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A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.…A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.

Vanessa Peel

Digital Marketer, Growth Marketer, Product Marketer, +3

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A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.…A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.

Available to hire

A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Work Experience

Digital Marketing Lead (Group) at Lumify Group

September 1, 2023 - March 1, 2024

Led a cross-functional team of up to 10 across marketing, digital, design, web development and SEO; built strong stakeholder relationships; delivered briefs and feedback loops; focused on delivering commercial results.

Digital Marketing Lead (Group) at Nexacu

January 1, 2022 - September 1, 2023

Developed and executed Nexacu's B2B and B2C marketing strategy; led and grew the marketing team; upskilled team members across disciplines.

Digital Marketing Lead (Group) at Giddy Vibes

July 1, 2021 - September 1, 2023

Led development, design and delivery of B2B and B2C digital strategies; managed cross-functional teams across marketing, digital, design, web development and SEO; drove ROI and pipeline.

Digital Marketing Lead (Digital Adoption) at EnergyAustralia

September 1, 2020 - November 1, 2020

Led the digital adoption marketing for a major program; created deliverables; optimized digital channels; ROI tracking; cross-functional coordination.

Digital Marketing Lead (Group) at EnergyAustralia

September 1, 2015 - September 1, 2020

Developed and executed end-to-end digital marketing strategy across B2B and B2C channels; events, PR, paid advertising, SEO, email; ROI reporting.

Senior Digital Marketing Officer at Trade and Investment Queensland

April 1, 2021 - October 1, 2021

Led a contemporary digital marketing program; collaborated with stakeholders; content calendars; performance reporting; weekly LT updates.

Founder & Product Marketing Lead at Giddy Vibes

July 1, 2021 - September 1, 2023

Founded the business; developed brand and digital marketing strategy; managed Shopify site; product ownership; vendor coordination; multi-channel marketing including SEO, email, paid ads and social campaigns.

Senior Digital Marketing Manager at CPA Australia | SheWear

November 1, 2020 - March 1, 2021

Led and delivered digital marketing campaigns; multi-channel management; content and design; CRM automation; e-commerce support; vendor management; ROI measurement.

Senior Digital Marketing Officer at Austrade

October 1, 2021 - December 1, 2021

Led strategy development and execution for digital marketing; cross-functional collaboration; content calendars; performance insights; ongoing optimization.

Digital Marketing Manager (Group) at Lumify Group

September 1, 2023 - March 1, 2024

Led group-wide digital marketing strategy and execution across B2B and B2C. Built and managed a multi-disciplinary team of up to 10 staff across marketing, digital, design, web development, and SEO. Owned, measured and optimized performance of all digital marketing initiatives; collaborated with agency partners; delivered fast feedback loops to drive commercial results.

Digital Marketing Lead (Group) at Nexa cu

January 1, 2022 - September 1, 2023

Led the development and execution of Nexa cu's B2B and B2C digital marketing strategy; provided leadership to the marketing team; implemented and optimized digital campaigns across SEO, paid media, email, and social channels; established performance dashboards and weekly reporting; partnered with key stakeholders and external agencies to drive outcomes.

Senior Digital Marketing Manager at Trade and Investment Queensland

April 1, 2021 - October 1, 2021

Led B2B and B2C digital marketing activities; collaborated with stakeholders; improved assets; managed campaigns; contributed to market growth; produced performance reports.

Senior Digital Marketing Manager at CPA Australia

November 1, 2020 - March 1, 2021

Led digital marketing programs across paid, SEO, social, content, and email; built and optimized digital assets; developed and maintained marketing calendars; collaborated with internal teams and external agencies; supported revenue growth.

Digital Marketing Lead (Group) at EnergyAustralia

September 1, 2020 - November 1, 2020

Directed digital marketing across social, email, SEO; managed creative assets; improved customer journeys; developed and implemented digital campaigns; built a new CRM-driven marketing stack.

Digital & Social Lead (2 Roles) at EnergyAustralia

September 1, 2015 - September 1, 2020

Led digital, social and content marketing; executed across multiple platforms; monitored performance; mentored teams; contributed to best practices and shareable assets.