I'm Yunfan(Vic) Liu, a senior brand and visual designer with 8+ years of experience crafting scalable identity systems, logos, and integrated marketing visuals for established brands and high-growth companies. I specialize in building end-to-end brand systems across web, digital campaigns, and product touchpoints to communicate complex ideas—such as emerging technologies—with clarity and emotional impact. I collaborate with cross-functional stakeholders to develop concept-driven, aesthetically precise design solutions that strengthen brand trust and recognition. A hands-on craftsman with a focus on typography, layout, and digital-first visual languages, I aim to align with innovative technology brands and help them tell their story clearly.…

Yunfan Liu

I'm Yunfan(Vic) Liu, a senior brand and visual designer with 8+ years of experience crafting scalable identity systems, logos, and integrated marketing visuals for established brands and high-growth companies. I specialize in building end-to-end brand systems across web, digital campaigns, and product touchpoints to communicate complex ideas—such as emerging technologies—with clarity and emotional impact. I collaborate with cross-functional stakeholders to develop concept-driven, aesthetically precise design solutions that strengthen brand trust and recognition. A hands-on craftsman with a focus on typography, layout, and digital-first visual languages, I aim to align with innovative technology brands and help them tell their story clearly.…

Available to hire

I’m Yunfan(Vic) Liu, a senior brand and visual designer with 8+ years of experience crafting scalable identity systems, logos, and integrated marketing visuals for established brands and high-growth companies. I specialize in building end-to-end brand systems across web, digital campaigns, and product touchpoints to communicate complex ideas—such as emerging technologies—with clarity and emotional impact.

I collaborate with cross-functional stakeholders to develop concept-driven, aesthetically precise design solutions that strengthen brand trust and recognition. A hands-on craftsman with a focus on typography, layout, and digital-first visual languages, I aim to align with innovative technology brands and help them tell their story clearly.

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Skills

Experience Level

Brand Identity
Expert
Logo
Expert
Web Design
Expert
Product Design
Expert
Presentation Design
Intermediate
UI
Intermediate
Brochure
Intermediate
Infographic
Intermediate

Language

Chinese
Fluent
English
Beginner

Work Experience

Founder/Creative Director at DesignCC
October 1, 2022 - Present
Founder and Creative Director — Independent design studio specializing in brand identity and graphic design. Partners with a diverse range of clients—from emerging startups to established brands—delivering tailored design solutions across multiple industries. Leads end-to-end creative development, including brand strategy, visual identity systems, and marketing collateral. Builds long-term client relationships through high-quality work, consistent communication, and strong project execution. Recognized for elevating brand presence and delivering high-quality design solutions.
Brand Director at FlexoLink
August 1, 2021 - September 1, 2022
Led creation and management of the company’s brand identity for an advanced BCI platform. Developed a unified visual system and defined the overall brand and communication strategy. Oversaw all design output across digital channels, product interfaces, and corporate communications. Built scalable brand assets to ensure consistent and cohesive brand expression across all touchpoints.
Director of Graphic Design at Hoko Advertising Co., Ltd
August 1, 2019 - July 1, 2021
Led a team of ~10 designers and 4 planners in delivering high-quality branding and marketing work for major real estate clients across China. Oversaw creative direction and visual execution for large-scale real estate campaigns, ensuring consistency and strong market impact. Developed design strategies and solutions recognized by clients; contributed to the agency’s position as a leading real estate-focused advertising company in the region.
Founder & Creative Director at DesignCC
October 1, 2022 - Present
Founded and operate an independent design studio specializing in brand identity and graphic design across print, digital, and web channels. Lead end-to-end creative development, including brand strategy, visual identity systems, and marketing collateral for campaign launches and product rollouts. Build long-term client relationships through high-quality work, consistent communication, and strong project execution, achieving a client repeat-engagement rate of approximately 70%.

Education

Bachelor's degree at Zunyi Normal University
September 1, 2007 - July 1, 2011
Bachelor of Fine Arts (BFA) at Zunyi Normal University
September 1, 2007 - July 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction
    paper REECHO | Brand&Logo Design

    Dahua Memory, a subsidiary of Dahua Technology, has relied on the parent company’s identity system since its founding in 2020. As the business expanded and faced new market challenges, the brand needed an independent visual identity that could stand on its own while maintaining a clear connection to the parent brand.
    This rebranding project focuses on creating a modern, distinctive identity—balancing fresh design elements with Dahua’s established visual DNA—to strengthen Dahua Memory’s presence in the global market.

    “