Veronika Toporova

Available to hire

Hi, I’m Veronika — a Paid Media Specialist and SMA/SEA Traffic Manager with 5+ years of experience helping brands grow through performance-driven advertising.

About

Hi, I’m Veronika — a Paid Media Specialist and SMA/SEA Traffic Manager with 5+ years of experience helping brands grow through performance-driven advertising. I specialize in Meta, TikTok, Pinterest, LinkedIn, and Google Ads, and I love turning data into clear strategies that generate leads, revenue, and measurable growth. I’ve managed both agency and freelance projects across multiple industries, from e-commerce to real estate and finance, handling everything from campaign setup and optimization to tracking, reporting, and creative collaboration.

I’m known for being autonomous, detail-oriented, and genuinely invested in my clients’ success. Beyond campaign management, I enjoy building dashboards, running audits, mentoring teammates, and finding smart ways to improve performance over time. Fluent in several languages and comfortable working in international environments, I bring both analytical thinking and a positive, collaborative energy to every project. If you’re looking for someone who combines strategic vision with hands-on execution, I’d love to help bring your next campaign to life.

  • 5 years' experience
  • Joined February 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • SlovakFluent
  • CzechFluent
  • WolofBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Real Estate & Construction
  • Travel & Hospitality
  • Professional Services

Work experience· 4 roles

Head of Marketing Performance · Bureau TardySep 2023 – Dec 2025 · 2 yrs 4 mos

Led marketing performance strategy; built data-driven multi-channel paid media programs; managed client relationships, dashboards, and KPI reporting; optimized budgets and campaigns across Google Ads, Meta (Facebook) Ads, Pinterest, LinkedIn; collaborated with creative and analytics teams to drive ROAS and revenue growth.

Social Ads Performance Manager · Bureau TardyDec 2021 – Aug 2023 · 1 yr 9 mos

Drove social ads campaigns and performance optimization; defined audience targeting, A/B testing, and budget allocation; produced performance reports and recommendations; led strategy for client accounts; focused on multi-channel growth.

Freelance PPC Manager · Data Concept (Slovakia)Oct 2020 – Dec 2024 · 4 yrs 3 mos

Managed paid media campaigns with multi-channel focus; implemented tracking and analytics; collaborated with creative and tech teams to optimize conversions; produced dashboards and performance insights for clients.

Facebook Marketing Expert · Accenture (Ireland)Mar 2020 – Aug 2021 · 1 yr 6 mos

Education

Master’s in Business & Marketing · Masaryk University2030 – 2021
Erasmus – International Business & Project Management · University of Perpignan Via Domitia2019

Certifications and awards

Meta Blueprint2026

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