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I am a Social Media & Content Strategist with over 10 years of experience building digital campaigns, online communities, and multiplatform content for brands and personal projects. I utilize a people-centric, data-driven approach combined with creativity and leadership to deliver measurable results and authentic engagement. My expertise focuses strongly on short-form video, TikTok, YouTube, and on-camera presenting. I am purpose-driven, organized, and calm under pressure, continually mentoring clients and students on best practices and emerging platform trends to help them grow engagement and audience reach effectively.…I am a Social Media & Content Strategist with over 10 years of experience building digital campaigns, online communities, and multiplatform content for brands and personal projects. I utilize a people-centric, data-driven approach combined with creativity and leadership to deliver measurable results and authentic engagement. My expertise focuses strongly on short-form video, TikTok, YouTube, and on-camera presenting. I am purpose-driven, organized, and calm under pressure, continually mentoring clients and students on best practices and emerging platform trends to help them grow engagement and audience reach effectively.

Vanessa Amaral

Social Media Freelancer, Content Creator, Content Strategist, +2

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I am a Social Media & Content Strategist with over 10 years of experience building digital campaigns, online communities, and multiplatform content for brands and personal projects. I utilize a people-centric, data-driven approach combined with creativity and leadership to deliver measurable results and authentic engagement. My expertise focuses strongly on short-form video, TikTok, YouTube, and on-camera presenting. I am purpose-driven, organized, and calm under pressure, continually mentoring clients and students on best practices and emerging platform trends to help them grow engagement and audience reach effectively.…I am a Social Media & Content Strategist with over 10 years of experience building digital campaigns, online communities, and multiplatform content for brands and personal projects. I utilize a people-centric, data-driven approach combined with creativity and leadership to deliver measurable results and authentic engagement. My expertise focuses strongly on short-form video, TikTok, YouTube, and on-camera presenting. I am purpose-driven, organized, and calm under pressure, continually mentoring clients and students on best practices and emerging platform trends to help them grow engagement and audience reach effectively.

Available to hire

I am a Social Media & Content Strategist with over 10 years of experience building digital campaigns, online communities, and multiplatform content for brands and personal projects. I utilize a people-centric, data-driven approach combined with creativity and leadership to deliver measurable results and authentic engagement. My expertise focuses strongly on short-form video, TikTok, YouTube, and on-camera presenting.

I am purpose-driven, organized, and calm under pressure, continually mentoring clients and students on best practices and emerging platform trends to help them grow engagement and audience reach effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Social Media & Content Creation Consultant, Business Owner at Vanessa Amaral Social Media Studio

January 1, 2021 - Present

Developed and executed social media strategies for brands and solopreneurs, covering content, community management, paid campaigns, and analytics. Mentored clients on best practices and platform trends, delivering measurable growth in engagement and reach. Clients include Partido Socialista, Madremedia, The Next Big Idea, Sapo24, 3101, Humankind Works, Sanitop, Cereal Games, Ambience.

Marketing Lead at Synergy Games

January 1, 2024 - September 3, 2025

Led social media, content, and community strategy for the relaunch of Synergy Land (now Realms of Alurya) across web3 gaming platforms. Built influencer partnerships, managed NFT sales campaigns, and coordinated digital/physical events including GDC and Gamescom. Oversaw website content, newsletters, and PR, driving audience growth and engagement.

Head of Social Media at Flux Academy

January 1, 2021 - September 3, 2025

Led social media and content strategy across Facebook, Instagram, LinkedIn, YouTube, and launched TikTok. Coordinated creative teams and managed blog content, SEO, and YouTube channel. Developed new workflows for content production and community management, boosting engagement and brand consistency.

Head of Social Media & Content at Worten

January 1, 2020 - Present

Directed multi-platform social media strategy (Facebook, Instagram, Twitter/X, YouTube, LinkedIn, Twitch). Managed a multidisciplinary team and launched influencer campaigns, live events, and community initiatives. Implemented data-driven content planning and reporting, increasing engagement and brand loyalty.