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I’m a marketing manager with experience in building and growing brands, especially from my time at Mattel, where I worked on brand strategy, digital campaigns, and budget management. I love combining creativity with data to create campaigns that actually deliver results—like growing brand turnover by 40% and launching engaging social media platforms. Now I work freelance, helping clients with social media, content, and digital strategy, while also testing AI products and exploring new ways to connect with audiences. I’m always curious, hands-on, and excited to keep learning and contributing to great teams and projects.…I’m a marketing manager with experience in building and growing brands, especially from my time at Mattel, where I worked on brand strategy, digital campaigns, and budget management. I love combining creativity with data to create campaigns that actually deliver results—like growing brand turnover by 40% and launching engaging social media platforms. Now I work freelance, helping clients with social media, content, and digital strategy, while also testing AI products and exploring new ways to connect with audiences. I’m always curious, hands-on, and excited to keep learning and contributing to great teams and projects.

Veronika Khrystych

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m a marketing manager with experience in building and growing brands, especially from my time at Mattel, where I worked on brand strategy, digital campaigns, and budget management. I love combining creativity with data to create campaigns that actually deliver results—like growing brand turnover by 40% and launching engaging social media platforms. Now I work freelance, helping clients with social media, content, and digital strategy, while also testing AI products and exploring new ways to connect with audiences. I’m always curious, hands-on, and excited to keep learning and contributing to great teams and projects.…I’m a marketing manager with experience in building and growing brands, especially from my time at Mattel, where I worked on brand strategy, digital campaigns, and budget management. I love combining creativity with data to create campaigns that actually deliver results—like growing brand turnover by 40% and launching engaging social media platforms. Now I work freelance, helping clients with social media, content, and digital strategy, while also testing AI products and exploring new ways to connect with audiences. I’m always curious, hands-on, and excited to keep learning and contributing to great teams and projects.

Available to hire

I’m a marketing manager with experience in building and growing brands, especially from my time at Mattel, where I worked on brand strategy, digital campaigns, and budget management. I love combining creativity with data to create campaigns that actually deliver results—like growing brand turnover by 40% and launching engaging social media platforms.

Now I work freelance, helping clients with social media, content, and digital strategy, while also testing AI products and exploring new ways to connect with audiences. I’m always curious, hands-on, and excited to keep learning and contributing to great teams and projects.

Skills

Brand Identity

Copywriting

Leadership

Experience Level

Brand Identity

Expert

Copywriting

Expert

Leadership

Expert

Language

Ukrainian

Fluent

English

Advanced

Russian

Fluent

Work Experience

Brand Manager at Ltd. ToyDiCo Ukraine

June 1, 2016 - April 1, 2022

Managed brand strategy execution, analyzed competitors in the toys market, and executed marketing plans including promotions and product launches. Led social media platforms and prepared brand performance reports.

Junior Brand Manager at Ltd. ToyDiCo Ukraine

September 1, 2015 - June 1, 2016

Assisted in brand strategy development, competitor analysis, and reporting while adapting product lines for the Ukrainian market.

Junior Specialist at OTP Bank

November 1, 2014 - August 1, 2015

Controlled Credit Committee decisions, generated reports, and prepared meeting minutes in both English and Ukrainian.

Trainee at Raiffeisen Leasing Aval, LLC

April 1, 2012 - June 1, 2012

Worked with data and performed administrative tasks in the leasing operations department.

Marketing Manager at Mattel Inc.

January 1, 2016 - January 1, 2023

Led development and execution of category/brand strategy, achieving 40% turnover growth while maintaining profitability. Conducted competitor analysis, planned the annual A&P budget, and managed digital campaigns to maximise ROI and consumer acquisition. Built influencer partnerships and launched impactful brand campaigns and localisation projects, including Fisher-Price initiatives in Ukraine and a successful Facebook presence; produced regular performance reports and led launches of new lines.

Marketing Assistant at Mattel Inc.

January 1, 2015 - January 1, 2016

Supported brand manager in developing and executing brand strategy; analyzed competitors and market activities; adapted new product lines for the Ukrainian market; assessed planograms and shelf placement; assisted with POS materials and product launches; prepared reports and detailed presentations.

SMM Manager at Freelance

January 1, 2024 - Present

Designed and implemented social media strategies for clients across the North East England. Managed and optimised campaigns on Instagram, Facebook and TikTok; conducted performance analyses and produced reports; collaborated with clients to create audience-specific content.

SMM Manager AI Tester / Copywriter at OURLIER AI

January 1, 2023 - Present

Conducted comprehensive testing of AI models to ensure functionality and usability; identified bugs and worked with developers to improve performance. Developed testing personas for more realistic AI and copywriting scenarios; provided feedback to enhance product quality.