Veronica Bustamante

Available to hire

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Public Relations Intern at Newlink Communications
January 1, 2011 - December 31, 2012
Social Media Marketing Consultant at Freelance
December 1, 2017 - Present
Development and implementation of social media strategies tailored to client goals. Brand analysis and competitive research for optimized positioning. Content creation, editing, and daily platform monitoring for consistency and engagement. Performance metrics analysis with data-driven recommendations. Design and execution of paid and organic social media campaigns to boost conversions and brand awareness. Training and consulting for businesses on best social media practices and digital trends.
Account Executive at Beber Silvester Group
March 1, 2013 - Present
Developed creative PR campaign ideas, fostered strategic thinking, built and maintained key media relationships to maximize coverage, coordinated interviews and editorial meetings, created high-quality press materials, compiled reports on PR activities and social media efforts, assisted in crisis communication, and collaborated with advertising teams on marketing and digital campaigns.
Community Manager at Montaditos
October 1, 2012 - October 17, 2025
Created and curated content to reflect the brand across the company’s USA and LATAM social media platforms. Managed customer relations, addressing feedback to maintain brand reputation. Supported marketing efforts through research and promotional material development.
Intern - Public Relations at NewLink
January 1, 2011 - Present
Internship supporting public relations activities and campaigns.
Social Media Manager at Beber Silverstein Group
January 20, 2015 - Present
Developed and executed social media strategies across industries like healthcare, education, retail, and hospitality. Conducted brand analysis and competitor research to align strategies with business goals. Partnered with influencers to enhance brand visibility and credibility. Managed content creation, editing, and daily monitoring for consistency and engagement. Analyzed performance metrics, provided reports, and adjusted strategies based on data insights.
Account Executive at Beber Silverstein Group
March 20, 2013 - Present
Developed creative PR campaign ideas, fostering strategic thinking. Built and maintained key media relationships to maximize coverage. Coordinated interviews and editorial meetings for clients, spoke to people. Created high-quality press materials to enhance brand visibility. Assisted in crisis communication for timely, coordinated response. Worked with advertising teams on marketing and digital campaigns. Supported client events, photoshoots, and promotional efforts.
Community Manager at Montaditos Miami
May 20, 2012 - Present
Created and curated content to reflect the brand across USA and LATAM social media platforms. Managed customer relations, addressing feedback to maintain brand reputation. Supported marketing efforts through research and promotional material development.
Intern - Public Relations at Newlink®
January 20, 2011 - Present
Intern - Public Relations
Intern at Naranja Gráfica
January 20, 2008 - Present
Intern
Intern - Public Relations at New Link
January 1, 2011 - Present
Assisted in public relations tasks including media outreach and content support.
Intern at Naranja Grafica
January 1, 2008 - Present
Supported graphic design and communications tasks.
Community Manager at Montaditos (Miami)
May 1, 2012 - October 1, 2012
Created and curated content to reflect the brand across USA and LATAM social media platforms. Managed customer relations, addressing feedback to maintain brand reputation. Supported marketing efforts through research and promotional materials development.
Social Media Marketing Consultant at Freelance / Self-Employed
December 1, 2017 - Present
Developed and implemented social media strategies tailored to client goals; performed brand analysis and competitive research; created, edited, and monitored daily content to ensure consistency and engagement; analyzed performance metrics and provided data-driven recommendations; designed and executed paid and organic campaigns; trained and consulted with businesses on best social media practices and current digital trends.
Social Media Account Manager at Beber Silverstein Group
January 1, 2015 - Present
Developed and executed social media strategies across industries including healthcare, education, retail, and hospitality; conducted brand analysis and competitive research; partnered with influencers to boost brand visibility and credibility; managed content creation, editing, and daily monitoring for consistency and engagement; analyzed performance metrics and adjusted strategies based on data.

Education

Bachelor of Business Administration (B.B.A.), Marketing at University of Miami Herbert Business School
January 1, 2010 - December 31, 2011
Bachelor of Business Administration (BBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - January 1, 2011
Digital Marketing Certificate, Marketing Digital, Redes Sociales y Analítica: Una Estrategia Omnicanal at IE University
January 1, 2022 - January 1, 2022
Bachelor of Business Administration (B.B.A.), Marketing at University of Miami, Herbert Business School
January 1, 2011 - January 7, 2026
Marketing Digital, Redes Sociales y Analítica: Una Estrategia Omnicanal at IE University Madrid, Spain
January 11, 2030 - January 7, 2026
Bachelor of Business Administration (BBA) - Marketing at University of Miami Herbert Business School
January 11, 2030 - January 1, 2011
Marketing Certificate in Digital Marketing at IE University / IE Exponential Learning
January 11, 2030 - January 1, 2022
Bachelor of Business Administration (B.B.A.), Marketing at University of Miami Herbert Business School
January 11, 2030 - January 1, 2011
Certificate in Digital Marketing at IE University Madrid
January 11, 2030 - January 1, 2022
Bachelor of Business Administration (BBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - January 1, 2011
Certificate in Digital Marketing at IE University, Madrid, Spain
January 1, 2022 - January 30, 2026

Qualifications

Digital Marketing Certificate
January 1, 2022 - January 1, 2022
Certificate in Digital Marketing
January 1, 2022 - January 7, 2026
Bachelor of Business Administration (BBA) - Marketing
January 11, 2030 - January 1, 2011
Marketing Certificate in Digital Marketing
January 11, 2030 - January 1, 2022
Bachelor of Business Administration (BBA), Marketing
January 11, 2030 - January 1, 2011
Certificate in Digital Marketing
January 1, 2022 - January 30, 2026
Marketing Digital, Redes Sociales y Analítica: Una Estrategia Omnicanal
January 1, 2022 - January 30, 2026

Industry Experience

Education, Healthcare, Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Other