Available to hire
Dear team, I’m Veronika Savikina, a Senior UX/UI and Product Designer focused on digital experiences. Over the past decade I’ve led end-to-end design, built modular design systems, and steered data-informed iterations across global brands such as Aesop, Jimmy Choo and Natixis. I thrive on turning business goals into intuitive, beautifully crafted digital journeys and collaborating with product, development, and marketing teams to align user needs with commercial outcomes.
My practice blends rigorous user research with hands-on prototyping and compelling storytelling. I mentor and run UX/UI introduction courses for young designers, and I’m passionate about user-centered design, accessibility, and sustainable designs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
German
Advanced
Latvian
Advanced
Work Experience
Optimisation Design Manager at Jimmy Choo
June 1, 2023 - PresentLed user-focused design solutions across global eCommerce platforms, aligning digital experiences with the brand's luxury positioning and business goals. Delivered a full redesign of key user journeys, improving usability, conversion rates, and site performance through data-led iterations. Co-built a modular design system and managed team transition to Figma, enhancing cross-functional efficiency and design consistency. Collaborated cross-functionally with product, development, and marketing teams to align user experience with commercial objectives. Applied A/B testing, user research, and analytics to continuously optimize task flows, interactions, and layout.
UX/UI and Product Designer at VASHI
April 30, 2023 - August 3, 2025Redesigned key areas of the customer journey to elevate the company's luxury eCommerce experience and improve conversion. Led end-to-end design of homepage, navigation, and product pages focusing on storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows which contributed to measurable increases in user satisfaction.
Product Designer & Digital Designer at StarStock
July 31, 2022 - August 3, 2025Led product design for a B2B eCommerce platform focusing on usability and feature development. Designed responsive interfaces and prototypes across devices to improve the full buyer journey. Collaborated with product and development teams in agile sprints, applying research and A/B testing to refine the user experience.
Digital Designer at Investment Bank Natixis
July 31, 2020 - August 3, 2025Created digital tools and visuals for financial teams to support communication and data clarity. Designed solutions and interactive presentations of complex data. Delivered consistent design across multiple projects, balancing usability and brand guidelines.
Digital & UX/UI Designer
August 31, 2019 - August 3, 2025Delivered full-stack digital design through user research, detailed wireframes, and final prototypes across financial, tech, and lifestyle sectors.
Optimisation Design Manager at Jimmy Choo
June 1, 2025 - September 5, 2025Led user-focused design solutions across global eCommerce platforms, aligning digital experiences with the brand's luxury positioning and business goals. Delivered a full redesign of key user journeys, improving usability, conversion rates, and overall site performance through data-led iterations. Co-built a modular design system and led the team's transition to Figma, improving cross-functional efficiency and design consistency. Worked cross-functionally with product, development, and marketing teams to align user experience with commercial goals. Applied A/B testing, user research, and analytics to continuously optimise task flows, interactions, and layout structure.
UX/UI and Product Designer at VASHI
April 1, 2023 - September 5, 2025Redesigned key areas of the customer journey to elevate the brand’s luxury ecommerce experience and improve conversion. Led the end-to-end design of the homepage, navigation, and product pages with a focus on storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows, contributing to a measurable increase in user satisfaction.
Product Designer & Digital Designer at StarStock
July 1, 2022 - September 5, 2025Led product design for a B2B eCommerce platform, focusing on usability and feature development. Designed responsive interfaces and prototypes across devices, improving the full buyer journey. Collaborated with product and dev teams in agile sprints, applying research and A/B testing to refine UX.
Digital Designer at Natixis
July 1, 2020 - September 5, 2025Created digital tools and visuals for financial teams to support communication and data clarity. Designed solutions and interactive presentation of complex data. Delivered consistent design across multiple projects, balancing usability and brand guidelines.
Digital & UX/UI Designer
August 1, 2019 - September 5, 2025Delivered full-stack digital design through user research, detailed wireframes and final prototypes across sectors in financial, tech and lifestyle sectors.
UX/UI and Product Designer at VASHI
April 1, 2023 - September 5, 2025Redesigned key areas of the customer journey to elevate the luxury eCommerce experience and improve conversion. Led end-to-end design of homepage, navigation, and product pages with storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows, contributing to a measurable increase in user satisfaction.
Optimisation Design Manager at Jimmy Choo
June 1, 2025 - October 11, 2025Led user-focused design solutions across global eCommerce platforms, aligning digital experiences with the brand's luxury positioning and business goals. Delivered a full redesign of key user journeys, improving usability, conversion rates, and site performance through data-led iterations. Co-built a modular design system and led the team’s transition to Figma, improving cross-functional efficiency and design consistency. Worked cross-functionally with product, development, and marketing to align UX with commercial goals. Applied A/B testing, user research, and analytics to refine task flows, interactions, and layout structure.
UX/UI and Product Designer at VASHI
April 1, 2023 - October 11, 2025Redesigned key areas of the customer journey to elevate the luxury eCommerce experience and improve conversion. Led end-to-end design of homepage, navigation, and product pages with emphasis on storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows, contributing to a measurable increase in user satisfaction.
Product Designer & Digital Designer at StarStock
July 1, 2022 - October 11, 2025Led product design for a B2B eCommerce platform, focusing on usability and feature development. Designed responsive interfaces and prototypes across devices, improving the full buyer journey. Collaborated with product and dev teams in agile sprints, applying research and A/B testing to refine UX.
