Vanessa Peel
A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies.
About
A Digital Marketer with over 15 years experience driving growth for ecommerce brands and B2B businesses, generating >$10M through smart scalable strategies. Skilled at strategy development and execution, campaign management, performance marketing/ analysis and reporting, social media, affiliate marketing, ecommerce, website development and optimisation, email marketing, and managing agencies to deliver 22 ROAS on Google ads and x 19 ROAS on Facebook ads. Hired to shape up teams and upskill all team members in best practice digital activities so they are high performing. 100% hands on all the tools and up-to-date on how to generate phenomenal net revenue (+94% YoY for FY26) and (+67% YoY FY25). After years of being at the top of my game, looking to take a step down and enjoy a slightly more balanced pace of life whilst still killing it in Marketing.
- 8 years' experience
- Joined March 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
- Education
- Energy & Utilities
- Government
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Work experience· 15 roles
Led group-wide digital marketing strategy and execution across B2B and B2C. Built and managed a multi-disciplinary team of up to 10 staff across marketing, digital, design, web development, and SEO. Owned, measured and optimized performance of all digital marketing initiatives; collaborated with agency partners; delivered fast feedback loops to drive commercial results.
Led a cross-functional team of up to 10 across marketing, digital, design, web development and SEO; built strong stakeholder relationships; delivered briefs and feedback loops; focused on delivering commercial results.
Led the development and execution of Nexa cu's B2B and B2C digital marketing strategy; provided leadership to the marketing team; implemented and optimized digital campaigns across SEO, paid media, email, and social channels; established performance dashboards and weekly reporting; partnered with key stakeholders and external agencies to drive outcomes.
Education
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