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I’m Vanessa Canovas, a Marketing & Brand Communications Manager with 8+ years of experience bridging brand strategy, creative direction, and performance marketing to deliver campaigns that drive tangible business growth. I excel at developing brand identities from the ground up or optimizing paid media strategies, blending strategic thinking with hands-on execution across B2B and B2C environments. I've led teams, managed full campaign lifecycles, and translated data into actionable insights through HubSpot, Google Analytics, and Meta Ads. Fluent in English and Spanish, I bring a multicultural perspective that enhances audience targeting and brand communication.…I’m Vanessa Canovas, a Marketing & Brand Communications Manager with 8+ years of experience bridging brand strategy, creative direction, and performance marketing to deliver campaigns that drive tangible business growth. I excel at developing brand identities from the ground up or optimizing paid media strategies, blending strategic thinking with hands-on execution across B2B and B2C environments. I've led teams, managed full campaign lifecycles, and translated data into actionable insights through HubSpot, Google Analytics, and Meta Ads. Fluent in English and Spanish, I bring a multicultural perspective that enhances audience targeting and brand communication.

Vanessa Canovas

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I’m Vanessa Canovas, a Marketing & Brand Communications Manager with 8+ years of experience bridging brand strategy, creative direction, and performance marketing to deliver campaigns that drive tangible business growth. I excel at developing brand identities from the ground up or optimizing paid media strategies, blending strategic thinking with hands-on execution across B2B and B2C environments. I've led teams, managed full campaign lifecycles, and translated data into actionable insights through HubSpot, Google Analytics, and Meta Ads. Fluent in English and Spanish, I bring a multicultural perspective that enhances audience targeting and brand communication.…I’m Vanessa Canovas, a Marketing & Brand Communications Manager with 8+ years of experience bridging brand strategy, creative direction, and performance marketing to deliver campaigns that drive tangible business growth. I excel at developing brand identities from the ground up or optimizing paid media strategies, blending strategic thinking with hands-on execution across B2B and B2C environments. I've led teams, managed full campaign lifecycles, and translated data into actionable insights through HubSpot, Google Analytics, and Meta Ads. Fluent in English and Spanish, I bring a multicultural perspective that enhances audience targeting and brand communication.

Available to hire

I’m Vanessa Canovas, a Marketing & Brand Communications Manager with 8+ years of experience bridging brand strategy, creative direction, and performance marketing to deliver campaigns that drive tangible business growth. I excel at developing brand identities from the ground up or optimizing paid media strategies, blending strategic thinking with hands-on execution across B2B and B2C environments.

I’ve led teams, managed full campaign lifecycles, and translated data into actionable insights through HubSpot, Google Analytics, and Meta Ads. Fluent in English and Spanish, I bring a multicultural perspective that enhances audience targeting and brand communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Brand & Digital Marketing Specialist at Freelance

January 1, 2022 - Present

Ran a parallel freelance practice alongside full-time employment, providing end-to-end marketing and branding consultancy to startups and SMEs primarily within the hospitality and education sectors across the UK. Built a client base largely through referrals, reflecting consistent delivery of results, strong work ethic, and trusted client relationships. Delivered paid social campaigns via Meta Ads, achieving an average 30% growth in engagement and reach across client accounts. Developed full brand identities for restaurants and educational institutions across Liverpool, including visual guidelines, tone of voice, and market positioning frameworks. Built conversion-focused websites and landing pages using WordPress and Elementor, improving usability and online presence for retained clients. Managed ongoing social media content strategies and community engagement across multiple brands simultaneously.

Marketing Manager at MC Academy

March 1, 2025 - December 1, 2025

Spearheaded paid media campaigns on Meta Ads and developed integrated social media strategies, contributing to a 20% increase in student enrolment. Rebuilt and optimised the company website, improving UX, boosting organic SEO rankings, and reducing reliance on paid advertising. Managed a team of two, fostering collaboration and aligning marketing activity with sales and recruitment objectives. Utilised HubSpot CRM, Meta Ads Manager, and Google Analytics to monitor KPIs, analyse campaign data, and continuously refine strategy. Planned and executed segmented email marketing campaigns via HubSpot, improving open rates, engagement, and conversion. Produced brand-consistent content and creative assets across digital and offline channels to drive awareness and community engagement. Coordinated marketing activities for events, external partnerships, and PR to strengthen brand positioning.

Marketing Manager at Art Click Ltd

January 1, 2021 - November 1, 2023

Led data-driven digital and social media strategy with a focus on performance creative and customer acquisition. Managed and optimised email marketing campaigns using audience segmentation and behavioural insights. Conducted market research and competitor analysis to inform content strategy and creative direction. Collaborated with cross-functional teams including sales, design, and product to ensure strategic alignment. Implemented SEO best practices across web content, tracking results and iterating to improve organic traffic.

Marketing Assistant at Liverpool School of English Ltd

February 1, 2019 - October 1, 2020

Created and managed engaging content for the website and social media channels, contributing to a 35% growth in followers and engagement. Produced video case studies and marketing materials using Adobe Creative Suite, maintaining a strong and consistent brand image. Built successful agency partnerships across international markets to support student recruitment. Applied SEO strategies and performance analytics to enhance content effectiveness and digital reach.

Communications Assistant at Kiabi España SA

April 1, 2016 - December 1, 2018

Contributed creative concepts for digital marketing campaigns and brand communications. Produced and edited video content for social media, acting as event photographer and videographer. Handled photo and video post-production using Adobe Creative Suite.