Vanessa Canovas

Spearheaded paid media campaigns on Meta Ads and developed integrated social media strategies, contributing to a 20% increase in student enrolment. Rebuilt and optimised the company website, improving UX, boosting organic SEO rankings, and reducing reliance on paid advertising. Managed a team of two, fostering collaboration and aligning marketing activity with sales and recruitment objectives. Utilised HubSpot CRM, Meta Ads Manager, and Google Analytics to monitor KPIs, analyse campaign data, and continuously refine strategy. Planned and executed segmented email marketing campaigns via HubSpot, improving open rates, engagement, and conversion. Produced brand-consistent content and creative assets across digital and offline channels to drive awareness and community engagement. Coordinated marketing activities for events, external partnerships, and PR to strengthen brand positioning.

End-to-end marketing and branding consultancy for startups and SMEs in hospitality and education across the UK; built a client base largely through referrals; delivered paid social campaigns via Meta Ads achieving ~30% growth in engagement and reach; developed full brand identities; built conversion-focused WordPress/Elementor websites; managed ongoing social media content strategies.

Ran a parallel freelance practice alongside full-time employment, providing end-to-end marketing and branding consultancy to startups and SMEs primarily within the hospitality and education sectors across the UK. Built a client base largely through referrals, reflecting consistent delivery of results, strong work ethic, and trusted client relationships. Delivered paid social campaigns via Meta Ads, achieving an average 30% growth in engagement and reach across client accounts. Developed full brand identities for restaurants and educational institutions across Liverpool, including visual guidelines, tone of voice, and market positioning frameworks. Built conversion-focused websites and landing pages using WordPress and Elementor, improving usability and online presence for retained clients. Managed ongoing social media content strategies and community engagement across multiple brands simultaneously.