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I'm Verena Sauer, a German marketing freelancer focused on online marketing, social media, and event planning with cross-industry experience across automotive and tech. I enjoy turning data into actionable campaigns and coordinating cross-border teams to deliver measurable outcomes. I combine KPI-driven marketing with hands-on project management and creative concept development. I'm proactive, collaborative, and passionate about delivering engaging digital experiences and value for clients.…I'm Verena Sauer, a German marketing freelancer focused on online marketing, social media, and event planning with cross-industry experience across automotive and tech. I enjoy turning data into actionable campaigns and coordinating cross-border teams to deliver measurable outcomes. I combine KPI-driven marketing with hands-on project management and creative concept development. I'm proactive, collaborative, and passionate about delivering engaging digital experiences and value for clients.

Verena Sauer

Project Manager, Brand Designer, Marketing Strategist, +2

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I'm Verena Sauer, a German marketing freelancer focused on online marketing, social media, and event planning with cross-industry experience across automotive and tech. I enjoy turning data into actionable campaigns and coordinating cross-border teams to deliver measurable outcomes. I combine KPI-driven marketing with hands-on project management and creative concept development. I'm proactive, collaborative, and passionate about delivering engaging digital experiences and value for clients.…I'm Verena Sauer, a German marketing freelancer focused on online marketing, social media, and event planning with cross-industry experience across automotive and tech. I enjoy turning data into actionable campaigns and coordinating cross-border teams to deliver measurable outcomes. I combine KPI-driven marketing with hands-on project management and creative concept development. I'm proactive, collaborative, and passionate about delivering engaging digital experiences and value for clients.

Available to hire

I’m Verena Sauer, a German marketing freelancer focused on online marketing, social media, and event planning with cross-industry experience across automotive and tech. I enjoy turning data into actionable campaigns and coordinating cross-border teams to deliver measurable outcomes.

I combine KPI-driven marketing with hands-on project management and creative concept development. I’m proactive, collaborative, and passionate about delivering engaging digital experiences and value for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Work Experience

Marketing Freelancer in online marketing & event planning at Self-employed

March 1, 2025 - October 30, 2025

Social Media Management for Instagram & Pinterest; Online Marketing Consultancy; Event manager & planning

Project Manager – automotive in China at Drive Consulting

December 1, 2024 - December 1, 2024

PMO for a German OEM in Beijing, specializing in UI/UX; project organization and Germany–China collaboration; budget planning; process management; crisis support. Internal: Sub-project lead from Aug 2024, managing a team of two.

Consultant – Business Development at Vienesse Consulting

March 1, 2023 - March 1, 2023

4-month project for a German OEM within the Innovation department. Tasks included efficiency analysis based on KPIs, SEO & Website optimization, and developing a new branding strategy.

Junior Manager – Technology Learning Excellence at Vaillant Group

October 1, 2022 - October 1, 2022

KPI and Data tracking with Google Analytics; development of communication concepts including the branding strategy; Project management: establishing and implementing a new training room concept aligned with brand strategy.

Master Student / Thesis at BASF SE

November 1, 2020 - November 1, 2020

Topic: Developing marketing strategy with customer journey mapping; development of a SEO dashboard and website analysis; support of a floral rollout of the Salesforce Marketing Cloud.

Working Student – International Marketing at BASF SE

May 1, 2017 - May 1, 2017

Benchmark analysis & development of a Customer Satisfaction analysis concept; development of communication measures in collaboration with marketing agencies.

Intern – International Purchasing at BMW Group

August 1, 2018 - August 1, 2018

6 months abroad in New Delhi; supporting supplier sourcing.

Intern – Retail Consulting at BMW Group

February 1, 2018 - February 1, 2018

Supporting project management, developing new processes and negotiations with agencies; supporting deriving the corporate strategy for the project.