Marketing and Communications Specialist at The Catholic Schools Foundation

Developed and executed a comprehensive marketing and communications strategy aligned with the foundation’s goals, driving a fundraising year of $14.7 million. Created and published content for newsletters, press releases, blogs, and social media. Managed email campaigns through the non-profit CRM NXT to increase donor retention and awareness. Coordinated media coverage and secured press appearances while maintaining brand identity across platforms. Developed content for the annual report and collaborated on design to showcase achievements.

Marketing Manager at NOW Group

Developed an SEO strategy for three organisational websites to optimize keyword rankings. Managed monthly social media scheduling across LinkedIn, Facebook, Instagram, and TikTok. Supervised social groups and employment officers, training them in social media and digital marketing. Managed and optimized online ads via Google, Facebook, and LinkedIn. Compiled monthly analytical reports and helped implement the 2023 marketing strategy. Managed photo calls, worked alongside PR firms, hosted monthly marketing meetings, and administered yearly marketing budgets for traditional and digital support.

Senior Digital Executive at Gekkoshot Agency

Designed bespoke WordPress websites with Divi, supported client training post-launch using Loom videos, conducted SEO audits and crafted keyword optimized blog content. Created ad copy, designed landing pages for lead generation on LinkedIn and Facebook, and scheduled email marketing campaigns via Mailchimp. Compiled performance reports using Google Analytics and Facebook Ads Manager. Developed monthly social media schedules for clients including LinkedIn, Facebook, Instagram, and TikTok.

Ecommerce & Digital Marketing Executive at Travel Solutions

Managed website stock control and updated itineraries. Designed local newspaper ad campaigns using Adobe InDesign. Created social media schedules and set Facebook ad budgets. Developed email campaigns with Mailchimp for B2B and B2C lists. Assisted hosting webinars and live events for travel agents. Designed window posters and brochures for external agents and tour groups using Canva.

Digital Marketing Officer at Garment Graphics Ltd.

Managed social media platforms via Hootsuite and used Google AdWords and Facebook Ads Manager for ongoing campaigns. Updated website using Magento and Visual Soft. Executed email campaigns with Mailchimp targeting B2B and B2C customers. Produced SEO-optimized blog content. Collaborated with the company director on marketing strategies and created video content for YouTube, editing with iMovie and Kapwing.