Digital Designer at Natixis
July 1, 2020 - October 11, 2025Created digital tools and visuals for financial teams to support communication and data clarity. Designed solutions and interactive presentation of complex data. Delivered consistent design across multiple projects, balancing usability and brand guidelines.
Digital & UX/UI Designer at Freelance / Various projects
August 1, 2019 - October 11, 2025Delivered full-stack digital design through user research, detailed wireframes and final prototypes across sectors in financial, tech and lifestyle sectors.
Optimisation Design Manager at Jimmy Choo
June 1, 2025 - October 11, 2025Led user-focused design solutions across global eCommerce platforms, aligning digital experiences with the brand's luxury positioning and business goals. Delivered a full redesign of key user journeys, improving usability, conversion rates, and overall site performance through data-led iterations. Co-built a modular design system and led the team's transition to Figma, improving cross-functional efficiency and design consistency. Worked cross-functionally with product, development, and marketing teams to align user experience with commercial goals. Applied A/B testing, user research, and analytics to continuously optimise task flows, interactions, and layout structure.
UX/UI and Product Designer at VASHI
April 1, 2023 - October 11, 2025Redesigned key areas of the customer journey to elevate the company's luxury eCommerce experience and improve conversion. Led the end-to-end design of the homepage, navigation, and product pages with a focus on storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows, contributing to a measurable increase in user satisfaction.
Product Designer & Digital Designer at StarStock
July 1, 2022 - October 11, 2025Led product design for a B2B eCommerce platform, focusing on usability and feature development. Designed responsive interfaces and prototypes across devices, improving the full buyer journey. Collaborated with product and dev teams in agile sprints, applying research and A/B testing to refine UX.
Digital Designer at Investment Bank Natixis (2019)
July 1, 2020 - October 11, 2025Created digital tools and visuals for financial teams to support communication and data clarity. Designed solutions and interactive presentation of complex data. Delivered consistent design across multiple projects, balancing usability and brand guidelines.
Digital & UX/UI Designer at Investment Bank Natixis
August 1, 2019 - October 11, 2025Delivered full-stack digital design through user research, detailed wireframes and final prototypes across sectors in financial, tech and lifestyle sectors.
Optimisation Design Manager at Jimmy Choo
June 1, 2025 - June 1, 2025Led user-focused design solutions across global eCommerce platforms, aligning digital experiences with the brand’s luxury positioning and business goals. Delivered a full redesign of key user journeys, improving usability and conversions through data-led iterations. Co-built a modular design system and led the team’s transition to Figma, boosting cross-functional efficiency and design consistency. Collaborated with product, development, and marketing to align UX with commercial goals. Applied A/B testing, user research, and analytics to continuously optimise task flows, interactions, and layout structure.
UX/UI and Product Designer at VASHI
April 1, 2023 - April 1, 2023Redesigned key areas of the customer journey to elevate the luxury ecommerce experience and improve conversion. Led end-to-end design of homepage, navigation, and product pages with storytelling, clarity, and usability. Conducted user journey analysis, heatmap reviews, and A/B testing to inform design decisions and boost engagement. Simplified checkout and product discovery flows, contributing to a measurable increase in user satisfaction.
Product Designer & Digital Designer at StarStock
July 1, 2022 - July 1, 2022Led product design for a B2B eCommerce platform, focusing on usability and feature development. Designed responsive interfaces and prototypes across devices, improving the full buyer journey. Collaborated with product and dev teams in agile sprints, applying research and A/B testing to refine UX.
Digital Designer at Investment Bank Natixis
July 1, 2020 - July 1, 2020Created digital tools and visuals for financial teams to support communication and data clarity. Designed solutions and interactive presentation of complex data. Delivered consistent design across multiple projects, balancing usability and brand guidelines.
Digital & UX/UI Designer at Independent / Freelance
August 1, 2019 - August 1, 2019Delivered full-stack digital design through user research, detailed wireframes and final prototypes across sectors in financial, tech and lifestyle sectors.
Education
MA Digital Media Design at University of London, London
January 1, 2015 - December 31, 2016BA Hons Marketing Management at University of Westminster, London
January 1, 2010 - December 31, 2014MA Digital Media Design at University of London
January 11, 2030 - October 11, 2025BA Marketing Management at University of Westminster
January 11, 2030 - October 11, 2025MA Digital Media Design at University of London, London
January 11, 2030 - October 11, 2025BA HONS Marketing Management at University of Westminster, London
January 11, 2030 - October 11, 2025MA Digital Media Design at University of London
January 11, 2030 - October 28, 2025BA (Hons) Marketing Management at University of Westminster
January 11, 2030 - October 28, 2025Qualifications
Diploma in Graphic Design
January 11, 2030 - September 5, 2025Introduction to Web Development (CodeFirstGirls)
January 11, 2030 - September 5, 2025Diploma in Graphic Design
January 11, 2030 - October 11, 2025Introduction to Web Development (CodeFirstGirls)
January 11, 2030 - October 11, 2025Diploma in Graphic Design
January 11, 2030 - October 11, 2025Introduction to Web Development
January 11, 2030 - October 11, 2025UX/UI Introduction Courses
January 11, 2030 - October 11, 2025Diploma in Graphic Design
January 11, 2030 - October 28, 2025Introduction to Web Development
January 11, 2030 - October 28, 2025Industry Experience
Retail, Financial Services, Software & Internet, Consumer Goods, Professional Services, Media & Entertainment
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in London today.