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Hi, I’m Vassia. I’m a results-driven wellness entrepreneur and former marketing specialist with a strong background in operations, strategy, and leading diverse teams. Based on Waiheke Island, I founded and run a boutique wellness studio offering yoga, Pilates, facials, massage, and retreats, while overseeing day-to-day operations, budgeting, scheduling, and customer experience. I excel at content creation, brand development, and digital marketing strategy, and I love building communities around brands. Over the years I’ve led marketing initiatives for global brands, developed campaigns, built social media strategies, and partnered with partners to grow revenue and brand presence. I’m open to part-time or contract opportunities in operations or strategic roles that align with values-driven businesses.…Hi, I’m Vassia. I’m a results-driven wellness entrepreneur and former marketing specialist with a strong background in operations, strategy, and leading diverse teams. Based on Waiheke Island, I founded and run a boutique wellness studio offering yoga, Pilates, facials, massage, and retreats, while overseeing day-to-day operations, budgeting, scheduling, and customer experience. I excel at content creation, brand development, and digital marketing strategy, and I love building communities around brands. Over the years I’ve led marketing initiatives for global brands, developed campaigns, built social media strategies, and partnered with partners to grow revenue and brand presence. I’m open to part-time or contract opportunities in operations or strategic roles that align with values-driven businesses.

Vassia Simou

Social Media Manager, Brand Strategist, Growth Marketer, +5

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Hi, I’m Vassia. I’m a results-driven wellness entrepreneur and former marketing specialist with a strong background in operations, strategy, and leading diverse teams. Based on Waiheke Island, I founded and run a boutique wellness studio offering yoga, Pilates, facials, massage, and retreats, while overseeing day-to-day operations, budgeting, scheduling, and customer experience. I excel at content creation, brand development, and digital marketing strategy, and I love building communities around brands. Over the years I’ve led marketing initiatives for global brands, developed campaigns, built social media strategies, and partnered with partners to grow revenue and brand presence. I’m open to part-time or contract opportunities in operations or strategic roles that align with values-driven businesses.…Hi, I’m Vassia. I’m a results-driven wellness entrepreneur and former marketing specialist with a strong background in operations, strategy, and leading diverse teams. Based on Waiheke Island, I founded and run a boutique wellness studio offering yoga, Pilates, facials, massage, and retreats, while overseeing day-to-day operations, budgeting, scheduling, and customer experience. I excel at content creation, brand development, and digital marketing strategy, and I love building communities around brands. Over the years I’ve led marketing initiatives for global brands, developed campaigns, built social media strategies, and partnered with partners to grow revenue and brand presence. I’m open to part-time or contract opportunities in operations or strategic roles that align with values-driven businesses.

Available to hire

Hi, I’m Vassia. I’m a results-driven wellness entrepreneur and former marketing specialist with a strong background in operations, strategy, and leading diverse teams. Based on Waiheke Island, I founded and run a boutique wellness studio offering yoga, Pilates, facials, massage, and retreats, while overseeing day-to-day operations, budgeting, scheduling, and customer experience.

I excel at content creation, brand development, and digital marketing strategy, and I love building communities around brands. Over the years I’ve led marketing initiatives for global brands, developed campaigns, built social media strategies, and partnered with partners to grow revenue and brand presence. I’m open to part-time or contract opportunities in operations or strategic roles that align with values-driven businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications Advisor at NZ Institute for Architects

September 1, 2019 - December 1, 2019

Provided communications strategy, content development, and campaign planning for a fixed-term contract, supporting the Institute's communications across multiple channels.

Social Media Manager at Be My Guest Waiheke

November 1, 2018 - March 1, 2021

Managed multiple social media accounts, built brand presence, created content, and engaged with online communities.

Marketing Consultant at Resound

June 1, 2018 - October 1, 2018

Developed marketing strategy, pricing models, forecasting, and margin optimization; supported digital campaigns.

Marketing Manager at Flossie

March 1, 2017 - May 1, 2018

Led digital marketing, content creation, campaigns, and events; built lead funnel and integrated brand across channels; managed a small team.

Social Founder & Managing Director at Koukoulee

September 1, 2019 - Present

Founded and led a luxury wellness business focusing on digital content, campaigns, and community engagement.

Founder & Director at Koukoule Wellness

January 1, 2019 - Present

Founded and run a boutique wellness studio on Waiheke Island offering yoga, Pilates, holistic facials, massage and retreats. Responsible for day-to-day operations, team management, scheduling, budgeting, and customer communications; developed marketing strategy, social media content, and branding to grow community and revenue; negotiated leases and landlord relationships, sublets, and compliance; designed seasonal campaigns and events to boost engagement and position the studio as a trusted community brand.

Marketing & Content Lead at Flossie

January 1, 2016 - December 31, 2018

Led the digital marketing and content strategy for the Auckland-based brand, planning monthly growth targets, loyalty programs, events, and photo shoots; coordinated acquisition and retention campaigns across paid social and EDMs; built automated workflows to improve customer experience and conversion rates; tracked and reported monthly performance and led a small marketing team.

Freelance Marketing & Content Specialist at London & Auckland

January 1, 2012 - December 31, 2016

Provided freelance marketing, content, and digital strategy support to clients across fashion, beauty, and wellness; created brand-aligned content strategies, managed social media, and developed campaigns for wellness startups and lifestyle brands.

Digital Copywriter at Molton Brown

January 1, 2015 - December 31, 2016

Documented digital tone of voice through a comprehensive style guide; planned and created editorial content for UK, US, and AU digital campaigns; wrote web copy tailored to multiple markets; produced email copy for campaigns; supported affiliates with blog content and online retail copy; reviewed and edited copy for consistency and quality.

Marketing Assistant at Burberry

January 1, 2015 - December 31, 2016

Liaised with production and merchandising teams to gather accurate product information; wrote and revised product copy in line with Burberry's tone of voice; ensured SEO practices.

Marketing Executive at Selfridges

January 1, 2015 - December 31, 2015

Coordinated content population for an international corporate website using Sitefinity CMS; conducted quality control checks and reported issues to project leads and developers; contributed mid-tier HTML updates and edits for digital content.

Freelance Copywriter at Farfetch

January 1, 2014 - December 31, 2015

Provided product copy for luxury designers; edited content to align with brand tone; implemented SEO best practices.