I’m a marketing and operations professional with a background in digital strategy, content, and small business growth. I’ve worked across luxury retail and lifestyle brands in London, Auckland and beyond — including roles in content and marketing for global names — before founding and building my own boutique wellness business in New Zealand. Running a business has shaped how I work. I understand budgets, margins, limited hours, and the need for marketing to actually convert — not just look good. I’m comfortable moving between strategy and hands-on execution, whether that’s refining brand positioning, building content funnels, improving systems, or creating campaigns that feel aligned and commercial. I’m practical, organised, and calm under pressure. I enjoy working with purpose-led businesses and founders who care about what they’re building — and I bring both structure and creative thinking to the table.…I’m a marketing and operations professional with a background in digital strategy, content, and small business growth. I’ve worked across luxury retail and lifestyle brands in London, Auckland and beyond — including roles in content and marketing for global names — before founding and building my own boutique wellness business in New Zealand. Running a business has shaped how I work. I understand budgets, margins, limited hours, and the need for marketing to actually convert — not just look good. I’m comfortable moving between strategy and hands-on execution, whether that’s refining brand positioning, building content funnels, improving systems, or creating campaigns that feel aligned and commercial. I’m practical, organised, and calm under pressure. I enjoy working with purpose-led businesses and founders who care about what they’re building — and I bring both structure and creative thinking to the table.WWWW…