I’m Vanessa, a strategic marketing and hospitality leader who loves turning big ideas into coordinated campaigns. With a track record of managing complex events and cross-functional teams, I blend digital and in-person channels to raise visibility, drive action, and build vibrant communities. I’m known for building strong, collaborative teams, streamlining processes, and leading with clarity in fast-moving environments. I’m passionate about bringing fresh, thoughtful ideas to life— on time, on brand, and with lasting impact.…

Vanessa Gonzalez

PRO

I’m Vanessa, a strategic marketing and hospitality leader who loves turning big ideas into coordinated campaigns. With a track record of managing complex events and cross-functional teams, I blend digital and in-person channels to raise visibility, drive action, and build vibrant communities. I’m known for building strong, collaborative teams, streamlining processes, and leading with clarity in fast-moving environments. I’m passionate about bringing fresh, thoughtful ideas to life— on time, on brand, and with lasting impact.…

Available to hire

I’m Vanessa, a strategic marketing and hospitality leader who loves turning big ideas into coordinated campaigns. With a track record of managing complex events and cross-functional teams, I blend digital and in-person channels to raise visibility, drive action, and build vibrant communities.

I’m known for building strong, collaborative teams, streamlining processes, and leading with clarity in fast-moving environments. I’m passionate about bringing fresh, thoughtful ideas to life— on time, on brand, and with lasting impact.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Hospitality Manager at Long Shadows Vintners & Nine Hats Wines
August 1, 2022 - October 16, 2025
Managed the full campaign lifecycle from strategy and content creation to execution, performance tracking, and optimization. Developed integrated campaigns across paid and organic media that blend storytelling, design, and data to increase visibility, drive action, and grow community support. Oversaw website content, SEO, ad campaigns, and social engagement; regularly analyzed performance to refine strategy and audience segmentation. Served as brand steward, maintaining consistency in voice, tone, and visuals across all materials. Collaborated cross-functionally to align messaging, expand reach, and coordinate logistics for events, partnerships, and sponsorships. Planned and produced events ranging from intimate experiences to large-scale galas, leading creative, promotional, logistics, and post-event engagement. Delivered reporting and campaign insights to executive leadership and grantors to inform decisions and strategy.
Communications & Events Manager at Entre Hermanos
May 30, 2025 - Present
Lead all marketing, communications, and branding initiatives for a mid-sized nonprofit, overseeing strategy, execution, and performance across web, social, email, and print. Directed content creation, campaign development, and media relations; managed Adobe Creative Suite-based design and collateral. Built and maintained a cross-functional team across digital and in-person channels, aligning initiatives with fundraising and program goals. Drove audience growth, donor engagement, and community partnerships through integrated campaigns, events, and sponsorships. Implemented metrics-driven reporting, refining messaging and tactics to improve reach and conversions. This role required hands-on project management, vendor coordination, and stakeholder communication, ensuring on-time delivery and impact.
Digital Marketing Consultant at Freelance
March 2, 2020 - Present
Led marketing project strategy and implementation for businesses seeking to optimize customer engagement, brand visibility, and sales outcomes. Clients: Hospitality & Lifestyle Scoped and delivered end-to-end campaigns, overseeing timelines, content development, and digital channel execution. Worked directly with business owners and cross-functional partners to prioritize initiatives and allocate resources. Created and tracked project roadmaps, deliverables, and KPIs across CRM, email, paid social, and event-related workstreams. Translated creative and technical details into actionable strategies, presenting to stakeholders at all levels. Frequently brought in to resolve operational inefficiencies and improve team workflows through better project documentation and process alignment.

Education

Bachelor's Degree in Wine and Beverage Business Management at Washington State University
August 1, 2016 - May 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Wholesale & Distribution, Non-Profit Organization, Consumer Goods
    paper Social Refresh & UGC Drive Higher DTC Sales + Visits for Luxury Winery
    Strategized and oversaw digital presence overhaul for high end boutique winery to increase reach, engagement, and tasting room traffic.…