Results-driven Social Media Marketing Consultant with over a decade of experience in content strategy, brand development, and audience engagement. Expertise in crafting and executing data-driven social media campaigns across diverse industries, including healthcare, education, retail, and hospitality. Skilled in client relationship management, problem- solving, and needs analysis to enhance experience and loyalty.…

Veronica Bustamante

Results-driven Social Media Marketing Consultant with over a decade of experience in content strategy, brand development, and audience engagement. Expertise in crafting and executing data-driven social media campaigns across diverse industries, including healthcare, education, retail, and hospitality. Skilled in client relationship management, problem- solving, and needs analysis to enhance experience and loyalty.…

Available to hire

Results-driven Social Media Marketing Consultant with over a decade of experience in content strategy, brand development, and audience engagement. Expertise in crafting and executing data-driven social media campaigns across diverse industries, including healthcare, education, retail, and hospitality. Skilled in client relationship management, problem- solving, and needs analysis to enhance experience and loyalty.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Public Relations Intern at Newlink Communications
January 1, 2011 - December 31, 2012
Social Media Marketing Consultant at Freelance
December 1, 2017 - Present
Development and implementation of social media strategies tailored to client goals. Brand analysis and competitive research for optimized positioning. Content creation, editing, and daily platform monitoring for consistency and engagement. Performance metrics analysis with data-driven recommendations. Design and execution of paid and organic social media campaigns to boost conversions and brand awareness. Training and consulting for businesses on best social media practices and digital trends.
Account Executive at Beber Silvester Group
March 1, 2013 - Present
Developed creative PR campaign ideas, fostered strategic thinking, built and maintained key media relationships to maximize coverage, coordinated interviews and editorial meetings, created high-quality press materials, compiled reports on PR activities and social media efforts, assisted in crisis communication, and collaborated with advertising teams on marketing and digital campaigns.
Community Manager at Montaditos
October 1, 2012 - October 17, 2025
Created and curated content to reflect the brand across the company’s USA and LATAM social media platforms. Managed customer relations, addressing feedback to maintain brand reputation. Supported marketing efforts through research and promotional material development.
Intern - Public Relations at NewLink
January 1, 2011 - Present
Internship supporting public relations activities and campaigns.

Education

Bachelor of Business Administration (B.B.A.), Marketing at University of Miami Herbert Business School
January 1, 2010 - December 31, 2011
Bachelor of Business Administration (BBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - January 1, 2011
Digital Marketing Certificate, Marketing Digital, Redes Sociales y Analítica: Una Estrategia Omnicanal at IE University
January 1, 2022 - January 1, 2022

Qualifications

Digital Marketing Certificate
January 1, 2022 - January 1, 2022

Industry Experience

Education, Healthcare, Travel & Hospitality, Media & Entertainment, Retail, Professional Services