

Bachelor’s in International Business at NHL Stenden University of Applied Sciences

September 1, 2021 - July 1, 2025

Bachelor – International Business at International Business & Digital Marketing (NHL Stenden University of Applied Sciences)

January 1, 2021 - January 1, 2025

Master – Corporate Communication & Digital Marketing at NHL Stenden University of Applied Sciences

January 1, 2021 - January 1, 2024

High School Diploma at High School (name not specified)