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I'm a curious international business student focused on product management, marketing, and data-driven decision making. I enjoy turning customer and business needs into clear priorities while working with cross-functional teams to improve products and processes. My experiences in marketing, digital strategy, and projects have taught me how to quickly research users, test ideas, and communicate decisions in a simple, structured way.…I'm a curious international business student focused on product management, marketing, and data-driven decision making. I enjoy turning customer and business needs into clear priorities while working with cross-functional teams to improve products and processes. My experiences in marketing, digital strategy, and projects have taught me how to quickly research users, test ideas, and communicate decisions in a simple, structured way.

Vasil Vasilev

Marketing Strategist, Brand Designer, Product Designer, +2

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I'm a curious international business student focused on product management, marketing, and data-driven decision making. I enjoy turning customer and business needs into clear priorities while working with cross-functional teams to improve products and processes. My experiences in marketing, digital strategy, and projects have taught me how to quickly research users, test ideas, and communicate decisions in a simple, structured way.…I'm a curious international business student focused on product management, marketing, and data-driven decision making. I enjoy turning customer and business needs into clear priorities while working with cross-functional teams to improve products and processes. My experiences in marketing, digital strategy, and projects have taught me how to quickly research users, test ideas, and communicate decisions in a simple, structured way.

Available to hire

I’m a curious international business student focused on product management, marketing, and data-driven decision making. I enjoy turning customer and business needs into clear priorities while working with cross-functional teams to improve products and processes.

My experiences in marketing, digital strategy, and projects have taught me how to quickly research users, test ideas, and communicate decisions in a simple, structured way.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Dutch

Beginner

Work Experience

Intern at Balkam Group

October 1, 2023 - April 1, 2024

Delivered 10+ Horeca branding projects in Adobe Illustrator and InDesign, including shop signage, vending visuals, and drinks menus. Independently coordinated ISO 9001 recertification with ÖHMI Europe Cert, managing a complex external stakeholder process from scratch.

Intern / Research Assistant at Wageningen University & Research

October 1, 2024 - March 1, 2025

Participated in international business studies, focusing on product management and marketing in a data-driven environment; supported cross-functional teams and contributed to market research and reporting.

HR and Training Manager at McDonald's Bulgaria

January 1, 2020 - December 31, 2022

Coordinated people, equipment, and food; HR and training staff and managers; audits and visits.

Founder & Owner at Self-employed – Marble products online

January 1, 2019 - December 31, 2022

Founded and managed an online business selling marble products.

Digital Marketing Specialist at Freelance / Personal Brand

January 1, 2021 - December 31, 2024

Developed and executed digital marketing campaigns using Meta Ads; implemented SEO strategies using Google Ads; produced monthly newsletters and regional promotions; managed a complex external stakeholder process from scratch.

Marketing Lead – Global Enterprise Project at AV Craft / Wageningen University & Research

January 1, 2023 - December 31, 2023

Managed and developed a marketing plan, executed it, conducted market analysis, research and evaluated product potential; demonstrated cross-cultural management and social entrepreneurship.