Hi, I’m Veronika — a Paid Media Specialist and SMA/SEA Traffic Manager with 5+ years of experience helping brands grow through performance-driven advertising. I specialize in Meta, TikTok, Pinterest, LinkedIn, and Google Ads, and I love turning data into clear strategies that generate leads, revenue, and measurable growth. I’ve managed both agency and freelance projects across multiple industries, from e-commerce to real estate and finance, handling everything from campaign setup and optimization to tracking, reporting, and creative collaboration. I’m known for being autonomous, detail-oriented, and genuinely invested in my clients’ success. Beyond campaign management, I enjoy building dashboards, running audits, mentoring teammates, and finding smart ways to improve performance over time. Fluent in several languages and comfortable working in international environments, I bring both analytical thinking and a positive, collaborative energy to every project. If you’re looking for someone who combines strategic vision with hands-on execution, I’d love to help bring your next campaign to life.

Veronika Toporova

Hi, I’m Veronika — a Paid Media Specialist and SMA/SEA Traffic Manager with 5+ years of experience helping brands grow through performance-driven advertising. I specialize in Meta, TikTok, Pinterest, LinkedIn, and Google Ads, and I love turning data into clear strategies that generate leads, revenue, and measurable growth. I’ve managed both agency and freelance projects across multiple industries, from e-commerce to real estate and finance, handling everything from campaign setup and optimization to tracking, reporting, and creative collaboration. I’m known for being autonomous, detail-oriented, and genuinely invested in my clients’ success. Beyond campaign management, I enjoy building dashboards, running audits, mentoring teammates, and finding smart ways to improve performance over time. Fluent in several languages and comfortable working in international environments, I bring both analytical thinking and a positive, collaborative energy to every project. If you’re looking for someone who combines strategic vision with hands-on execution, I’d love to help bring your next campaign to life.

Available to hire

Hi, I’m Veronika — a Paid Media Specialist and SMA/SEA Traffic Manager with 5+ years of experience helping brands grow through performance-driven advertising. I specialize in Meta, TikTok, Pinterest, LinkedIn, and Google Ads, and I love turning data into clear strategies that generate leads, revenue, and measurable growth. I’ve managed both agency and freelance projects across multiple industries, from e-commerce to real estate and finance, handling everything from campaign setup and optimization to tracking, reporting, and creative collaboration.

I’m known for being autonomous, detail-oriented, and genuinely invested in my clients’ success. Beyond campaign management, I enjoy building dashboards, running audits, mentoring teammates, and finding smart ways to improve performance over time. Fluent in several languages and comfortable working in international environments, I bring both analytical thinking and a positive, collaborative energy to every project. If you’re looking for someone who combines strategic vision with hands-on execution, I’d love to help bring your next campaign to life.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Slovak
Fluent
Czech
Fluent
Wolof
Beginner

Work Experience

Head of Marketing Performance at Bureau Tardy
September 1, 2023 - December 1, 2025
Led marketing performance strategy; built data-driven multi-channel paid media programs; managed client relationships, dashboards, and KPI reporting; optimized budgets and campaigns across Google Ads, Meta (Facebook) Ads, Pinterest, LinkedIn; collaborated with creative and analytics teams to drive ROAS and revenue growth.
Social Ads Performance Manager at Bureau Tardy
December 1, 2021 - August 1, 2023
Drove social ads campaigns and performance optimization; defined audience targeting, A/B testing, and budget allocation; produced performance reports and recommendations; led strategy for client accounts; focused on multi-channel growth.
Freelance PPC Manager at Data Concept (Slovakia)
October 1, 2020 - December 1, 2024
Managed paid media campaigns with multi-channel focus; implemented tracking and analytics; collaborated with creative and tech teams to optimize conversions; produced dashboards and performance insights for clients.
Facebook Marketing Expert at Accenture (Ireland)
March 1, 2020 - August 1, 2021
Designed and executed Facebook/Meta campaigns; optimized ads and budgets; integrated cross-channel strategies; contributed to performance reporting and ROI improvements.

Education

Master’s in Business & Marketing at Masaryk University
January 11, 2030 - February 1, 2021
Erasmus – International Business & Project Management at University of Perpignan Via Domitia
January 1, 2019 - January 1, 2019

Qualifications

Meta Blueprint
February 13, 2026 - February 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Real Estate & Construction, Travel & Hospitality, Professional Services